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Markets With A 50s/60s Oldies Station

K.M. Richards said:
Okay, if you want us to pay even less attention to your programming suggestions than we already do ...
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Well, after learning as much as I have here in recent years about how little the radio industry already cared about our tastes, I can't say it caring even less than that would affect us. For example, I'm already to where I only listen to outlier broadcasters -- the public stations, the stations that run music formats industry veterans consider suicidal or that only work on "freak" bases due to the unique characters of their small hometowns, etc.

That's fine though. Everything evolves, and the history and continuing evolution of the business still interests me from a spectator's perspective. That and the technical engineering side. That's the reason I'm here. I enjoy learning from all the people who have things to teach, like you and David, and the atmosphere in the many nostalgia themed threads reminiscing about radio's past eras is fantastic as well.

davideduardo said:
As mentioned to K. M., that term is a research "standard" used universally, even in other languages.

It ain't changin'.
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News to me, but then the broader marketing research world was never my chief interest. I withdraw my hasty suggestion then!
 
KilowattKat said:
I would say 'outlier' describes a lot of people on this board, myself included... especially this last sentence in the paragraph below. šŸ˜

To be an "outlier" means to be different from the others in a group, either in your thoughts, behaviors, or circumstances, or to be a data point in statistics that is significantly different from the main group of data. It can be a positive attribute, suggesting unique strengths and a different perspective, or it can lead to feelings of not fitting in or being misunderstood
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You are on track as to what "outlier" means in research.

In every research project, you are likely to find that people "clump" into one or more clusters. But there will be a few who are not part of any cluster and are significantly isolated from the rest based on their opinions or scores of something.

For example, a test of a new salad dressing formula might find large groups saying it is too sweet and not sweet enough, but just a single person or two saying it was not sweet but salty. The company making the dressing will look for a way to enhance the "sweetness" perception, perhaps with other spices, to achieve commonality. But they will ignore the "salty" person.

In each project, "outlier" is defined by the results. There is no "standard" deviation from the median of those with fairly similar opinions or scores to make a person an outlier.
 
yeoldeschool said:
I'm starting to think "outlier" sounds too much like "outcast," and that terms like pop culture "free agents" or "mold buckers" would better describe such people.
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As mentioned to K. M., that term is a research "standard" used universally, even in other languages.

It ain't changin'.
 
yeoldeschool said:
That's fine though. Everything evolves, and the history and continuing evolution of the business still interests me from a spectator's perspective. That and the technical engineering side. That's the reason I'm here. I enjoy learning from all the people who have things to teach, like you and David, and the atmosphere in the many nostalgia themed threads reminiscing about radio's past eras is fantastic as well.
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Thanks, I appreciate the recognition for whatever I may contribute.
yeoldeschool said:
News to me, but then the broader marketing research world was never my chief interest. I withdraw my hasty suggestion then!
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Retraction accepted, with grace! ā˜ŗļø
 
I wonder if the 50's and early 60's (Pre-Beatles era) music would have been as popular on the radio in the 70s and 80s had it not been for the success of the movie American Graffiti and later the TV series Happy Days?
 
thenetwork said:
I wonder if the 50's and early 60's (Pre-Beatles era) music would have been as popular on the radio in the 70s and 80s had it not been for the success of the movie American Graffiti and later the TV series Happy Days?
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Very possible. Look at this post (and its thread generally).

Advertising also has that effect. California Soul by Marlena Shaw became popular for a while because of its appearance in a car ad.
 
Just when you thought this thread was done for.....

But I came across a 50's/60's Oldies/Standards station. WBTG-AM/FM translator located in Muscle Shoals/Florence, AL. They also have a Southern Gospel station WBTG-FM. The listen live for the AM is underneath the FM. More Oldies during the day, and Standards at night.

WBTG Radio

www.wbtgradio.com www.wbtgradio.com
 
I should point out that my one-liner was a homage to the late Victor Borge's "inflationary language" routine:

 
Not terrestrial radio, but interesting that there are at least 3 internet only 24/7ā€˜stationsā€™ based in Philadelphia playing 1950ā€™s, early 60ā€™s music, primarily street corner/doo wop harmony and early R&B. Crown Sounds Radio, Philly Gold Radio (an internet version of 1980ā€™s-1990ā€™s AM station WPGR 1540, with some of the same personalities), Sounds of Philly Radio.
 
RadioGuy1864 said:
60's are the new 50's, and in a few years, even the 60's will be well out of any worthwile demo.
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The original 60ā€™s audience (including me] are now well past the 55 top demo anyone cares about. Here in the Philadelphia market, where much of the music came from in the American Bandstand days, it is rare to even hear a song from the 70ā€™s on commercial radio. However, there are a number of 24/7 internet only stations based here specializing in Philly Favorites from the 50ā€™s & 60ā€™s, heavy on doo-wop/early R&B and South Philly teen idols.
 
Nobody has mentioned Kruz'n KTCR Yakima yet?! Lots of 1950s-1970s music, everything from The Beatles to crooners, even instrumentals from Herb Alpert and Percy Faith. I can't believe it exists in 2026.

Home

kruznktcr.com kruznktcr.com
 
K.M. Richards said:
Proving that I can nitpick even when it doesn't benefit me ... the format's core years are 1966 to 1978, which I think disqualifies us for this thread, based on its title.
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Well....

There's enough overlap that it does count somewhat, but I suppose you're right. This thread is best construed as "50s and pre-Beatles 60s," which your format clearly isn't.

c
 
kevtronics said:
Wow, that's a clunky URL. Spelling "cruising" as "kruzn" is almost as bad as spelling "odyssey" as "audacy".
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Remind me sometime to post the story of how one friend (not in radio) got confused by that right after the name change from Entercom.
 
you mean it's not audacity? :D
serious question thought: why do radio stations spell magic majik? at one time or another there were several "Majik" stations.
 


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