Maxwell fired?

[vjm]

I'm hearing really, really off the wall rumors that Maxwell could be replaced on WNCX by another CBS Radio morning show in another market...about to lose its home.

Or, not...

Danny Bonaduce?

Oh my.

Well, if we see a multi-colored old school bus in front of the Halle building, then we'll know for sure.

It wouldn't be too far-fetched. Remember that WNCX had, pre-Stern, former Humble Pie lead Jerry Shirley as their morning host (he then scooted to overnights prior to his ultimate, and sad, departure).

And don't forget Micheal Stanley, obviously.

If CBS did this (and again, for hopelessly ignorant people like "becker5," I said IF) that would be an interesting means to burn off Danny's contract. Maybe giving Danny a fresh start in Cleveland in the process, and WNCX as well, once the last two months of Maxwell's contract is inevitably bought out ("becker5," that's different from getting "fired").

Danny could fit WNCX's demos better than Maxwell could, plus instead of competing with "Kiley and Booms" for the same target audience, Danny would be complementary with K&B, targeting Rover's older demos and Lanigan's demos at the same time.

(I can't be the only one that finds the possibility of Danny and Chuck Booms working side-by-side in the Halle just oh so intriguing. Lol.)

Do I see it happening? I don't know. Not terribly likely IMO. But CBS will need to do something with Danny. He loses his current radio home in two weeks, as WYSP/Philadelphia goes bye-bye to simulcast WIP-AM on September 6 - a week after our own 92.3 flips to "The Fan."

Supposedly, Danny's contract was all that kept CBS from announcing the WYSP flip much earlier. Couple that with WNCX needing to resolve the Maxwell situation to benefit "K&B," this could be an obvious solution for all parties.

But I wouldn't put money at the betting window just yet.

Going into this with the proverbial grain of salt already taken, let's assume Danny Partridge does come to WNCX.

I think he could do real well here.

Bonaduce knows his audience, and his well documented infamous past could generate a few curious ears that normally wouldn't go to 98.5.

If nothing else, if Rover wanted to start a new war once Maxwell's gone, Ol' Danny boy wouldn't think twice about shooting back.

 

[Rusty Muck]

Going into this with the proverbial grain of salt already taken, let's assume Danny Partridge does come to WNCX.

I think he could do real well here.

Bonaduce knows his audience, and his well documented infamous past could generate a few curious ears that normally wouldn't go to 98.5.

If nothing else, if Rover wanted to start a new war once Maxwell's gone, Ol' Danny boy wouldn't think twice about shooting back.

Were it to happen, that would be a solid win for WNCX, which then no longer needs to worry about the future of their morning drive, especially when all resources are being directed towards "The Fan." And they wouldn't need to go the el cheapo syndication route (thankfully) or have to promote from within.

Danny B. would be a major shot in the arm for the station in morning drive. After all, he's a pretty tough dude. And we've welcomed in shock jocks before: Stern, Lanigan, Imus and Gary Dee, just to name a few. Totally agree regarding a "war" with Rover: if that happened, we would have an AUTHENTIC radio war along the lines of "Stern vs. Lanigan," or "WMMS vs. G98." Yeah, it would be THAT big.

Think about it: in a couple of weeks, we could have both sports/hot talk "Kiley and Booms" on 92.3, and classic rock/shock jock Danny B. on 98.5. Both live and local. And both coming from the Halle Building. Now, that's a pretty killer morning show duo.

Even with the taken proverbial grain of salt in hand, honestly, I personally WANT for something like this to happen. Can't help it.

 

[Jukebox Zero]

I'm hearing really, really off the wall rumors that Maxwell could be replaced on WNCX by another CBS Radio morning show in another market...about to lose its home.

Or, not...

Danny Bonaduce?

Oh my.

Well, if we see a multi-colored old school bus in front of the Halle building, then we'll know for sure.

It wouldn't be too far-fetched. Remember that WNCX had, pre-Stern, former Humble Pie lead Jerry Shirley as their morning host (he then scooted to overnights prior to his ultimate, and sad, departure).

And don't forget Micheal Stanley, obviously.

If CBS did this (and again, for hopelessly ignorant people like "becker5," I said IF) that would be an interesting means to burn off Danny's contract. Maybe giving Danny a fresh start in Cleveland in the process, and WNCX as well, once the last two months of Maxwell's contract is inevitably bought out ("becker5," that's different from getting "fired").

Danny could fit WNCX's demos better than Maxwell could, plus instead of competing with "Kiley and Booms" for the same target audience, Danny would be complementary with K&B, targeting Rover's older demos and Lanigan's demos at the same time.

(I can't be the only one that finds the possibility of Danny and Chuck Booms working side-by-side in the Halle just oh so intriguing. Lol.)

