There are good reasons that "Match Game 90" and "Match Game 98" (I know those weren't the actual titles, but in keeping with the 70's revival series and to distinguish the different shows I will call them such) and if the lessons are learned from both another revival could succeed.
MG90 failed partly because it was only a decade removed from the demise of the wildly popular previous CBS show. If you count the "Match Game/Hollywood Squares Hour" fiasco, it was only six years. Thus, it came across as a pale imitation, especially with Ross Shafer instead of Gene Rayburn.
They fiddled with the rules for MG90, making the game play significantly different so people who remembered the 7X version. The panelists were lackluster compared with most of those from before, and the gag writing was terrible.
As for MG98, the less said about it the better. The game play was changed even further, the punny category names were stupid, and the few times that the questions were funny the answers were crude.
If you want to see how to revive "Match Game," try to track down the British 1998-2002 version of "Blankety Blank" (the UK/Australian title of the show). It was slickly produced and hosted by drag queen Lily Savage, but otherwise was a direct translation of the Les Dawson version from the 1970's (right down to joking about how cheap the prizes were). Thus it appealed to nostalgia fans and was fun enough for new audiences.
To revive it right, find three regulars who are witty, snarky, and slightly risque but know how to not work blue when needed. Find a comic actor as host, not a stand up or regular game show host. Go back to the exact same rules as the 7X series but with increased prizes for winners. And somehow convince Dick DeBartolo to come back as head writer to at least train the next generation. (Of course, this would also mean Dumb Dora, Old Man Periwinkle, and the other regular "characters" would have to come back too.)