May numbers are here

[Mediafrog+]

May numbers: Houston/Galveston - RadioInsight

Nice rises for The Eagle, The Spot, Majic and Que Buena.

Bit of a slip for 93Q.

Buzz drops to more of a Hum.

El Norte still doing well for a rimshot.

Mix seems to have been Nixed by a number of listeners.

KTSU with a respectable showing.

Perhaps the last full book for Praise, showing a slight rise.

Country Legends holding up with more typical numbers prior to its demise.

 

[jt99]

KKHH with its highest 6+ share in the PPM era (unsure if it had a higher 12+ share in the diary during the KIKK era), yet it's still not close to KODA, which is up a tad. Clearly room for two different stations with different approaches to an '80s centric station, though given the market's demographics (and the fact that it's winning by so much), I think KODA's approach suits Houston better.

Once again, we await to see if this nice gain by KLTN will translate in the sales demos.

KHMX is definitely pretty wobbly, but I assume it's doing just fine with its target audience, though I do think it has potential to be doing better than it is.

 

[davideduardo]

Once again, we await to see if this nice gain by KLTN will translate in the sales demos.

In THE Spanish language sales demo, 18-49, KLTN is #1 Spanish and #4 in the market, up to a 5.9 which is its highest since June 2022.

In Spanish, KQQK is 1.9 share points behind, followed by KLOL 2.4 points behind.

 

[Deleted member 108832]

In Spanish, KQQK is 1.9 share points behind, followed by KLOL 2.4 points behind.

Seems that Mega 101 has been lagging behind the competition for some time now. When the rimshot 107.9 is outperforming you, it may just be time to try a new approach. I would think this will be further exasperated once KROI moves back into the Spanish language realm. Definitely not a good look for a powerful Senior Road facility, but what would Audacy do with 101.1? Go head to head with KLTN in the Regional Mexican lane? Try to peel some numbers off of Cox/Urban One's Eagle, by returning it to a classic rock format? Try their hand at another CHR, which came up short in their last attempt at 95.7? Alt 101, maybe? In quite a pickle, they seem to be, with this particular station.

 

[Mediafrog+]

Seems that Mega 101 has been lagging behind the competition for some time now. When the rimshot 107.9 is outperforming you, it may just be time to try a new approach. I would think this will be further exasperated once KROI moves back into the Spanish language realm. Definitely not a good look for a powerful Senior Road facility, but what would Audacy do with 101.1? Go head to head with KLTN in the Regional Mexican lane?

Too early to speculate, as we don’t yet know what specific format SBS will launch on 92.1. The KLTN signal is a blowtorch over the relevant demographics, so the Senior Road facility is not an advantage for KLOL in such a scenario.

La Raza is particularly vulnerable to damage from a new competing Regional Mexican format, as the 98.5 signal is at a significant disadvantage. I could see Estrella Media then leaving the Houston radio market, with the pieces being sold to various religious broadcasters (those that missed out on KTHT...though “SportsRadio 107.9” might sound nice to Audacy…)

Try to peel some numbers off of Cox/Urban One's Eagle, by returning it to a classic rock format?

No room for two Classic Rock stations in the market, especially for a format that is about to age out of desirable sales demos.

Try their hand at another CHR, which came up short in their last attempt at 95.7?

Only if there is a shocking sale of KRBE to EMF.

Alt 101, maybe? In quite a pickle, they seem to be, with this particular station.

The Buzz seems to have the Alternative genre covered, despite whatever shortcomings its hybrid approach has.

 

[Huff]

KKHH with its highest 6+ share in the PPM era (unsure if it had a higher 12+ share in the diary during the KIKK era)

It is the largest topline share for the station since 1992 (as KIKK-FM).

 

[pjc1961]

Covering Thu. 4/27/2023 thru Wed. 5/24/2023, Top 5+ demo rankings analysis for 25-54, 18-34 + 18-49:

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...

www.allaccess.com

25-54: 1. KODA 2. KKHH 3T. KTBZ 3T. KKBQ 5. KLTN 6. KSBJ
18-34: 1. KODA 2. KTBZ 3. KGLK 4. KLOL 5. KBXX (up from #8) 6T. KILT 6T. KKHH 6T. KQBT
18-49: 1. KODA 2. KKHH 3. KTBZ 4. KLTN (up from #9) 5. KGLK 6T. KKBQ 6T. KRBE

 

[victorres43]

Covering Thu. 4/27/2023 thru Wed. 5/24/2023, Top 5+ demo rankings analysis for 25-54, 18-34 + 18-49:

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...

www.allaccess.com

25-54: 1. KODA 2. KKHH 3T. KTBZ 3T. KKBQ 5. KLTN 6. KSBJ
18-34: 1. KODA 2. KTBZ 3. KGLK 4. KLOL 5. KBXX (up from #8) 6T. KILT 6T. KKHH 6T. KQBT
18-49: 1. KODA 2. KKHH 3. KTBZ 4. KLTN (up from #9) 5. KGLK 6T. KKBQ 6T. KRBE

How is the Buzz still doing well in Houston, considering that alternative rock and hard rock have fallen out of favour in many major cities like NYC, Boston, and Miami? Even in Chicago, Q101 does not have crazy-high ratings, as they are easily dwarfed by AAA station XRT.

