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Max Fm

S

sfradio

No sorry guys Max fm is not going yet
from all access:
MAX-FM/San Francisco Goes Jockless

BONNEVILLE Adult Hits KZBR (95.7 MAX FM)/SAN FRANCISCO has decided to go jockless, more closely mirroring other Adult Hits-type stations in the company. In the wake of the decision, morning man WEB is out, while middayer DAWSON and traffic reporter JAN ELLE MARIE will most-likely stay on in behind-the-scenes roles at the station/cluster. MD/afternoon host TERI KING is off the air, but, as of this report, had not delivered a decision on whether or not she'll remain with the station.

In other MAX news, Dir./Operations BILL LUETH has informed us that the wait for new call letters is almost over, and that you can expect the station to begin broadcasting as KMAX as early as this week. LUETH assures us that the station is not flipping and that, in fact, management is merely honing the station and making it tighter. In other words, rumors of MAX's demise have been greatly exaggerated.
<P ID="signature">______________
http://natedoggairchecks.6x.to/
sfradio (at) gmail (dot) com</P>
 
> No sorry guys Max fm is not going yet
> from all access:
> MAX-FM/San Francisco Goes Jockless
>
> BONNEVILLE Adult Hits KZBR (95.7 MAX FM)/SAN FRANCISCO has
> decided to go jockless, more closely mirroring other Adult
> Hits-type stations in the company. In the wake of the
> decision, morning man WEB is out, while middayer DAWSON and
> traffic reporter JAN ELLE MARIE will most-likely stay on in
> behind-the-scenes roles at the station/cluster. MD/afternoon
> host TERI KING is off the air, but, as of this report, had
> not delivered a decision on whether or not she'll remain
> with the station.
>
> In other MAX news, Dir./Operations BILL LUETH has informed
> us that the wait for new call letters is almost over, and
> that you can expect the station to begin broadcasting as
> KMAX as early as this week. LUETH assures us that the
> station is not flipping and that, in fact, management is
> merely honing the station and making it tighter. In other
> words, rumors of MAX's demise have been greatly exaggerated.
>

Assuming you can believe everything you read, or ANYTHING a radio station manager says. If they're up to something, he's not going to tip his hand at this point.
 
> In other MAX news, Dir./Operations BILL LUETH has informed
> us that the wait for new call letters is almost over, and
> that you can expect the station to begin broadcasting as
> KMAX as early as this week.


That'll be KMAX-FM ... KMAX-AM is in Colfax, Wash., and KMAX-TV is in Sacramento.

D.J.<P ID="signature">______________
<center>

</center></P>
 
95.7 The Buzz?

> Assuming you can believe everything you read, or ANYTHING a
> radio station manager says. If they're up to something, he's
> not going to tip his hand at this point.

Shouldn't they try for KBZZ??
 
Re: 95.7 The Buzz?

> > Assuming you can believe everything you read, or ANYTHING
> a
> > radio station manager says. If they're up to something,
> he's
> > not going to tip his hand at this point.

I'll bet that VP/Programming Mike Preston over at CBS is following this situation carefully... if Bonneville blows up Max, I would put my money on his launching JACK on 99.7. He has experience with the launch and execution of this format in Seattle (definitely one of the better sounding JACK stations) and is probably realizing that KFRC might be quite difficult to salvage.
 
Yeah, that's right- all station managers lie.

> >
>
> Assuming you can believe everything you read, or ANYTHING a
> radio station manager says. If they're up to something, he's
> not going to tip his hand at this point.
>
 
Re: 95.7 The Buzz?

>
> I'll bet that VP/Programming Mike Preston over at CBS is
> following this situation carefully... if Bonneville blows up
> Max, I would put my money on his launching JACK on 99.7. He
> has experience with the launch and execution of this format
> in Seattle (definitely one of the better sounding JACK
> stations) and is probably realizing that KFRC might be quite
> difficult to salvage.

