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May 2022 Bay Area Radio PPM Ratings
- Thread starter HenryOchs
- Start date
When was the last time KOIT was #1 outside of Xmas?
Dismal ratings at KITS, with its main competitor doubling its share. Curious to see what Audacy will do with this station if it continues to perform this poorly.
The impact of the sale of KRTY and KBAY's flip to country will be seen in next month's book.
😁😁Oooooh Dave-FM............your tanking.............
Audacy has been making some puzzling moves.
Dave FM needs to play more Jack And Diane and Pour Some Sugar On Me. KOIT, The Breeze, and even 80s Plus just aren't playing these songs enough! Steal some audience, Dave! It doesn't hurt to play more Dave Matthews Band and Hootie And The Blowfish, either.😁😁Oooooh Dave-FM............your tanking.............
Not sure if there is a gain, ratings-wise or monetary-wise, for KRBQ shifting to classic hip-hop as 102.1 Jams.
Probably doing better with female listeners as well, which adds to its advertiser appeal. Alt is overwhelmingly male in appeal as currently presented; Lilith Fair isn't walking back through that door anytime soon.
The two main things that stand out is (1) the number of AC/Hot AC stations that are doing well, not just in 12+, but also 25-54.
And (2) the only classic hits/classic rock/ adult hits station in the Top 10 is KOSF. And it's not a player in 25-54.
I don't know for sure, but my sense is that radio usage in this market is lower than typical.
And (2) the only classic hits/classic rock/ adult hits station in the Top 10 is KOSF. And it's not a player in 25-54.
I don't know for sure, but my sense is that radio usage in this market is lower than typical.
Just look at the PUR for any daypart or demo and compare with other markets.
It’s the Bay Area culture.
My sense is it's related to the low usage of radio in the market. Nielsen measures share of usage.
Or maybe prolonged panel issues of the sort that have propelled a classical music station to No. 1 in Charlotte recently? Classical WNCH is a solid fourth here in the NH/VT Upper Valley, but that's likely due to an older population and many wealthy older white males associated with Dartmouth College and a major regional hospital. This is a market in which the top three are NPR news/talk, classic rock and country.
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Nielsen measures or derives share, rating, cume. Not just “share”.
Rating is the percentage of ALL persons using radio. The sum of all station ratings yields Persons Using Radio, or the level of radio usage in a market or subset of the population.
Unfortunately, we call “ratings” what are really share. Programmers look at shares, while ad agencies look at ratings.
For those unfamiliar wit’s the terms, Rating is the percentage of all persons using a station while share is the average percentage of radio users listing in a particular time period.
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I understand all of that. My point is because radio usage is low, a typically smaller format appears to have a large share.
We saw similar things during the pandemic with KING in Seattle.
Nationally, PUR ranges from around 4.5 to the low 5's on persons 12+. The differences all relate to the average commute time in each market.
It's not as much the pandemic as the reduction in usage of home and workplace radios, making the average commute time in each metro survey area the key to PUR.
High ratings or not, KDFC seems to have a more robust following given the high percentage of Asians in the Bay Area.
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