> While cherry-picking from all three network sounds like a
> great idea in a small market, it would be quite labor
> instensive, since programming would need to be tape delayed
> frequently. Also, you would have problems with networks
> promoting shows that the station doesn't air or airs at
> another time, causing confusion. Most small markets aren't
> lucrative enough to warrant all of that, and if they are, it
> would be better to secure an LPTV, cable channel, or digital
> sub-channel to carry some of the other networks and have
> additional revenue streams.
Well, having never lived in the Salisbury market, I don't know how WBOC went about juggling the Big 3. (I got WMDT's on-air date from Broadcasting Yearbook some years ago.)
I do know that during the '70s, which were my middle and high school years, whenever we were vacationing in Dewey Beach or Indian River, we always had a cottage that lacked a telly so we had to go elsewhere for our boob tube fix.
In 1971 we watched the baseball all star game (played that year, as this, in Detroit) at my father's friend's motel room in Dewey Beach. On the aforementioned WBOC Salisbury. Most people, myself included, who watched that game remember it for Reggie Jackson's towering dinger off the transformer in right field. I remember it for an additional reason. During one station ID, WBOC showed its logo next to a still cartoon of a paunchy, balding duffer, body in a corkscrew from his followthrough, watching in horror as his 5 iron shot lands in the drink.

Such was the state of minimarket tv in the year of the Pentagon Papers.
Perhaps Radio-Info-ers from the lower eastern shore or "slower lower Delaware" might remember which network's news WBOC carried every night pre-1980, and whether Salisbury had a second station during, say, the sixties that I don't know about.
> Stations cannot be required to clear a network show. This
> is because the station licensee is still responsible for the
> content of what is being broadcast. If a primary affiliate
> passes on a show, the network can offer it to another
> station in the market. It's not that common, but it
> happens, especially with controversial or poorly rated
> programs.. Of course, too many preemptions might cause the
> network to look elsewhere when it is time to renew the
> affiliation.
>
I lived in the Philadelphia market in the '70s. I remember WPVI-6 (then Cap Cities ABC affiliate, now Disney-ABC O&O) would in the mid-70s preempt the ABC Friday (IIRC) movie with a movie from its own library. WPHL-17 (then indie, now WB affiliated) would pick up the ABC movie that same night (if WPHL wasn't showing a Phillies game in season).
Speaking of ownership, I recall reading where WBOC was owned by the Baltimore Sun until around 1980.
ixnay<P ID="edit"><FONT class="small">
Edited by ixnay on 08/23/05 01:54 AM.</FONT></P>