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May 2021 Bay Area Radio PPM Ratings

HenryOchs

HenryOchs

Here are the May 2021 San Francisco Radio Ratings;

https://ratings.****************/content/arb009

And the May 2021 San Jose Radio Ratings:

Nielsen Audio Ratings

Any thoughts
 
What a unique market. The top three stations play no music at all. There's no full-power country station. And classical does pretty well in the ratings.
 
Signal Geek said:
What a unique market. The top three stations play no music at all. There's no full-power country station. And classical does pretty well in the ratings.
Click to expand...

What the Bay Area needs is a full-power Country music station. Any station willing to take a chance on this?
 
Thanks for posting the latest arbitron ratings. I look forward to it each month. Interesting......in these latest ratings Live 105 tanks in SF with a 1.2, but scores a 2.5 in the San Jose market.
 
HenryOchs said:
What the Bay Area needs is a full-power Country music station. Any station willing to take a chance on this?
Click to expand...
I had always said the Bay Area can support a Country station. It just takes courage fir a radio company to play switch to country formats here. Lets just say if Cumulus sells 104.5 thats a start. There is no need to have KNBR FM and AM...just keep the AM signal (KNBR)
 
MartyG said:
I had always said the Bay Area can support a Country station. It just takes courage fir a radio company to play switch to country formats here. Lets just say if Cumulus sells 104.5 thats a start. There is no need to have KNBR FM and AM...just keep the AM signal (KNBR)
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It's failed 3 times in the past 20 years and with the Bay Area becoming more diverse and even bluer politically, it would be an uphill climb. Nevertheless, KRTY's overall Bay Area numbers are not much lower than what the last country station was doing. Most of KRTY's listeners of course are in Santa Clara County. They had a great showing in the embedded San Jose monthly.
 
MartyG said:
Lets just say if Cumulus sells 104.5 thats a start. There is no need to have KNBR FM and AM...just keep the AM signal (KNBR)
Click to expand...

I would bet the majority of listenership to KNBR is now from the FM. That's what's happened in all cities where you've had simulcasts. Same with KCBS. So I doubt Cumulus will sell 104.5. The SF market is pretty solid for them, and there really aren't any serious buyers out there right now. If there were, you'd see more sales.

As for Country, Entercom's the Wolf at 95.7 was the last real serious attempt. That ended ten years ago. Cumulus tried with Nash, but that was a San Jose signal. I don't know any owners who'd be willing to flip what they have for country now.
 
Michael Rivers Kramer said:
These are city proper rankings and some of the commentary was probably meant to be taken as tongue in cheek...
Click to expand...

That looks pretty accurate. "City" is the opposite of "country." What's really changed about SF is the number of young people who've moved to the area for jobs in the tech industry. They've shifted the population a bit from where it was 20 years ago when KSAN got great ratings with country music. There was a point when you had KSAN and KYCY Young Country. That station is now the FM simulcast for KCBS.
 
TheBigA said:
That looks pretty accurate. "City" is the opposite of "country." What's really changed about SF is the number of young people who've moved to the area for jobs in the tech industry. They've shifted the population a bit from where it was 20 years ago when KSAN got great ratings with country music. There was a point when you had KSAN and KYCY Young Country. That station is now the FM simulcast for KCBS.
Click to expand...
Having grown up on the peninsula personally, my country music knowledge and interest is limited at best. I do think Dolly is a classy lady and John Denver is enough country for me. lol
 
TheBigA said:
That looks pretty accurate. "City" is the opposite of "country." What's really changed about SF is the number of young people who've moved to the area for jobs in the tech industry. They've shifted the population a bit from where it was 20 years ago when KSAN got great ratings with country music. There was a point when you had KSAN and KYCY Young Country. That station is now the FM simulcast for KCBS.
Click to expand...
Actually, the station is now Regional Mexican 93.3 La Raza.

I don't get why this topic always comes up, Country will never come back in SF. The closest might be for 103.7 to flip to country so bobby bones can be on SF radio.
 
sfradio said:
Actually, the station is now Regional Mexican 93.3 La Raza.

I don't get why this topic always comes up, Country will never come back in SF. The closest might be for 103.7 to flip to country so bobby bones can be on SF radio.
Click to expand...

Why would 103.7 flip to Country music now? They just added some songs from the 1970's and 1990's to their playlist.
 
MartyG said:
I had always said the Bay Area can support a Country station. It just takes courage fir a radio company to play switch to country formats here. Lets just say if Cumulus sells 104.5 thats a start. There is no need to have KNBR FM and AM...just keep the AM signal (KNBR)
Click to expand...
Supposedly 80% of the KNBR combo listening is to the FM. That is why they added the simulcast:to protect the format.
 
TheBigA said:
That looks pretty accurate. "City" is the opposite of "country." What's really changed about SF is the number of young people who've moved to the area for jobs in the tech industry. They've shifted the population a bit from where it was 20 years ago when KSAN got great ratings with country music. There was a point when you had KSAN and KYCY Young Country. That station is now the FM simulcast for KCBS.
Click to expand...
What has also changed is the combined majority percentage of Asians, Hispanics and Blacks, groups that have limited country usage.
 
I remember growing up in Pacifica, CA

There was KSAN (94.9) & KNEW (910) My Mom used to listen to the AM Side

Country is dead in the Bay Area
 
radio11 said:
Country died when it embraced rock.
Click to expand...

That was in the 1950s & 60s with Johnny Cash and Ernest Tubb. Tubb was the first country star to use electric guitar on the Opry.

Several artists (including Cash & Williams) are in both the rock and country halls of fame.
 
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