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May 2012 PPM

R

radiopunk99

Here are the latest ratings from today.

P25-54 rankings, top 10:
KOMP (1)
KWID (2)
KXPT (3)
KKLZ (4)
KMXB (5)
KRGT (6)
KSNE (7)
KOAS (8t)
KISF (8t)
KSOS (10)

P18-34 rankings, top 10:
KOMP (1)
KRGT (2)
KVEG (3)
KLUC (4)
KMXB (5)
KFRH (6)
KWID (7t)
KSNE (7t)
KXTE (9)
KCYE (10)

Notes from me:

-Way to go Lotus! 3 out of 3 stations in the top 3, P25-54.

-Another nice book for KKLZ, #1 P6+ and top 5 P25-54.

-Wow, what happened to Sunny? This was their worst book of the year. In fact, Clear Channel now has some challenges with no station in the top 5.

-Pretty big book for the Spanish language stations - a couple of them (KWID and KRGT) with huge gains.

-KXTE is way down in all demos. April to May, they went 5t to 12th (P25-54) and 1st to 9th (P18-34). Obviously, March and April was a kiss and not reality.

-KCYE has been winning the Country battle of late, especially 6+ (winning 6 out of the last 7 months). But the 25-54 game has been tighter between KCYE and KWNR. However, KCYE wins 25-54 this month (13th to 19th) and P18-34 (10th to 13th).

-The best book for KOAS all year. By the way, they just hired a new PD from Dallas who is also handling KVGS.

-Where the heck did KSOS come from? They had a MONSTER book (probably their best in PPM) putting them in the top 10 P25-54. Good for them....very well executed radio station.

-A rough book for all of the top 40 stations with not one in the top 10 P25-54. I can’t remember the last time this has happened in PPM, if ever.
 
radiopunk99 said:
Here are the latest ratings from today.
Click to expand...

You realize you are in violation of various of the terms of your Arbitron contract by posting demo-specific rankers?
 
Ahhh... Everybody loves a tattletale.

DavidEduardo said:
You realize you are in violation of various of the terms of your Arbitron contract by posting demo-specific rankers?
Click to expand...

I'll bet he's double-parked too. You should go check.
 
No, you are incorrect. I am not an owner or even a manager of a broadcast company, thus I never signed or reviewed any Arbitron contract. Nor do I know any potential terms of such contract. Perhaps you are bound by an Arbitron contract but I am not.
 
radiopunk99 said:
No, you are incorrect. I am not an owner or even a manager of a broadcast company, thus I never signed or reviewed any Arbitron contract. Nor do I know any potential terms of such contract. Perhaps you are bound by an Arbitron contract but I am not.
Click to expand...

Agencies also sign the non-disclosure forms and contracts, too. So whomever gave you the data is in a real violation of their agreements.

The reason I care is that the more that people cheat, the more restrictions Arbitron puts on the open use of the data for non-insiders. Defending this is just another case of cutting off the nose to spite the face.
 
Restrictions like what? Just curious cause I don't know. Are you referring to "embargoing" a market like they've done in other markets in the past? I seriously doubt that would happen because someone posted some top 10 rankers. I have posted this type of information in the past and this is the first time anyone had a problem with it. I was under the impression that posting a ranker was ok as long as I didn't include the actual share or rating points.


In any event, this was meant to create interesting conversation on this board regarding the performance of our local stations. Instead, it has become another nit picky "discussion about the discussion" which is happening more frequently thanks to you. Much like the rediculous ongoing debate about "Spanish language weighting" from several weeks ago.
 
radiopunk99 said:
Restrictions like what? Just curious cause I don't know. Are you referring to "embargoing" a market like they've done in other markets in the past? I seriously doubt that would happen because someone posted some top 10 rankers. I have posted this type of information in the past and this is the first time anyone had a problem with it. I was under the impression that posting a ranker was ok as long as I didn't include the actual share or rating points.
Click to expand...

About 3 months ago, Arbitron issued a new policy which allows the "trades" to get only the 12+ or 6+ 6-Mid numbers for subscribing stations; non-subscribing stations can not be listed and Arbitron will not give that info to the press. And it binds all subscribers to non-disclosure of daypart and specific demo data data such as share and rank.

In fact, Radio-Info could get a notice from Arbitron for that post...


In any event, this was meant to create interesting conversation on this board regarding the performance of our local stations. Instead, it has become another nit picky "discussion about the discussion" which is happening more frequently thanks to you. Much like the rediculous ongoing debate about "Spanish language weighting" from several weeks ago.
Click to expand...

While you may not understand or care about language proportionality, it is a vital subject to any station that hopes to attract Hispanics, whether it be an English language format or a Spanish language one. Oh, and the subject was, indeed, "proportionality" and not "weighting" since, in theory a panel is proportional and needs zero weighting beyond day to day adjustments based on the in-tab for that day.
 
I'm pretty sure Arbitron's decision to change their policy to not published non-subscribers has more to do with encouraging those stations to become subscribers, rather than a response to someone posting information on a chat board. And actually, I agree with their decision. Why should a commercial station who doesn't pay like everyone else get the benefit of being published in national trades.
 
holyradio said:
I'm pretty sure Arbitron's decision to change their policy to not published non-subscribers has more to do with encouraging those stations to become subscribers, rather than a response to someone posting information on a chat board. And actually, I agree with their decision. Why should a commercial station who doesn't pay like everyone else get the benefit of being published in national trades.
Click to expand...

Actually, the decision was based on having too many stations who were not subscribers benefiting (and using) from easily obtained data, whether 6+ or 12+ rankers or more specific data "leaked" by "friends" or in disclosures such as contained in the original post.
 
I think the reason no CHR made the top 10 25-54 is simply because there are so many of them. In markets with two CHRs the format usually ranks high 25-54. Even with all the fragmentation all the CHRs, except KPLV, made the top 10 18-34. Interesting that KSNE, not KPLV, is the highest ranking CC station 18-34.

Although it's considered a Spanish language station it could be argued that KRGT is a CHR that made the top 10 25-54. They do play some English language CHR hits. Often times when I hear a CHR song in a business or out of a car window it's KRGT. I also see tons of their bumper stickers,usually on cars driven by hot young women.
 
Thank you JayF for finally contributing something with substance regarding the original topic, instead of DavidEduardo continuing to espouse useless and off-topic information in one of his 22,707 Radio-Info posts.

Agreed, the Top 40 stations are eating each other but we’ve had the same number of Top 40 stations for some time now. Actually, what this tells me is that some of the newer top 40 stations like KFRH are starting to weaken the more heritage stations like KLUC. KLUC is normally a top 10 P25-54 station. In fact, this is the first time in over a year that they haven’t been in the top 10. However, with school out now, look for all of them to rise in June (except for maybe 93.1 as their programming is so poor).
 
radiopunk99 said:
Thank you JayF for finally contributing something with substance regarding the original topic, instead of DavidEduardo continuing to espouse useless and off-topic information in one of his 22,707 Radio-Info posts.
Click to expand...

It's interesting that you think that data... or clarifying erroneous data... about the basis for ratings is irrelevant, while discussions of the relative rank of different stations, based on the ratings, is considered interesting.

The very reason why CHR station KRGT is #2 in 18-34 and 18-49 and even 6th in 25-54 is that Arbitron started using language preference as a stratification variable this year. Because of this so-called "language weighting" it can be seen that there are more Spanish dominants in the market than non-proportional measurement of Hispanics revealed. This, the English language CHRs go down, the Spanish language CHR goes up.
 
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