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Marty Thompson in line to be new PD for KRTH

K

Kyle_Hojem

Guest
LAradio has reported that Marty Thompson (former VP of oldies for Clear Channel and currently a country PD in Cincinnati) may get the PD job at KRTH.

I don't know too much about Marty but I wonder how this is going to turn out?<P ID="signature">______________

Member of the Los Angeles, Phoenix Radio, and California TV moderation team</P>
 
> I don't know too much about Marty but I wonder how this is
> going to turn out?
>

Marty Thompson was the former PD at KOOL 93.1 in Las Vegas along with his VP duties for Clear Channel. And through the magic of voicetracking he was the weeknight jock on KJOY 94.1/KOOL 95.7/KOOL 99.3 in San Diego till he left CC back at the end of last year.

You might remember him by his on-air name "Marty with the Party"

I worked with Marty and he certainly knows his stuff when it comes to Oldies.


Phillip Gaughen aka Dr. Phil Goode
Former Program Coordinator/On-Air Personality
KOOL 99.3 FM
 
I thought his name sounded familar! In that case, this should be an excellent pick for KRTH. If he becomes the new PD, I'd like to see you do a show up here in LA...I miss the daily countdowns, beatles at bedtime and that open oldies playlist feel.


> Marty Thompson was the former PD at KOOL 93.1 in Las Vegas
> along with his VP duties for Clear Channel. And through the
> magic of voicetracking he was the weeknight jock on KJOY
> 94.1/KOOL 95.7/KOOL 99.3 in San Diego till he left CC back
> at the end of last year.
>
> You might remember him by his on-air name "Marty with the
> Party"
>
> I worked with Marty and he certainly knows his stuff when it
> comes to Oldies.
>
>
> Phillip Gaughen aka Dr. Phil Goode
> Former Program Coordinator/On-Air Personality
> KOOL 99.3 FM <P ID="signature">______________

Member of the Los Angeles, Phoenix Radio, and California TV moderation team</P>
 
> Marty Thompson was the former PD at KOOL 93.1 in Las Vegas
> along with his VP duties for Clear Channel. And through the
> magic of voicetracking he was the weeknight jock on KJOY
> 94.1/KOOL 95.7/KOOL 99.3 in San Diego till he left CC back
> at the end of last year.

He was also part of the "Real Oldies" lineup on Cincinnati's 1530 WSAI (now WCKY, a progressive talker).<P ID="signature">______________
The only thing I gotta do is stay terrestrial and die!</P>
 
I'm sure he may be well suited. But XCOL San Diego
was a terribly produced,& poorly positioned radio
station. The PD didn't have much help, but the
music was heavily into the pre '67, Peter & Gordon,
Chad & Jeremy, Leslie Gore, I mean it was shooting
straight at a 58 year old female.


> I thought his name sounded familar! In that case, this
> should be an excellent pick for KRTH. If he becomes the new
> PD, I'd like to see you do a show up here in LA...I miss the
> daily countdowns, beatles at bedtime and that open oldies
> playlist feel.
>
>
> > Marty Thompson was the former PD at KOOL 93.1 in Las Vegas
>
> > along with his VP duties for Clear Channel. And through
> the
> > magic of voicetracking he was the weeknight jock on KJOY
> > 94.1/KOOL 95.7/KOOL 99.3 in San Diego till he left CC back
>
> > at the end of last year.
> >
> > You might remember him by his on-air name "Marty with the
> > Party"
> >
> > I worked with Marty and he certainly knows his stuff when
> it
> > comes to Oldies.
> >
> >
> > Phillip Gaughen aka Dr. Phil Goode
> > Former Program Coordinator/On-Air Personality
> > KOOL 99.3 FM
>
 
> I'm sure he may be well suited. But XCOL San Diego
> was a terribly produced,& poorly positioned radio
> station. The PD didn't have much help, but the
> music was heavily into the pre '67, Peter & Gordon,
> Chad & Jeremy, Leslie Gore, I mean it was shooting
> straight at a 58 year old female.
>
>
>
KRTH needs Rick Dees or Charlie Tuna in the morning.
The big hits (that test, 42-52) from 64-79, about 500-600 songs, Big Fun contests, some well targeted marketing, and they're back in the Top 5 25-54.

On my visits to Huntington Beach, KRTH had great energy, solid jocks and imaging, superb techinical quality, and a fun vibe.
With some solid music research and some minor changes KRTH can rule again!!

