FM 100 has reclaimed the top spot in ratings for those 6+ in the Salt Lake City radio market. This is the first time in quite awhile that FM 100 has moved to the top spot in the ratings. Remember, advertisers generally target men 18-49, women 18-49, men 25-54, women 25-54 for their advertising buys, so this is just overall audience ratings.
Top 10 stations per quarter hour listenership, Mon-Sun 6 am - Midnight, are: KSFI, KSL, KBZN, KZHT, KXRK, KNRS, KUBL, KODJ, KUDD/KUDE, and KSOP FM.
Top 10 cume stations, (listening at least fifteen minutes per week) are: KSFI, KBZN, KZHT, KJMY, KUDD/KUDE, KODJ, KUBL, KSL, KXRK, KBEE.
Stations that showed an increase in listeners AQH: KSFI, KBZN, KXRK, KUBL, KSOP FM, KUER, KEGH/KEGA, KBER, KENZ, KRCL, KZNS/KOVO.
Stations that showed a decline from April 2014 listeners AQH: KSL, KNRS, KRSP, KODJ, KUDD/KUDE, KJMY, KUUU, KBYU, KYMV, KBEE, KHTB, KSOP AM.
In the sports talk category, ranking in order of listenship by cume (full week, at least fifteen minutes): KZNS/KOVO, KZNS FM, KFNZ
Some stations that don't subscribe to the ratings service are noticeably absent: KALL
For full ratings report, you can get actual numbers 6+ and cume audience for free, at www.******************. You'll need to set up a free account and password, but they do not spam. I have used this service for over a year, and it lists all 240+ markets that have radio ratings tabulated.
Top 10 stations per quarter hour listenership, Mon-Sun 6 am - Midnight, are: KSFI, KSL, KBZN, KZHT, KXRK, KNRS, KUBL, KODJ, KUDD/KUDE, and KSOP FM.
Top 10 cume stations, (listening at least fifteen minutes per week) are: KSFI, KBZN, KZHT, KJMY, KUDD/KUDE, KODJ, KUBL, KSL, KXRK, KBEE.
Stations that showed an increase in listeners AQH: KSFI, KBZN, KXRK, KUBL, KSOP FM, KUER, KEGH/KEGA, KBER, KENZ, KRCL, KZNS/KOVO.
Stations that showed a decline from April 2014 listeners AQH: KSL, KNRS, KRSP, KODJ, KUDD/KUDE, KJMY, KUUU, KBYU, KYMV, KBEE, KHTB, KSOP AM.
In the sports talk category, ranking in order of listenship by cume (full week, at least fifteen minutes): KZNS/KOVO, KZNS FM, KFNZ
Some stations that don't subscribe to the ratings service are noticeably absent: KALL
For full ratings report, you can get actual numbers 6+ and cume audience for free, at www.******************. You'll need to set up a free account and password, but they do not spam. I have used this service for over a year, and it lists all 240+ markets that have radio ratings tabulated.