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Maverick Heads to The Groove

R

RoddyFreeman

(Jonathan) Maverick posted on his Facebook page that he'll be joining The Groove next Monday but that his non-compete will keep him off the air until November.

Of course, he'll be joining his former Beat teammate Mami Chula, who starts a week from tonight.
 
only1moore said:
This is good news. Too bad he has to sit out until the WBTS contract ends.
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I could understand the non-compete if The Beat were still in existence. But without The Beat, what's the point of holding him to the non-compete?
 
RoddyFreeman said:
I could understand the non-compete if The Beat were still in existence.  But without The Beat, what's the point of holding him to the non-compete?
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Remember the Beat still exists at 97.1-HD2.  If I understand it correctly, the only way a non-compete holds up in Georgia is if it's attached to a contract.  Assuming Cox had Mav on contract until November, he's still getting a check from them and the stipulation is he can go to work, can't appear on-air.  Cox might still be airing spots with his voiceover. I can't speak for Cox but I don't see a big reason they would mind letting him out of his contract early, though it wouldn't surprise me to find out he doesn't want out of the contract because Cox pays better, and he gets to work a few weeks at probably more than twice the pay and no airshift.
 
RoddyFreeman said:
only1moore said:
This is good news. Too bad he has to sit out until the WBTS contract ends.
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I could understand the non-compete if The Beat were still in existence. But without The Beat, what's the point of holding him to the non-compete?
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Im guessing they gave him a 3 month severance package... still pretty petty though IMO.. Let the guy work.
 
I've heard lawyers advise companies not to relax on non-competes, because it sets a bad precedent if they want to hold people to them in the future.
 
Where is going to fit in at GROOVE? I hope GROOVE is turing into the old BEAT with jocks wanting to sound Urban and hip(EX. 955 the beeeeyot). Its nice to hear new fresh talent sometimes esepceially on a new station. Didn't know the BEAT jocks had such a strong ATL presence.
 
ShawtyBlack_ATL said:
Where is going to fit in at GROOVE? I hope GROOVE is turing into the old BEAT with jocks wanting to sound Urban and hip(EX. 955 the beeeeyot). Its nice to hear new fresh talent sometimes esepceially on a new station. Didn't know the BEAT jocks had such a strong ATL presence.
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They don't... and I'm with you.... why make the "Groove" sound like the "Beat?" I don't get that. Bring in some fresh talent. I think we'll ALL agree... White people sounding Black is so 2009.
 
Hopefully they won't do that fake Black presentation. I always thought he was better than the rest of the staff. Sounded real or at least less fake. The rest of the Beat staff was the weakest point of the station IMO.
 
Nyte Ryder said:
Hopefully they won't do that fake Black presentation. I always thought he was better than the rest of the staff. Sounded real or at least less fake. The rest of the Beat staff was the weakest point of the station IMO.
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so.....who gets the boot?
 
Nyte Ryder said:
Hopefully they won't do that fake Black presentation. I always thought he was better than the rest of the staff. Sounded real or at least less fake. The rest of the Beat staff was the weakest point of the station IMO.
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Having worked at several Jerry Clifton consulted stations over the years, I can tell you unequivically that anglos like urban music as well. Seems many people in this business have forgotten this simple fact. The "street" presentation is not only unnecessary, but can actually be counterproductive depending upon the station and market, especially with adults. The Beat sounded its best before they got "street".
 
No question Anglos like rhythm. I think the points have been that the Beat tried to be "street" and managed to be the 3rd choice for 18-34 Ethnic listening and the third choice for 18-34 Anglo listening. Which usually ended up making them 5th or 6th 18-34.
 
I no longer care about the race or the sound of the on-airs anymore (like I used to when I was younger, back when I used to complain about how unurban Phoenix radio was). Maybe the ethnic sound is important in regards to demographics and subconsciously giving certain formats a certain "feel" to certain styles of audiences, but.. it's no longer too much of a big deal to me. Of course, being into radio and knowing all that I know from past experience, I can't help but to naturally edge towards desiring a hispanic/urban sound to rhythmic formats (since this is what I've enjoyed growing up), but in reality I don't care about the ethnic sound too much as long as the person is genuine, interesting, and entertaining.

(By the way, whoever is mixing during the live broadcast on Groove right now shouldn't be playing a record meant to be at 130bpm at 120bpm, all chopped and screwed as if this is Texas in 2003. Other than that, he's sounding good in the mix.)
 
If they want to mirror the Beat, they should definitely pick the early years, when they were broadcasting from a porta-potty in Popotalico (or something like that). It was less churban and more rhythmic with one of the best mix shows on Friday and Saturday nights. No fake-sounding "urban" voices, just high-energy jocks with a playlist that would move you 24-7.
 
FloydB said:
If they want to mirror the Beat, they should definitely pick the early years, when they were broadcasting from a porta-potty in Popotalico (or something like that). It was less churban and more rhythmic with one of the best mix shows on Friday and Saturday nights. No fake-sounding "urban" voices, just high-energy jocks with a playlist that would move you 24-7.
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95.5 THE BEAT started that crap once 97.1 JAMZ flipped and KISS 104.1 went strictly old school R&B. That same day(1/1/06) The BEAT went from "#1 for Hit Music" to "#1 for Hip-Hop."
 
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