BC
A PD rooting for K-Earth, one of the all time greats!!
 
> I'm sure he may be well suited. But XCOL San Diego
> was a terribly produced,& poorly positioned radio
> station. The PD didn't have much help, but the
> music was heavily into the pre '67, Peter & Gordon,
> Chad & Jeremy, Leslie Gore, I mean it was shooting
> straight at a 58 year old female.

I'm going to disagree with you. I think it was one of the best sounding oldies stations that I've heard. I think that it was clearly different and distinguishable from KRTH and KOLA. IMO, comparing XOCL to KRTH or any other current oldies station is like comparing apples to oranges.

In the last ratings book for SD, they did pretty well--right up there with
XTRA-FM. There was a lot more promotion towards the end though (ie. newspapers, trades, here on radio-info).<P ID="signature">______________

Member of the Los Angeles, Phoenix Radio, and California TV moderation team</P>
 
> > I'm sure he may be well suited. But XCOL San Diego
> > was a terribly produced,& poorly positioned radio
> > station. The PD didn't have much help, but the
> > music was heavily into the pre '67, Peter & Gordon,
> > Chad & Jeremy, Leslie Gore, I mean it was shooting
> > straight at a 58 year old female.
> >
> >
> >
> KRTH needs Rick Dees or Charlie Tuna in the morning.
> The big hits (that test, 42-52) from 64-79, about 500-600
> songs, Big Fun contests, some well targeted marketing, and
> they're back in the Top 5 25-54.
>
> On my visits to Huntington Beach, KRTH had great energy,
> solid jocks and imaging, superb techinical quality, and a
> fun vibe.
> With some solid music research and some minor changes KRTH
> can rule again!!
>
> BC
> A PD rooting for K-Earth, one of the all time greats!!
>

Hopefully, they will bring back all the oldies from before 1964, like Little Richard, Buddy Holly, Leslie Gore, Dionne Warwick (sp?), maybe a little Jan & Dean, doo-wop, etc.
 
Oh, Masta Masta Masta...

> Hopefully, they will bring back all the oldies from before
> 1964, like Little Richard, Buddy Holly, Leslie Gore, Dionne
> Warwick (sp?), maybe a little Jan & Dean, doo-wop, etc.

One would hope those Acts are never mentioned again. All that stuff died a slow painful death on K-Earth.
 
Marty took me off the air in Boise when I worked for CC...An 18 year-old kid doing a "push" with the automation system at night on KLTB-FM (Kool/Oldies 104.3)...I didn't fit the image of the station so I ran Las Vegas and Marty's show at night when I used to be on the air until the automation system came on and replaced me...

This was also about the time some real intellegent people replaced the homegrown Boise "Kool" playlist with a "No-Motown/Salt Lake City" list with the "Hot Stuff" being programmed in Vegas at night...KLTB hasn't had the same ratings since...from being a Top 5 station in the market to barely making the top 10 overall...Chopped revenue about 25%...

Thanks Clear Channel for another failed experiment...Hope Marty keeps it rocking and rollin' for Infinity...

> > > I'm sure he may be well suited. But XCOL San Diego
> > > was a terribly produced,& poorly positioned radio
> > > station. The PD didn't have much help, but the
> > > music was heavily into the pre '67, Peter & Gordon,
> > > Chad & Jeremy, Leslie Gore, I mean it was shooting
> > > straight at a 58 year old female.
> > >
> > >
> > >
> > KRTH needs Rick Dees or Charlie Tuna in the morning.
> > The big hits (that test, 42-52) from 64-79, about 500-600
> > songs, Big Fun contests, some well targeted marketing, and
>
> > they're back in the Top 5 25-54.
> >
> > On my visits to Huntington Beach, KRTH had great energy,
> > solid jocks and imaging, superb techinical quality, and a
> > fun vibe.
> > With some solid music research and some minor changes KRTH
>
> > can rule again!!
> >
> > BC
> > A PD rooting for K-Earth, one of the all time greats!!
> >
>
> Hopefully, they will bring back all the oldies from before
> 1964, like Little Richard, Buddy Holly, Leslie Gore, Dionne
> Warwick (sp?), maybe a little Jan & Dean, doo-wop, etc.
>
 
> > I'm sure he may be well suited. But XCOL San Diego
> > was a terribly produced,& poorly positioned radio
> > station. The PD didn't have much help, but the
> > music was heavily into the pre '67, Peter & Gordon,
> > Chad & Jeremy, Leslie Gore, I mean it was shooting
> > straight at a 58 year old female.
>

Well the story behind CC and oldies in San Diego really isn't a good one. Since taking over the format back in 2000, it started out on a 100k transmitter as KJOY 94.1. Then with every passing year, budgets got cut and air talent was replaced by voice trackers. Then a frenquency switch to a smaller transmitter on 95.7 and more budget cuts. And finally the move that killed the station was to the even smaller 99.3 frenquency out of Baja and little if any promotions budget from CC.