But isn't KFRC doing better than Max-FM? If Max goes away, why would CBS want to replicate a format that Bay Area listeners have already voted thumbs down on? Because they're the all great and powerful CBS and have such a great track record in the Bay Area? (Young Country, The Wave, YadaYada Radio, etc.) Jack has a mixed record at best, from what I understand. It's doing well in LA, but not so well at WCBS-FM New York last time I heard. Cousin Brucie must be getting a chuckle out of that.
>
 
Re: 95.7 The Buzz?

> But isn't KFRC doing better than Max-FM? If Max goes away,
> why would CBS want to replicate a format that Bay Area
> listeners have already voted thumbs down on? Because
> they're the all great and powerful CBS and have such a great
> track record in the Bay Area? (Young Country, The Wave,
> YadaYada Radio, etc.) Jack has a mixed record at best, from
> what I understand. It's doing well in LA, but not so well
> at WCBS-FM New York last time I heard. Cousin Brucie must
> be getting a chuckle out of that.

Your reasoning is very sound... but a few things to consider...

Max is a huge joke. Even though I agree that this market would not react much more favorably to JACK, I think that the marketing and promotion of JACK would be more relevant than the lame and stupid image and liners that characterize Max and, for example, Ben-FM in Philadelphia. And it's sort of surprising, because some of the JACK clones (even Bonneville's own Peak in Phoenix) sound much better than what we have out here with Max.

For example, Jon O'Hurley saying that "I was here when Haight met Ashbury" sounds so much like out of towners trying to be cool... Anyone who lives here knows how lame, corporate, and stupid that is. Or "San Francisco, Oakland, San Jose... and Walnut Creek... I think I own property there." Hello? The best JACK stations have a better pulse on the market and at least have liners that resonate a little bit even if they are, at times, corny. This particular JACK clone (Max) is lame from top to bottom -- music mix, marketing/branding/imaging, promotion, second rate air talent, and even the sound processing! It's a cheap operation and the most recent in a long line of poor small market-sounding solutions for an underforming third station in a Bonneville cluster that is, otherwise, very distinguished.

But KFRC is also dead. They may still have their 2-share 12+ but those numbers (and their 25-54s) are dwindling and they are living solely off of their name. It's a zombie station. Maybe Mike Preston can turn it around with some new focus and heritage air talent... but at this point, those call letters and heritage may be too damaged and the cost of resucitation may be too high.

So a choice between JACK and a refurbished KFRC (assuming that were the choice) might be a tough one... but I wouldn't just assume that because Max gets a 1.2 share 12+, that JACK would be quite AS doomed. I think a well-promoted, smartly branded, and musically astute JACK in the Bay Area could get a 2.5 share 12+. But can they sell that? Could they maintain those numbers? And what would the format ultimately become? And would all of the startup costs be worth it relative to the relative (yet quickly eroding) security of the KFRC heritage? Not clear.

Either way, CBS still has some major issues to deal with in that cluster... a shaky KCBS-AM, ratings-challenged Live 105, 106.9 not even registering a 0.5 share (I know it's still very new but still), KFRC (see above), and then I guess Alice is the only other decent thing they have going right now, especially because Channel 104.9 is gone in the South Bay (although Star 101.3 continues to flank them from the other side). Bottom line is that I wouldn't want to be a VP of Programming in a cluster that messed up and where the purse strings, I'm sure, are very tight and where the right to exert any control or creativity (even independent of budget) is, I'm sure, quite limited.
 
Re: 95.7 The Buzz?

> > Thanks for that information, SQ - I agree with you for the most part. I haven't heard any Jack stations in other markets (some of them probably stream, I should check it out, I guess) - but I agree with those assessments of both Max and the excruciatingly dull new KFRC. I find myself listening to Max frequently ONLY because it's different and has a large playlist. But that's not much of a recommendation. I got an MP3 player for Christmas, but so far my playlist is shorter than KFRC's. If I ever get off of my lazy ass and do some more downloading, I doubt I'll spend much time listening to any of the commercial radio music formats that are on the air now.

