Re: Maybe It Is Their Fault
> I disagree with parts of this screed - KFRC would do better with K-Earth jocks? Maybe that would be true if Morgan and Steele were still alive, but they've been gone a decade or more. I haven't heard KRTH in a couple of years - maybe they've changed - but their putrid format didn't give their talented veteran jocks any time or room to SHOW any talent - they might as well have been voice tracked. When I was in LA in 2002 or so, I listened to the great Johnny Hayes on K-Earth for an hour or two - he never ONCE referred to the specific songs played (just "oldies" in general) and read promotional liner cards. What a pitiful waste of talent. At least KFRC lets their jocks talk for more than a few seconds.
I DO agree about Max FM, and about voicetracked Gene & Julie on Star. Without a doubt, the most pathetic excuse for a radio show EVER - period. Was the PD not listening, or afraid to challenge his CC bosses? There's no reason that even a voice-tracked show should be so bad. I agree too that the problem is how the formats are implemented. Even though I'm not a big country fan, I would tune in the Bear from time to time for a little variety, and to hear JD and a couple of the other jocks. I also thought their formatting was clever.
When radio PDs decide to imitate iPods, they're making a mistake. When I make the plunge into downloading music, I guarantee it will be just the music I WANT to hear. By defintion, radio stations can't compete because they have to consider mass appeal, not what I like.
Let me tell you what the real issue is. The formats are not
> the problem. The problem is the way the formats are
> implemented. KZLA would do great in the bay area. New
> York's Z 100 would do great in the bay area. The problem is
> that listeners in the bay are too smart to listen to boring
> radio. Cookie cutter liner card $10 an hour DJs,
> voicetracked 80% of the time....no creativity. The fact
> that Max can go for 6 months with almost no DJs. People
> don't listen to the radio for "music" as much anymore. You
> can get music on your ipod or your MP3. You need
> information, entertainment, phone calls...you need to
> connect with your listeners. No matter what "music" you
> play on 95.7, if you do a crappy job at it, you'll never
> pull more than a 2.0.
>
> My personal opinion is that the only station in the bay that
> does their format well is Live 105. I believe their ratings
> will continue to climb. i don't like the music, or the
> format, but they do it the way it should be done. I'm just
> amazed at the lack of talent these days.
>
> Seriously...Throw some of the K-Earth 101 jocks on KFRC, and
> watch the ratings climb. And for god sake get rid of
> voicetracked shifts. Christ there are talented jocks that
> will work for free, just to have freedom to do their thing
> (think Lee Baby Simms). Why prevent them from doing live
> shifts? Bonneville actually won't let a jock work a live
> shift in lieu of a voicetracked shift, even if they don't
> want any more pay. It's just sad. And it's sad as a jock
> to have to cut pieces of the morning shows phone calls to
> play on your voicetracked shift. And Gene and Julie in the
> afternoon, voicetracked from Atlanta on Star 101.3? Oh man
> that was the WORST radio I've ever heard in my life. So
> please people - wake up. Stop debating the "Format" and
> just do the freaking format correctly, and get people
> listening to the radio again.
>
>
>
> > Jay F wrote:
> >
> > > This is an even more extreme example than how The Drive
> > does
> > > well in Chicago but failed in SF. For some reason,
> > > Bonneville has far greater success launching new formats
>
> > in
> > > the Midwest than they do in the Bay area.
> >
> >
> > Maybe it's not Bonneville's fault (or Infinity's, or Clear
>
> > Channel's) that certain types of programming don't catch
> on
> > here. Maybe it's our fault.
> >
> > Maybe the Bay Area is just different. Maybe the listeners
> > around here are so diverse, so particular, so fussy about
> > what we want that what works in St. Louis (or Chicago,
> > Denver, Topeka, Duluth...) doesn't always work here.
> >
> > Maybe we want uniqueness -- something uniquely San
> Francisco
> > (or Oakland, San Jose, Marin, Hayward...) that keeps us
> from
> > accepting or tolerating anything that isn't "ours" and
> ours
> > alone.
> >
> > Maybe these companies should concentrate on finding
> > personalities first, then build a format around them --
> > talented human beings that listeners actually want to
> listen
> > to, rather than the right shuffle of music or the precise
> > niche of an already micro-formatted format.
> >
> > I have asked this before, but I'll ask it again: who is
> the
> > next great radio star in the Bay Area -- the person that
> > everybody wants to listen to? I don't think that person is
>
> > here right now. Once, the Bay Area was a destination for
> > people in radio. People wanted to work here and live here
> > and stay here their entire career.
> >
> > Now, San Francisco is just another stop along the way as
> you
> > try to be the next Carson Daly (Live 105 and KOME, Class
> of
> > 1994-95) in search of a network TV gig in New York or L.A.
>
> > San Francisco, in that regard, has been reduced to a
> > minor-league radio town for players on their way to the
> > radio big leagues.
> >
> > Maybe the Jack format (or Oldies, or Country, or CHR) can
> > work here and can draw a 16 share -- maybe, if the Big
> > Station Owners figure out that it isn't just about the
> > format.
> >
> > DJ
> >
>