As KJOY the station reached a 4.3 12+ in it's first book. After the move to 95.7 it took more than a year to rebuild a following however it reached a 3.3 12+ and finally on 99.3 it was just starting to show growth after a year and a much wider playlist that covered 1955-1979 was put in place back in April.

The station reached a 2.4 12+ in the Summer Book and was 5th overall in 35-64
and still with no budget and no real promotion from CC.


Marty Thompson only advised us on the programming here in San Diego. On his station in Las Vegas they played more 50's and less 70's there than we did in SD. He even had a Doo-Wop show on the weekends for a while too. Our programming was handled by Dave Mason who for most of the time was instructed by corporate to keep the playlist between 1964-1974 in order to appeal to advertisers and the younger demos.

It was only when we opened the playlist back in April to include the 50's and late 70's did the station start to really excel. However before we could really climb, CC switched the format in preparation of the sale of the station by order of the FCC.

KOOL was a better station because of the wider playlist and it showed. My weeknight numbers in the 2005 Summer Book climbed to #4 (35-64) and #10 (25-54)
Imagine where KOOL would have been with a better transmitter and a respectful budget and promotion from CC.

What made KOOL a great station after April was that we became a TRUE OLDIES station not just a station that plays the same old songs from a 10 year period.


Phillip Gaughen aka Dr. Phil Goode
Former Program Coordinator/On-Air Personality
KOOL 99.3 FM
 
Re: Oh, Masta Masta Masta...

> > Hopefully, they will bring back all the oldies from before
>
> > 1964, like Little Richard, Buddy Holly, Leslie Gore,
> Dionne
> > Warwick (sp?), maybe a little Jan & Dean, doo-wop, etc.
>
> One would hope those Acts are never mentioned again. All
> that stuff died a slow painful death on K-Earth.

At this point, not only are pre-1964 oldies the kiss of death, ratings-wise (and we know KRTH already is in trouble), but pre-1970 oldies as well.

Remember, 45-year-olds graduated high school in 1978, and to them a song from 1971 was already an oldie when they graduated.

If KRTH wants to stay 25-49, not only the 50's music, but also a lot of 60's, has to go. Soon.

Those who wish for pre-1964 are not the audience KRTH needs to attract to get ratings and revenue. Sorry.<P ID="signature">______________


</P>
 
Re: Oh, Masta Masta Masta...

> > > Hopefully, they will bring back all the oldies from
> before
> >
> > > 1964, like Little Richard, Buddy Holly, Leslie Gore,
> > Dionne
> > > Warwick (sp?), maybe a little Jan & Dean, doo-wop, etc.
> >
> > One would hope those Acts are never mentioned again. All
> > that stuff died a slow painful death on K-Earth.
>
> At this point, not only are pre-1964 oldies the kiss of
> death, ratings-wise (and we know KRTH already is in
> trouble), but pre-1970 oldies as well.
>
> Remember, 45-year-olds graduated high school in 1978, and to
> them a song from 1971 was already an oldie when they
> graduated.
>
> If KRTH wants to stay 25-49, not only the 50's music, but
> also a lot of 60's, has to go. Soon.
>
> Those who wish for pre-1964 are not the audience KRTH needs
> to attract to get ratings and revenue. Sorry.
>

I agree with you on that - I had many discussions with Dave Mason over adding more late 70's music to KOOL 99.3 for several years. I would have liked to see that transition being made - similiar to what KFRC has done in San Fran. The drawback would be like you say, losing listeners not in the 25-49 demo.

The question then can be raised that if you are only playing to that demo - then wouldn't the station need to a new image and not be refered to as "oldies" but something different like "Oldies: The Next Generation" if the playlist moves from the 60's into the 70's and 80's.

And just how well would a station that plays TOP 40 from the 70's and 80's do?
And would it really be a direct competitor to the JACK-FM format?