Do I see it happening? I don't know. Not terribly likely IMO. But CBS will need to do something with Danny. He loses his current radio home in two weeks, as WYSP/Philadelphia goes bye-bye to simulcast WIP-AM on September 6 - a week after our own 92.3 flips to "The Fan."

Supposedly, Danny's contract was all that kept CBS from announcing the WYSP flip much earlier. Couple that with WNCX needing to resolve the Maxwell situation to benefit "K&B," this could be an obvious solution for all parties.

But I wouldn't put money at the betting window just yet.

Going into this with the proverbial grain of salt already taken, let's assume Danny Partridge does come to WNCX.

I think he could do real well here.

Bonaduce knows his audience, and his well documented infamous past could generate a few curious ears that normally wouldn't go to 98.5.

If nothing else, if Rover wanted to start a new war once Maxwell's gone, Ol' Danny boy wouldn't think twice about shooting back.

Has anyone ever heard Bonaduce's show? It's AWFUL. There's a reason why YSP is flipping, because the ratings were AWFUL. AWFUL TALENT + AWFUL RATINGS = WIP on the FM Dial.

I know these are just "rumors," however, if the people at CBS were smart, they'd bring back Jeff and Scott in the morning. They didn't keep the station afloat, but they didn't bring it down either.

IMO, Danny Bonaduce to NCX would be a huge mistake. Yes, it would be a good match for the target demo, but Danny's show is very, very bad. I've had the misfortune of listening, it's nothing against Danny, but the show has ZERO content, and his supporting cast is even worse, the show as a whole is lackluster at best.

 

[Rusty Muck]

Has anyone ever heard Bonaduce's show? It's AWFUL. There's a reason why YSP is flipping, because the ratings were AWFUL. AWFUL TALENT + AWFUL RATINGS = WIP on the FM Dial.

I know these are just "rumors," however, if the people at CBS were smart, they'd bring back Jeff and Scott in the morning. They didn't keep the station afloat, but they didn't bring it down either.

IMO, Danny Bonaduce to NCX would be a huge mistake. Yes, it would be a good match for the target demo, but Danny's show is very, very bad. I've had the misfortune of listening, it's nothing against Danny, but the show has ZERO content, and his supporting cast is even worse, the show as a whole is lackluster at best.

My money's still on Paula Balish getting moved to morning drive, with little talk and lots o' music. VH1 Classic Rock Nights, of course co-branded with a corporate cousin (Viacom's VH1 Classic) and distributed by a third-cousin twice removed (Westwood One) then assumes her shift. It's cheap, and simple to do.

Outside of importing an existing morning show from another market a la Danny, WNCX is not going to spend money on a new morning host. Period.

And even if it was the smart move, Scott and Jeff won't reappear on WNCX. Not in a million years. More's the pity, I guess.

 

[OhioMediaWatch]

And again, in this off-the-wall-not-even-remotely-confirmed rumor, the situation is presented as "somewhere to put Danny when they blow up WYSP".

Unlike Maxwell, CBS wants to hang onto him, not pay him off. And WNCX may not be the answer...the rumor says that there is another possible destination.

I haven't heard his show at all, but CBS likes him.

I'm also not betting against the "more music morning show" when Maxwell exits.

 

[Tim]

With respect to Danny B.: "...come on, get happy!".

 

[Jukebox Zero]

And again, in this off-the-wall-not-even-remotely-confirmed rumor, the situation is presented as "somewhere to put Danny when they blow up WYSP".

Unlike Maxwell, CBS wants to hang onto him, not pay him off. And WNCX may not be the answer...the rumor says that there is another possible destination.

I haven't heard his show at all, but CBS likes him.

I'm also not betting against the "more music morning show" when Maxwell exits.

I think more music is a good option, considering there aren't any other stations in the market offering just music in the mornings.

They might be heading down that path already, as Maxwell was playing mostly music on Friday, from 6-10 and didn't talk for longer than 5 minutes during a break.

Unless I am mistaken, there isn't a ROCK station offering ALL music in the morning. Please correct me if I am wrong.

 

[dasfonzie]

does anyone know if Maxwell has a non compete with CBS?

also a follow up, do non compete's matter if they go out of state or if they somehow stayed with CBS, although that would obviously not be in Ohio either

 

[Rusty Muck]

And again, in this off-the-wall-not-even-remotely-confirmed rumor, the situation is presented as "somewhere to put Danny when they blow up WYSP".

Unlike Maxwell, CBS wants to hang onto him, not pay him off. And WNCX may not be the answer...the rumor says that there is another possible destination.

I haven't heard his show at all, but CBS likes him.

I'm also not betting against the "more music morning show" when Maxwell exits.

