I note that Bonneville just splurged for a bunch of MUNI bus posters for MAX. Aside from a TV spot that ran (very) briefly during the station's first month (I think I saw it once, on cable, and I watch a fair amount of TV), this is the first advertising they've done, and MAX has been on for over six months. Guess that word-of-mouth thing wasn't workin'. Last-ditch effort or long-term commitment?
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MAX not dead yet?
- Thread starter RadioJunkieMike
- Start date
> I note that Bonneville just splurged for a bunch of MUNI bus
> posters for MAX. Aside from a TV spot that ran (very)
> briefly during the station's first month (I think I saw it
> once, on cable, and I watch a fair amount of TV), this is
> the first advertising they've done, and MAX has been on for
> over six months. Guess that word-of-mouth thing wasn't
> workin'. Last-ditch effort or long-term commitment?
>
Maybe they finally figured out they need more "Headroom" for Max. (Think 80's here people)
> posters for MAX. Aside from a TV spot that ran (very)
> briefly during the station's first month (I think I saw it
> once, on cable, and I watch a fair amount of TV), this is
> the first advertising they've done, and MAX has been on for
> over six months. Guess that word-of-mouth thing wasn't
> workin'. Last-ditch effort or long-term commitment?
>
Maybe they finally figured out they need more "Headroom" for Max. (Think 80's here people)
Re: MAX is maturing....
> > Bonneville has an interesting track record when it comes to promoting a station......965 KOIT some TV ad's, not too many promotional events, when 957 was TOP 40...Z957, they had 3 vans, contests, concerts, nightclub apprearances, street teams, then cam country with THE BEAR, nightclub appearances, contests, concerts, street teams, tv spots, now that we have MAX, I hope they are "pushing" the promotional envelope and not just waiting for some "other" big format that comes along, we shall see if MAX makes it to the big 1 birthday.
> > Bonneville has an interesting track record when it comes to promoting a station......965 KOIT some TV ad's, not too many promotional events, when 957 was TOP 40...Z957, they had 3 vans, contests, concerts, nightclub apprearances, street teams, then cam country with THE BEAR, nightclub appearances, contests, concerts, street teams, tv spots, now that we have MAX, I hope they are "pushing" the promotional envelope and not just waiting for some "other" big format that comes along, we shall see if MAX makes it to the big 1 birthday.
Re: MAX is maturing....
> > > Bonneville has an interesting track record when it comes
> to promoting a station......965 KOIT some TV ad's, not too
> many promotional events, when 957 was TOP 40...Z957, they
> had 3 vans, contests, concerts, nightclub apprearances,
> street teams, then cam country with THE BEAR, nightclub
> appearances, contests, concerts, street teams, tv spots, now
> that we have MAX, I hope they are "pushing" the promotional
> envelope and not just waiting for some "other" big format
> that comes along, we shall see if MAX makes it to the big 1
> birthday.
On the other hand, when 95.7 was The Drive, they had a nicely-produced TV spot that they ran for (maybe) 2 weeks early on, and then... nothing. The Bear's TV spots came late in the game, obviously they thought the station was picking up steam (and it sure seemed to be) and had no idea the ax was about to fall. The sudden MAX ads must be a reaction to the "new" KFRC which is playing some of the same music, '70s & '80s-wise. It has been suggested elsewhere that JACK/MAX type formats do best in markets with fewer choices and less fragmentation. But in places like NYC (where JACK is doing poorly) and SF, which are niche-demo-ed to death, it's another story.
> > > Bonneville has an interesting track record when it comes
> to promoting a station......965 KOIT some TV ad's, not too
> many promotional events, when 957 was TOP 40...Z957, they
> had 3 vans, contests, concerts, nightclub apprearances,
> street teams, then cam country with THE BEAR, nightclub
> appearances, contests, concerts, street teams, tv spots, now
> that we have MAX, I hope they are "pushing" the promotional
> envelope and not just waiting for some "other" big format
> that comes along, we shall see if MAX makes it to the big 1
> birthday.
On the other hand, when 95.7 was The Drive, they had a nicely-produced TV spot that they ran for (maybe) 2 weeks early on, and then... nothing. The Bear's TV spots came late in the game, obviously they thought the station was picking up steam (and it sure seemed to be) and had no idea the ax was about to fall. The sudden MAX ads must be a reaction to the "new" KFRC which is playing some of the same music, '70s & '80s-wise. It has been suggested elsewhere that JACK/MAX type formats do best in markets with fewer choices and less fragmentation. But in places like NYC (where JACK is doing poorly) and SF, which are niche-demo-ed to death, it's another story.
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