Phillip Gaughen aka Dr. Phil Goode
Former Program Coordinator/On-Air Personality
KOOL 99.3 FM
 
Thank You Dr PHIL!!

>
> Well the story behind CC and oldies in San Diego really
> isn't a good one. Since taking over the format back in 2000,
> it started out on a 100k transmitter as KJOY 94.1. Then with
> every passing year, budgets got cut and air talent was
> replaced by voice trackers. Then a frenquency switch to a
> smaller transmitter on 95.7 and more budget cuts. And
> finally the move that killed the station was to the even
> smaller 99.3 frenquency out of Baja and little if any
> promotions budget from CC.
>
> As KJOY the station reached a 4.3 12+ in it's first book.
> After the move to 95.7 it took more than a year to rebuild a
> following however it reached a 3.3 12+ and finally on 99.3
> it was just starting to show growth after a year and a much
> wider playlist that covered 1955-1979 was put in place back
> in April.
>
> The station reached a 2.4 12+ in the Summer Book and was 5th
> overall in 35-64
> and still with no budget and no real promotion from CC.
>
>
> Marty Thompson only advised us on the programming here in
> San Diego. On his station in Las Vegas they played more 50's
> and less 70's there than we did in SD. He even had a Doo-Wop
> show on the weekends for a while too. Our programming was
> handled by Dave Mason who for most of the time was
> instructed by corporate to keep the playlist between
> 1964-1974 in order to appeal to advertisers and the younger
> demos.
>
> It was only when we opened the playlist back in April to
> include the 50's and late 70's did the station start to
> really excel. However before we could really climb, CC
> switched the format in preparation of the sale of the
> station by order of the FCC.
>
> KOOL was a better station because of the wider playlist and
> it showed. My weeknight numbers in the 2005 Summer Book
> climbed to #4 (35-64) and #10 (25-54)
> Imagine where KOOL would have been with a better transmitter
> and a respectful budget and promotion from CC.
>
> What made KOOL a great station after April was that we
> became a TRUE OLDIES station not just a station that plays
> the same old songs from a 10 year period.
>
>
> Phillip Gaughen aka Dr. Phil Goode
> Former Program Coordinator/On-Air Personality
> KOOL 99.3 FM

I am not a 58 year old female LOL!!!

Yes I agree with every word of your evaluation of the April-August 2005 KOOL 99.3 format. Damn, you guys were good. I have several airchecks including a few of your Top 10 countdown at 7 pm every night. Puts to shame what KRTH was and has been. Puts to shame how KOLA is now sounding, even though KOLA's ratings have been steady. AND Phil, you talk about the signal, but as you probably know, FM signals carry farther during the warmer weather months, and in my office in Brea (NORTH Orange County!) I could usually pick up the signal until around 11 am and then it came back in mid-afternoon. The signal was fine in south Orange County where I live. Kudos to you and Dave Mason for making KOOL a TRUE oldies station as you put it. Looks like that animal is fast becoming a dinosaur as your station MAY have been the ONLY one in a major market to have a playlist as expansive as yours 1955-1979. Thanks for the memories!!
 
Re: Oh, Masta Masta Masta...

> > Hopefully, they will bring back all the oldies from before
>
> > 1964, like Little Richard, Buddy Holly, Leslie Gore,
> Dionne
> > Warwick (sp?), maybe a little Jan & Dean, doo-wop, etc.
>
> One would hope those Acts are never mentioned again. All
> that stuff died a slow painful death on K-Earth.
>

WHAT??!!??!! Not mention Little Richard and Buddy Holly???? SACRILEGE!! :>)
Why that's like talking about the USA and not mentioning the Declaration of Independence or The Constitution! :>)


[He also forgot Jan & Arnie, haha]

OK OK I know your point is very well made.

BTW it's "Massa massa massa" :>)
 
You're right. Clear Channel screwed it up.
You guys were pros, but the national folks
at CC, ugh.



