Maxwell getting fired??

[CleveFan]

The Lake seems to be doing pretty well. We'll see how they do in the long run.

Maxwell on WNCX may have impacted the rock market in a big way. While Rover still dominates, I know Maxwell has a lot of loyal listeners, some of whom have turned their backs on WMMS after his dismissal. It seems that WNCX has given another option for listeners who don't seem to want to hear Rover. I think Maxwell should stick around, and maybe if the show is developed, WNCX might improve in mornings.

I will say that I do prefer hearing Maxwell and his crew over Rover and his trillion sidekicks.

It is amazing to hear WMMS pushing The Alan Cox Show more frequently than the Maxwell Show. Maybe 'MMS wanted a different show on afternoons. In that regard, I enjoy Maxwell and Alan Cox more than Rover.

 

[DToTheJ]

re; Bob and Tom... When I was in Raleigh we put them on WRDU (now defunct but not due to B&T). WRDU was a classic rock but flipped to a mainstream...

Actually, they blew up their legendary rock format in 2006 for country as "The Rooster."

 

[Capulet]

re; Bob and Tom... When I was in Raleigh we put them on WRDU (now defunct but not due to B&T). WRDU was a classic rock but flipped to a mainstream...

Actually, they blew up their legendary rock format in 2006 for country as "The Rooster."

Do B&T publish their affiliate list? Seems to me these guys lost alot of steam quite some time ago.

 

[VODood]

re: WRDU and Rooster. Yes, they did. Former OM Jon Robbins (most recently with Triad Savannah) and then GM Ken Spitzer (that's one dude off his rocker) tried to make WRDU, a balls out classic rock, a classic hits back in 04 playing Eleanor Rigby and other classic rock lite titles. Didn't work taking the station down to the point of having to flip the former Rolling Stone award winner. Under Bob Edwards, now Ops Mgr @ Entercom Kansas City, the station flourished. The Rooster experiment failed as well. WRDU flipped to Rush Radio 106.1 months ago.


Capulet, B&T affiliate list is online here http://www.bobandtom.com/affiliates


PPM is out for January. Mon-Sun 6am-Mid..

WMJI is #1, with cume loss. WTAM lost almost 50k in cume. Lake catapulted off Mixmas and has the highest cume off all. That will taper off.

WNCX ranked 10th. Cume off 23k from Dec.

 

[Capulet]

re:

Capulet, B&T affiliate list is online here http://www.bobandtom.com/affiliates

Thanks! Those pictures on that home page are like 16,17o years old. These guys gottta be in their 60s by now.

I like the way they throw up all the states then when you click on, say Conneitcut, it says " Sorry there are no affiliates" What a con.

IMO I don't think this tired old act is the answer for the WNCX morning problem.

 

[Capulet]

re:

PPM is out for January. Mon-Sun 6am-Mid..

WMJI is #1, with cume loss. WTAM lost almost 50k in cume. Lake catapulted off Mixmas and has the highest cume off all. That will taper off.

Just curious. Is it better to have the " most listeners " ( aka highest cume Lake ) or have a #1 AQH Share ranking ( MJI ) ?

 

[VODood]

re: WNCX... only other syndicated fare is Lex & Terry. I don't know much about them. With the CBS CLE cluster "on the block" I wouldn't sink much $$$ into them, ie a live show should MXL not work out.

As for PPM...AQH vs Cume.... I'll defer to those more versed.

 

[SonoSational18]

If you're chasing the agency dollars, it's all about AQH, adults 25-54. I could argue that buys should be based on reach and frequency and 25-54 has become a cliche backed by 30-year-old research, but that's still the reality.

 

[Capulet]

Thanks.

Somehow, to me, it just sounds way more powerful to say
" We've got the most listeners " or " We have the largest audience". rather than " The average quarter hour share we're #1 ".

Right now the station in Cleveand with the largest audience is not ranked #1 AQH.

That's just me.

 

[HHH]

Thanks.

Somehow, to me, it just sounds way more powerful to say
" We've got the most listeners " or " We have the largest audience". rather than " The average quarter hour share we're #1 ".

Right now the station in Cleveand with the largest audience is not ranked #1 AQH.

That's just me.

Nobody buys cume. You could listen to a station "A" for 30 seconds each day and station "B" for hours each day and they both would register the same in "cume". "Cume" simply means how many people stop at the station. Quarter hour is how many people stay.
Quarter hour figures are traditionally the official gauge of a station's success factor, and are what advertisers buy.

 

[Capulet]

Thanks.

Somehow, to me, it just sounds way more powerful to say
" We've got the most listeners " or " We have the largest audience". rather than " The average quarter hour share we're #1 ".

Right now the station in Cleveand with the largest audience is not ranked #1 AQH.

That's just me.

Nobody buys cume. You could listen to a station "A" for 30 seconds each day and station "B" for hours each day and they both would register the same in "cume". "Cume" simply means how many people stop at the station. Quarter hour is how many people stay.
Quarter hour figures are traditionally the official gauge of a station's success factor, and are what advertisers buy.

Technically you are a litttle " off" with your definitions.

""cume " stand for cumulative audience. It means how many different people total tune in to a particluar station ( or daypart ) over a specified period of time, usually a week.

AQH means average quarter share. That number represents what percentage of people listening to the radio at a specific time period.

TSL is time spent listening. That is the measure of how long a time persoid " people stay " with one staion.

You were conmfusing AQH with TSL. Doesn't matter. Half the PDs in Cleveland don't know the differnce. ;D Did you ever notice how average quater how shares never equal 100 when you add them up?

 

[Capulet]

^ sorry about the spelling errors ^....the timer cut me off when I was editing..........