I think more music is a good option, considering there aren't any other stations in the market offering just music in the mornings.

They might be heading down that path already, as Maxwell was playing mostly music on Friday, from 6-10 and didn't talk for longer than 5 minutes during a break.

Unless I am mistaken, there isn't a ROCK station offering ALL music in the morning. Please correct me if I am wrong.

Well, there is Mike Gallagher on WNWV/107.3. Most of his talking is just offering news, traffic and weather reports...

And an all-music morning show may not be what WNCX WANTS to do... rather, their budget will more than likely dictate their ultimate direction. (Unless CBS does intend to do the Danny Partridge shuffle, in that case, it wouldn't -or shouldn't - be punitive against WNCX.)

But aside from that, we may be seeing the last personality-driven morning show on WNCX for a long time, if ever.

 

[Rusty Muck]

does anyone know if Maxwell has a non compete with CBS?

also a follow up, do non compete's matter if they go out of state or if they somehow stayed with CBS, although that would obviously not be in Ohio either

Maxwell should. Ohio is not a right-to-work state. Or, depending on how his contract is bought out, they could drop that and allow him to go elsewhere (full well knowing that he's been completely boxed out of both Cleveland's CC AND CBS clusters).

When CC let Maxwell go, the non-compete lasted about six months. By contrast, I can't remember if Rover was working under a contract - or not - when CBS let him go; his non-compete lasted only six weeks.

Sometimes, non-competes DO matter. The most public one in recent memory on the radio scene involved Don Geronimo, longtime co-host of the DC-based "Don & Mike Show."

In 2008, he abruptly retired, but still had two years left to go on his existing CBS deal - and CBS was in no mood to buy him out. While Don could - and did - bounce around, working for non-CBS stations outside of the DC metro (in Maryland and Delaware, respectively) - those stations were forbidden from streaming his shows or even extensively promoting them... because it would reach the DC metro, and violate the non-compete clause.

Eventually, Don landed at a former "D&M" affiliate, CBS-owned KTHK/Sacramento, where he's been a fixture in morning drive ever since. Even signed a new deal with CBS not long ago, becoming KHTK's PD in the process.

And I'd be remiss not to mention Chicago shock jock Steve Dahl, who also retired in the middle of a long-term CBS deal. He eventually moved into online-only radio podcasts, and preferred that to terrestrial radio so much, he declined to return after his CBS deal ended.

 

[BombshellCleveland]

And I'd be remiss not to mention Chicago shock jock Steve Dahl, who also retired in the middle of a long-term CBS deal. He eventually moved into online-only radio podcasts, and preferred that to terrestrial radio so much, he declined to return after his CBS deal ended.

Nathan Obral is seriously misinformed. Steve Dahl "retired" in the middle of his CBS deal? I don't think so. More like put out to pasture with pathetic ratings when PPM came to Chicago. His ratings were so bad it was worth it to continue paying him and put something else on the air.

 

[Rusty Muck]

And I'd be remiss not to mention Chicago shock jock Steve Dahl, who also retired in the middle of a long-term CBS deal. He eventually moved into online-only radio podcasts, and preferred that to terrestrial radio so much, he declined to return after his CBS deal ended.

Nathan Obral is seriously misinformed. Steve Dahl "retired" in the middle of his CBS deal? I don't think so. More like put out to pasture with pathetic ratings when PPM came to Chicago. His ratings were so bad it was worth it to continue paying him and put something else on the air.

Well, I'm sorry.

Whatever the case, Dahl still had a contract he couldn't get out of. In CBS' case, his last station, WJMK, reverted back to being all-jockless with the "JackFM" format (of which Dahl was the only disruption on there; CBS shuffled him to Jack a year earlier after they blew up low-rated hot talk WCKG for "Fresh FM"). Of course, CBS just upended "JackFM" earlier this year for "K-Hits," and turned "Fresh FM" to a simulcast of all-news WBBM.

And yet, the non-compete argument I outlined earlier still holds. CBS used it against Dahl (and he said very publicly that he was prepared to sit out the non-compete) just like they did against Don Geronimo.

 

[OhioMediaWatch]

Don Geronimo actually came to KHTK to take his old syndicated show's time slot (12-4 PM PT)...and just moved to mornings since "The Rise Guys" booked for Entercom's new FM sports talker in SF.

His producer, "Carmichael Dave", fills 12-3 PM PT in addition to being on Don's AM show (they moved PM driver Grant Napear to a 3 PM start).

Anyway, Maxwell, if CBS doesn't renew him (no matter if he's committed major or minor crimes), basically has very few options in the market. CC doesn't want him back, V107.3 doesn't either want or afford him, and he doesn't fit on urban format stations (Radio One) or CCM (Salem)...