Marshmallow Fluff's 1930s radio show (Yankee Network)

[raccoonradio]

Somehow the subject of Marshmallow Fluff (born in Lynn, MA) came up on Free Republic
and a link was provided to the Durkee-Mower site. On the history page came this
tidbit: Way back in 1930, they "became a pioneer in radio advertising" with a
weekly 15-minute show on Sunday nights, just before Jack Benny. The "Flufferettes"
show featured some performers who later went on to national fame, and it
aired on the 21 station Yankee Network here in New England:

http://www.marshmallowfluff.com/pages/history1.html

And the main page of the site has two old Fluffernutter jingles.

http://www.marshmallowfluff.com/pages/homepage.html

Marshmallow Fluff is also mentioned in "I'm From Lynn, What Can I Say?"
by funny folk singer Don White, a Lynn native.

 

[AKLes]

Anyone else willing to admit they are old enough to have used Yankee Network programming on a station for which they worked?

Prove it by describing the relationship between Yankee (News while it is news: The Yankee Network News Service is on the air!) and the (then) Mutual Broadcasting System.

 

[argytunes]

I can't say that I was involved in a station that used Yankee Network programming, but I remember the WNAC-TV 7 connection with the service.

Maybe it was the burgundy I was drinking the other night, but I got a flashback to a rather matronly talk-show host named Louise Morgan! She used to do a live afternoon show on WNAC-TV around 1pm 5 days a week. And naturally, some brilliant producer found an old recording of the Maurice Chevalier Tune: "LOUISE" to kick off every show!

argytunes

 

[AKLes]

I can't say that I was involved in a station that used Yankee Network programming, but I remember the WNAC-TV 7 connection with the service.

Back in my early teens I helped a neighborhood repairer of television sets for a little money.

In those days "Shawmut National Bank" sponsored the news on WNAC-TV. The opening featured an Indian (OK, Joe, "native American") who stood on a mountain; scanned the horizon then fired an arrow straight ahead...appearing to come right into the living room.

I helped haul out a big 12-inch console TeleTone for a new picture tube. It had an arrow sticking into the front and the safety glass had kept the imploding tube shards in the box.

Kid had been watching that damned Indian for weeks and decided to retaliate. Got his dad's bow and lurked behind the couch. The, when the Indian shot, he shot back. Thankful he couldn't get all that much of a pull on the bow lest the whole TV might have been nailed to the living room wall!

 

[Casablanca]

I remember Louise Morgan, the first lady of Boston Television, but I don't remember as matronly even though I was about 5 years old. Remember she wore what I think they call shirt dresses with a bit of cleavage which for early TV was pretty radical.

Think she had two announcers/ side kicks over the years: Bill Hahn and Gus Saunders.

I understand Louise Morgan was a very nice person off air as well. Anyone know what her background was before TV?

 

[CrankyYankee]

Louise Morgan was known as "New England's First Lady of Radio and Television".

I watched her TV program mostly because she showed "Crusader Rabbit" cartoons.

She did have a "talk show" on WNAC radio but I can't say that I listened to it as I believe it was on while I would have been in school.

 

[DG02816]

Gus Saunders....now there's a memory maker ! I remember his Yankee Kitchen cooking/recipe talkshow; I heard it first on WARV 1590 and later board op'ed it on the late WRIB 1220. Some good recipes and good talk about food and dining.

Dave Gardiner
WVCH 740/WNWR 1540
Philadelphia

 

[Casablanca]

Gus Saunder [ne. Salamando ] is a Harvard grad.

Last worked at WORL in Boston with his Yankee Kitchen show..
"One tablespoon of sugar, four tablespoons of flour........