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Matt's gotta tweet I guess

R

Runrigger

Listening to Matt Allen last night discussing the Rolling Stone cover controversy, he eventually got around to his opinion that popularity today depends more on an artist's tweets than talent. Then he mentioned that he tweets, but the implication I got was that he does it only because he has to & doesn't really like the site. I don't do Twitter or follow any tweets because I share his opinion that it's a ludicrous practice that assumes the world wants to know when any Joe Blow takes a shower. Facebook, in my opinion, is another matter & more interactive. It's probably unavoidable for any media person unless you have nothing more important to say than "pizza yum" or "Monday yuck". I'm noticing that local TV personalities are less apt to post opinions on FB & don't always get into their personal lives like the radio bunch. Still, I have to wonder how many in talk or even music radio are forced into the whole social media thing when they'd really rather not be.
 
Wasn't it not that long ago that a local station fired someone because they were not active enough in Social media. I could have sworn that I heard such a story. I forget who it was.
 
Twitter is CRITICAL when it comes to large-scale breaking news. If you want to be out in front of a story, if you want to be the FIRST on your local radio dial with the details, you're going to find them on Twitter. During the aftermath of the Marathon bombings, I found the most reliable and accurate information, 24/7, on Twitter. I agree that when it comes to day to day posting, it gets pretty stagnant, but it definitely has a very important use at the right time.

If you don't want to be involved with social media, that's fine. However, your entire audience is involved. If you don't want to connect with them the way that they connect, and if you can't relate with them, then maybe it's time for a personality to do some deep reflecting on what the hell they're doing with their life.
 
I agree with you on Twitter if you have something to say and/or are in a position where people wait to see what you have to say. I think the problem is (and now we're getting into non-media talk) that too many people don't but feel the need to say something anyway.....not that I don't see a lot of "pizza yum" on FB.

BTW, that was Will Gilbert who supposedly wasn't up on social media. Total hogwash & his dismissal was a blessing in disguise, having transitioned to TV.
 
Agreed, I don't need to see 7 different "selfies" of my niece every day. It takes some skillful filtering to make it meaningful. Like most technology, it's a tool, but not the "be-all-end-all." It can't be relied on too heavily, and I think you see some of that today.

My concern with social media, from a broadcast perspective, is that I don't see any real way to monetize the size of your following.
 
I have my Twitter account set up to act like a teletype on steroids. I follow ABC, CBS, AP, UPI(yes, they're still around!), CNN, Reuters, the Phila. Daily News and Inquirer. For news from back there, I've got WLNE, WJAR, and WPRI.
 
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