Seems Max Media (Beach 104 and Water Country WCMS et al) is taking over Capsan Media. An LMA apparently is in effect now and a purchase is coming. This will give Max the lions share of the market there. Can they keep all the stations or will they exceed the market cap and be forced to spin some signals off? How will this affect the other main operator East Carolina in that market?
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Max Media expanding on the Outer Banks
- Thread starter Nairda
- Start date
Nairda said:
First thing it should do is stabilize the situation with most of the employees at Capsan. There are a lot of truly quality people over there who have made the trains run on time for a long, long time thru thick and thin. It'll be good for them to have a quality organization like Max to strengthen their infrastructure, to be sure. The second by-product is that it should increase the quality of radio in the market. It's purely speculation, but I suspect that one of the frequencies will be used to address the signal of Watercountry, which has had more than it's share of problems over the years. That should make it more of a player in Eastern North Carolina...increasing the competition with the heritage country station, East Carolina's Dixie 105.7. Competition sharpens the product and that is a "win win" for the listeners.
Wow! I would have never seen this coming in a million years, but it should help the market straighten up.
It would be a smart move to put WaterCountry on and simulcast somewhere....and if I were a betting man....I'd say the winning signal would be 104.9. This would give excellent coverage up into northeast NC and extreme southeast Va.
94.5 was never by design intended to be a strong market player anywhere except for the beaches. One, the signal origination is too far south to be worth anything north of the Albemarle Sound.....two, the directional signal beamed towards Hatteras, in order to protect 94.5 in Richmond Va (a grandfathered 200kw), was another factor in 94.5 WWOC, now WCMS from not being able to compete anywhere else but along the beach.
It would be a smart move to put WaterCountry on and simulcast somewhere....and if I were a betting man....I'd say the winning signal would be 104.9. This would give excellent coverage up into northeast NC and extreme southeast Va.
94.5 was never by design intended to be a strong market player anywhere except for the beaches. One, the signal origination is too far south to be worth anything north of the Albemarle Sound.....two, the directional signal beamed towards Hatteras, in order to protect 94.5 in Richmond Va (a grandfathered 200kw), was another factor in 94.5 WWOC, now WCMS from not being able to compete anywhere else but along the beach.
midatlanticengineer said:
That's my guess, too. Appropos of nothing whatsoever and not being an "engineering" type(no offense...lol), would the fact that that facility had already applied for and been granted a power reduction for 92.3 and for reduction of power for 99.1 have anything to do with facilitating any change in directional signal for 104.9? It was stated in VARTV.COM that those reductions were requested "... in light (of) the current economic climate, (Capsan Media) is struggling financially and presently unable to afford the entire costs of repair." Any connection? Other than the obvious reason(I'm doing mornings and programming Dixie now), I find all this maneuvering fascinating.
midatlanticengineer said:
Although WRVQ-FM 94.5 Richmond is grandfathered to operate with 200kw ERP, it is still classified as a Class B FM due to the FM zone WRVQ is licensed and where its transmitter is located. Because it is a class B, the FCC will only require other effected stations to protect the predicted 54dbu signal WRVQ would have if operating at 50kw at 492 Feet and not its actual 54 nor 60 dbu contour at 200kw.
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