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May 2025 6+

Looks like "Wonderful Wackle" (WAKL/106.7) has picked up a fair amount of former Fish listeners.
My wife (former Fish listener) after the KLove / Air1 take over of 104.7 tried to stay with them but couldn't stand it. She can only tolerate KLove when they are not doing beg- a- thons which she says are now more frequent. She hates to be shamed into giving. A commercial is just that. You endure it unless it interests. A lot of the time she just turns off the radio.
 
KLove and Air1 are pulling a combined 8.1. That’s a sizable audience not listening to commercial radio.
The good thing is that there are 2 fewer broadcast signals splitting market revenue.
 


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