> > > I'm sure he may be well suited. But XCOL San Diego
> > > was a terribly produced,& poorly positioned radio
> > > station. The PD didn't have much help, but the
> > > music was heavily into the pre '67, Peter & Gordon,
> > > Chad & Jeremy, Leslie Gore, I mean it was shooting
> > > straight at a 58 year old female.
> >
>
> Well the story behind CC and oldies in San Diego really
> isn't a good one. Since taking over the format back in 2000,
> it started out on a 100k transmitter as KJOY 94.1. Then with
> every passing year, budgets got cut and air talent was
> replaced by voice trackers. Then a frenquency switch to a
> smaller transmitter on 95.7 and more budget cuts. And
> finally the move that killed the station was to the even
> smaller 99.3 frenquency out of Baja and little if any
> promotions budget from CC.
>
> As KJOY the station reached a 4.3 12+ in it's first book.
> After the move to 95.7 it took more than a year to rebuild a
> following however it reached a 3.3 12+ and finally on 99.3
> it was just starting to show growth after a year and a much
> wider playlist that covered 1955-1979 was put in place back
> in April.
>
> The station reached a 2.4 12+ in the Summer Book and was 5th
> overall in 35-64
> and still with no budget and no real promotion from CC.
>
>
> Marty Thompson only advised us on the programming here in
> San Diego. On his station in Las Vegas they played more 50's
> and less 70's there than we did in SD. He even had a Doo-Wop
> show on the weekends for a while too. Our programming was
> handled by Dave Mason who for most of the time was
> instructed by corporate to keep the playlist between
> 1964-1974 in order to appeal to advertisers and the younger
> demos.
>
> It was only when we opened the playlist back in April to
> include the 50's and late 70's did the station start to
> really excel. However before we could really climb, CC
> switched the format in preparation of the sale of the
> station by order of the FCC.
>
> KOOL was a better station because of the wider playlist and
> it showed. My weeknight numbers in the 2005 Summer Book
> climbed to #4 (35-64) and #10 (25-54)
> Imagine where KOOL would have been with a better transmitter
> and a respectful budget and promotion from CC.
>
> What made KOOL a great station after April was that we
> became a TRUE OLDIES station not just a station that plays
> the same old songs from a 10 year period.
>
>
> Phillip Gaughen aka Dr. Phil Goode
> Former Program Coordinator/On-Air Personality
> KOOL 99.3 FM
>
 
Re: Oh, Masta Masta Masta...

> And just how well would a station that plays TOP 40 from the
> 70's and 80's do?
> And would it really be a direct competitor to the JACK-FM
> format?

If you didn't already read my previous post on the subject:

<a target="_blank" href=http://www.radio-info.com/mods/board?Post=575977&Board=losangeles>http://www.radio-info.com/mods/board?Post=575977&Board=losangeles</a>

I think it answers your question, at least from a perspective of one way I think it could be done ...<P ID="signature">______________


</P>
 
Marty would be an excellent choice for KRTH...intelligent, experienced at guiding major talent, first-hand knowledge of what works (and doesn't-SLC) within the format, great air personality if he filled an airshift on KRTH...and a genuine good guy!
 
Re: Thank You Dr PHIL!!

I second that emotion. I know this is now straying into San Diego board territory, but you guys really did a great job.

Of the 20 years I spent on the air, I had about 5 years that management kept its stupid ideas out of programming and let the PD and MD do their jobs. Funny, those five years were the most successful ones, too.

- Doc

> Yes I agree with every word of your evaluation of the
> April-August 2005 KOOL 99.3 format. Damn, you guys were
> good. I have several airchecks including a few of your Top
> 10 countdown at 7 pm every night. Puts to shame what KRTH
> was and has been. Puts to shame how KOLA is now sounding,
> even though KOLA's ratings have been steady. AND Phil, you
> talk about the signal, but as you probably know, FM signals
> carry farther during the warmer weather months, and in my
> office in Brea (NORTH Orange County!) I could usually pick
> up the signal until around 11 am and then it came back in
> mid-afternoon. The signal was fine in south Orange County
> where I live. Kudos to you and Dave Mason for making KOOL a
> TRUE oldies station as you put it. Looks like that animal
> is fast becoming a dinosaur as your station MAY have been
> the ONLY one in a major market to have a playlist as
> expansive as yours 1955-1979. Thanks for the memories!!
>
 
Marty Thompson

and that is precisely Marty's brand of Oldies- old oldies. Since the format is not going in the direction he's most passionate about, I can't really see him being interested. If he were, he'd be running sister station WGRR.

Teriffic Oldies programmer but very much against today's 60's-70's approach and I can't see Infinity moving "backward" in their approach to Oldies in today's "young it up" environment.


> I'm sure he may be well suited. But XCOL San Diego
> was a terribly produced,& poorly positioned radio
> station. The PD didn't have much help, but the
> music was heavily into the pre '67, Peter & Gordon,
> Chad & Jeremy, Leslie Gore, I mean it was shooting
> straight at a 58 year old female.
 
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