cleavo said:Its a business...nothing more.
I don't think I'd be alone in the idea that regardless of what is has become, it hasn't always been and maybe should never be "just a business." We're not out here on the production line making widgets, and I believe that it's that type of thinking that hurts all of radio (or TV, or even Movies, for that matter - check out the Disney company over the last few decades). True, we have a product - but contrary to popular belief, that product is not "air" - it's not even really the 30 or 60 second spots themselves (IMHO). It's an entertainment product, which has the capacity and capability, if programmed and delivered properly, to mean more, to BE more, to each individual listener, on a very intimate level, than any other thing-a-mah-doo-hickey they can buy.
I know, I know - we don't generate revenue from listeners (XM and Sirrus notwithstanding), but I still believe that only when the listener product is delivered successfully does the "air" product have any real value (not that I haven't seen incredible salespeople sell it regardless).
This probably sounds old-fashioned, and probably is. Maybe I'm just a pie-eyed idealist. Maybe I'm just tired. I know something changed somewhere along the line, and I know that "this is just a business like any other"-type thinking didn't help. IMHO.
Okay, Flame on.![]()
If you're just a "pie-eyed idealist" for thinking this way, then I am too. Amen!