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martini anyone?
- Thread starter smashedcd
- Start date
J
joshleblanc
Guest
Atleast citadel is trying non traditional formats in New Orleans with its Diva station and now "Martini" station
btw their website is http://www.martini1061.com/
btw their website is http://www.martini1061.com/
> Atleast citadel is trying non traditional formats in New
> Orleans with its Diva station and now "Martini" station
>
> btw their website is http://www.martini1061.com/
>
I don't get it. Who is the target audience of this station? I see from the website they've got Jim Hanzo behind the bar making martinis in morning drive. What's next in the Citadel "boutique" format? All circus music? Broadway show tunes? The National Anthem Format (...that was O Canada, by Celine Dion, next up, by request, the Swedish National Anthem, Sang Til Norden by, who else? ABBA...)
> Orleans with its Diva station and now "Martini" station
>
> btw their website is http://www.martini1061.com/
>
I don't get it. Who is the target audience of this station? I see from the website they've got Jim Hanzo behind the bar making martinis in morning drive. What's next in the Citadel "boutique" format? All circus music? Broadway show tunes? The National Anthem Format (...that was O Canada, by Celine Dion, next up, by request, the Swedish National Anthem, Sang Til Norden by, who else? ABBA...)
> > Atleast citadel is trying non traditional formats in New
> > Orleans with its Diva station and now "Martini" station
> >
> > btw their website is http://www.martini1061.com/
> >
> I don't get it. Who is the target audience of this station?
> I see from the website they've got Jim Hanzo behind the bar
> making martinis in morning drive. What's next in the
> Citadel "boutique" format? All circus music? Broadway show
> tunes? The National Anthem Format (...that was O Canada, by
> Celine Dion, next up, by request, the Swedish National
> Anthem, Sang Til Norden by, who else? ABBA...)
>
i think i heard their PD is a little ..hmm..funny..and this was the reason for the diva format..(which may or may not be true)..but if it is that may be why this format was chosen also..to reach a ..certain..audience in new orleans..
but thats pure speculation. one thing is for sure..its not like every other radio station in america
and that at least is a good thing!!<P ID="signature">______________
note to the NAB..satellite radio..its worth paying for!!</P>
> > Orleans with its Diva station and now "Martini" station
> >
> > btw their website is http://www.martini1061.com/
> >
> I don't get it. Who is the target audience of this station?
> I see from the website they've got Jim Hanzo behind the bar
> making martinis in morning drive. What's next in the
> Citadel "boutique" format? All circus music? Broadway show
> tunes? The National Anthem Format (...that was O Canada, by
> Celine Dion, next up, by request, the Swedish National
> Anthem, Sang Til Norden by, who else? ABBA...)
>
i think i heard their PD is a little ..hmm..funny..and this was the reason for the diva format..(which may or may not be true)..but if it is that may be why this format was chosen also..to reach a ..certain..audience in new orleans..
but thats pure speculation. one thing is for sure..its not like every other radio station in america
and that at least is a good thing!!<P ID="signature">______________note to the NAB..satellite radio..its worth paying for!!</P>
> > > Atleast citadel is trying non traditional formats in New
>
> > > Orleans with its Diva station and now "Martini" station
> > >
> > > btw their website is http://www.martini1061.com/
> > >
> > I don't get it. Who is the target audience of this
> station?
> > I see from the website they've got Jim Hanzo behind the
> bar
> > making martinis in morning drive. What's next in the
> > Citadel "boutique" format? All circus music? Broadway
> show
> > tunes? The National Anthem Format (...that was O Canada,
> by
> > Celine Dion, next up, by request, the Swedish National
> > Anthem, Sang Til Norden by, who else? ABBA...)
> >
All Bette and Barbrea all the time? LOL
I figure their target audience is those who listen to NPR and WWOZ . Upscale listeners who probably go to Jazz fest and make high 5 - 6 figures ...but with the signal it puts on in New Orleans in some areas, they better hope the northshore can support it.
Also smashed, a format very much like this one is in St. Louis as Red at 104.1. (which I found out is now moved to weekends only on a talk station in St. Louis at 97.1)
I say good niche format that is gonna way of the Diva however unless upscale businesses get behind it hard and the Martini image is promoted to the upscale tastes... No beer and dog imaging here...
In fact here is a report done on Red at 104 and the comments Edison Media Research made on bringing back the standards to radio
http://www.edisonresearch.com/home/archives/2004/01/first_look_mode_1.html
My big thing with John Mcqueen is his habit of coming up with image killing names for his "boutique" projects... Diva to me is a woman who is a queen or a b****, I'm sorry but that's the word association the national media has done to the word..... Martini is a cute name but how long will it be cute, before it becomes a hinderance (Like Red in St. Louis is more neutral IMO)... I haven't heard the promos and all yet but if it's as stock as Diva.. the cute factors gone in a flash..sorry...
Just my 1 cent on this
RFLA <P ID="edit"><FONT class="small">Edited by RFLA on 12/03/05 11:44 PM.</FONT></P>
>
> > > Orleans with its Diva station and now "Martini" station
> > >
> > > btw their website is http://www.martini1061.com/
> > >
> > I don't get it. Who is the target audience of this
> station?
> > I see from the website they've got Jim Hanzo behind the
> bar
> > making martinis in morning drive. What's next in the
> > Citadel "boutique" format? All circus music? Broadway
> show
> > tunes? The National Anthem Format (...that was O Canada,
> by
> > Celine Dion, next up, by request, the Swedish National
> > Anthem, Sang Til Norden by, who else? ABBA...)
> >
All Bette and Barbrea all the time? LOL
I figure their target audience is those who listen to NPR and WWOZ . Upscale listeners who probably go to Jazz fest and make high 5 - 6 figures ...but with the signal it puts on in New Orleans in some areas, they better hope the northshore can support it.
Also smashed, a format very much like this one is in St. Louis as Red at 104.1. (which I found out is now moved to weekends only on a talk station in St. Louis at 97.1)
I say good niche format that is gonna way of the Diva however unless upscale businesses get behind it hard and the Martini image is promoted to the upscale tastes... No beer and dog imaging here...
In fact here is a report done on Red at 104 and the comments Edison Media Research made on bringing back the standards to radio
http://www.edisonresearch.com/home/archives/2004/01/first_look_mode_1.html
My big thing with John Mcqueen is his habit of coming up with image killing names for his "boutique" projects... Diva to me is a woman who is a queen or a b****, I'm sorry but that's the word association the national media has done to the word..... Martini is a cute name but how long will it be cute, before it becomes a hinderance (Like Red in St. Louis is more neutral IMO)... I haven't heard the promos and all yet but if it's as stock as Diva.. the cute factors gone in a flash..sorry...
Just my 1 cent on this
RFLA <P ID="edit"><FONT class="small">Edited by RFLA on 12/03/05 11:44 PM.</FONT></P>
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