But isn't KFRC doing better than Max-FM? If Max goes
> away,
> > why would CBS want to replicate a format that Bay Area
> > listeners have already voted thumbs down on? Because
> > they're the all great and powerful CBS and have such a
> great
> > track record in the Bay Area? (Young Country, The Wave,
> > YadaYada Radio, etc.) Jack has a mixed record at best,
> from
> > what I understand. It's doing well in LA, but not so well
>
> > at WCBS-FM New York last time I heard. Cousin Brucie must
>
> > be getting a chuckle out of that.
>
> Your reasoning is very sound... but a few things to
> consider...
>
> Max is a huge joke. Even though I agree that this market
> would not react much more favorably to JACK, I think that
> the marketing and promotion of JACK would be more relevant
> than the lame and stupid image and liners that characterize
> Max and, for example, Ben-FM in Philadelphia. And it's sort
> of surprising, because some of the JACK clones (even
> Bonneville's own Peak in Phoenix) sound much better than
> what we have out here with Max.
>
> For example, Jon O'Hurley saying that "I was here when
> Haight met Ashbury" sounds so much like out of towners
> trying to be cool... Anyone who lives here knows how lame,
> corporate, and stupid that is. Or "San Francisco, Oakland,
> San Jose... and Walnut Creek... I think I own property
> there." Hello? The best JACK stations have a better pulse
> on the market and at least have liners that resonate a
> little bit even if they are, at times, corny. This
> particular JACK clone (Max) is lame from top to bottom --
> music mix, marketing/branding/imaging, promotion, second
> rate air talent, and even the sound processing! It's a
> cheap operation and the most recent in a long line of poor
> small market-sounding solutions for an underforming third
> station in a Bonneville cluster that is, otherwise, very
> distinguished.
>
> But KFRC is also dead. They may still have their 2-share
> 12+ but those numbers (and their 25-54s) are dwindling and
> they are living solely off of their name. It's a zombie
> station. Maybe Mike Preston can turn it around with some
> new focus and heritage air talent... but at this point,
> those call letters and heritage may be too damaged and the
> cost of resucitation may be too high.
>
> So a choice between JACK and a refurbished KFRC (assuming
> that were the choice) might be a tough one... but I wouldn't
> just assume that because Max gets a 1.2 share 12+, that JACK
> would be quite AS doomed. I think a well-promoted, smartly
> branded, and musically astute JACK in the Bay Area could get
> a 2.5 share 12+. But can they sell that? Could they
> maintain those numbers? And what would the format
> ultimately become? And would all of the startup costs be
> worth it relative to the relative (yet quickly eroding)
> security of the KFRC heritage? Not clear.
>
> Either way, CBS still has some major issues to deal with in
> that cluster... a shaky KCBS-AM, ratings-challenged Live
> 105, 106.9 not even registering a 0.5 share (I know it's
> still very new but still), KFRC (see above), and then I
> guess Alice is the only other decent thing they have going
> right now, especially because Channel 104.9 is gone in the
> South Bay (although Star 101.3 continues to flank them from
> the other side). Bottom line is that I wouldn't want to be
> a VP of Programming in a cluster that messed up and where
> the purse strings, I'm sure, are very tight and where the
> right to exert any control or creativity (even independent
> of budget) is, I'm sure, quite limited.
>
 
Re: 95.7 The Buzz?

> > > Assuming you can believe everything you read, or
> ANYTHING
> > a
> > > radio station manager says. If they're up to something,
> > he's
> > > not going to tip his hand at this point.
>
> I'll bet that VP/Programming Mike Preston over at CBS is
> following this situation carefully... if Bonneville blows up
> Max, I would put my money on his launching JACK on 99.7. He
> has experience with the launch and execution of this format
> in Seattle (definitely one of the better sounding JACK
> stations) and is probably realizing that KFRC might be quite
> difficult to salvage.
>
This is so true, as long as it is managed by CBS although Mike may be able to pull it off and I hope he does. The music mix is actually very good but the imaging has got to go along with the voice of that imaging. Nice to hear Sue Hall helping with it as best she can! Maybe I'm just to hard to please but I do like the music mix.
 
Re: Wasn't

> JAN ELLE MARIE on KRON4?

Yes she was. She did the traffic updates on the morning news. I think she had a bigger role on the now defunct Bay TV.

Before that she did weather at KICU Channel 36/San Jose, when they had a newscast.
 
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