Or is Rod Ryan practically carrying the torch for the Buzz?

 

[tb_]

How is the Buzz still doing well in Houston, considering that alternative rock and hard rock have fallen out of favour in many major cities like NYC, Boston, and Miami? Even in Chicago, Q101 does not have crazy-high ratings, as they are easily dwarfed by AAA station XRT.

Or is Rod Ryan practically carrying the torch for the Buzz?

The blue-collar demographic in Houston has a lot to do with it too. I've been on a number of construction sites, warehouses, factory floors where KTBZ or Eagle blared away off of a tool-brand boombox.

 

[stevenNOLA]

How is the Buzz still doing well in Houston, considering that alternative rock and hard rock have fallen out of favour in many major cities like NYC, Boston, and Miami?

As a former Houston resident who now lives in Fort Lauderdale (Miami Market), it's very easy to explain why WSFS has fallen off the deep end--they play tons of newer 'alternative' and very little rock equating to a very obscure music mix. The sad part is there's a gaping hole for 90s-2000s rock in this market as the classic rock station is still very tired playing classic rock and some occasional hair metal *cringe*

I can't speak to NYC or Boston, but I'll take The Buzz over WSFS any day.

 

[victorres43]

The blue-collar demographic in Houston has a lot to do with it too. I've been on a number of construction sites, warehouses, factory floors where KTBZ or Eagle blared away off of a tool-brand boombox.

Do blue-collar types have a great affinity for songs from bands like Dashboard Confessional, Paramore, Thirty Second to Mars, etc? Or even bands like Sublime? They are not the bands I would think of when it comes to attracting people working in the trades.

(And yes, the aforementioned artists are listed within the "recently played" section of the Buzz's website.)

As a former Houston resident who now lives in Fort Lauderdale (Miami Market), it's very easy to explain WSFS has fallen off the deep end--they play tons of newer 'alternative' and very little rock equating to a very obscure music mix. The sad part is there's a gaping hole for 90s-2000s rock in this market as the classic rock station is still very tired playing classic rock and some occasional hair metal *cringe*

I can't speak to NYC or Boston, but I'll take The Buzz over WSFS any day.

I don't know if the failure of Alternative radio is merely a Miami thing, because Alternative in general is not resonating with the general public, though the likes of Nirvana have made their way into the centre of many Classic Rock playlists.

 

[Mediafrog+]

How is the Buzz still doing well in Houston, considering that alternative rock and hard rock have fallen out of favour in many major cities like NYC, Boston, and Miami? Even in Chicago, Q101 does not have crazy-high ratings, as they are easily dwarfed by AAA station XRT.

The Buzz is literally the only option for Rock and Alternative in the market, especially for those listeners who can’t stand the glut of Rhythmic/Rap/Hip-Hop/Reggaeton/Regional Mexican. They’ve got all those listeners to themselves.

 

[tb_]

Do blue-collar types have a great affinity for songs from bands like Dashboard Confessional, Paramore, Thirty Second to Mars, etc? Or even bands like Sublime? They are not the bands I would think of when it comes to attracting people working in the trades.

It's either that or AC, Spanish, Urban, 'Country', or CHR... what's less likely to happen, a tradesman listening to Sublime or Lady Gaga?

 

[victorres43]

The Buzz is literally the only option for Rock and Alternative in the market, especially for those listeners who can’t stand the glut of Rhythmic/Rap/Hip-Hop/Reggaeton/Regional Mexican. They’ve got all those listeners to themselves.

Well, it's not as if NYC and Miami are swimming in an abundance of choices for Rock radio...

And KHMX is still pretty different from WKTU. Also, KODA isn't as rhythmic friendly, even if they played a lot of disco in the mid-00s. KRBE all but avoided rap music in the first years of Cumulus ownership.

 

[stevenNOLA]

I don't know if the failure of Alternative radio is merely a Miami thing, because Alternative in general is not resonating with the general public, though the likes of Nirvana have made their way into the centre of many Classic Rock playlists.

Mediafrog hit the nail on the head for KTBZ, and this isn't unique for Houston. Nearly every major market seems to have this gaping hole, including Miami. I'm 45/W/M and there are very few stations playing "my music" as someone who does not listen to urban/rhythmic (KTBZ does a good job of covering my generation's tastes).

Traditional classic rock is familiar, but too old and frankly burned out for Gen Xers. It's our parent's music and we've heard Sweet Home Alabama for 40 years. *gags*

Ironically, Lafayette LA now has 2 stations dueling it out for 90s-2000s rock with one playing a few currents (KYMK) and the other not (KPCZ, started out as an internet station and moved to simulcast on a terrestrial signal).

 

[davideduardo]

I don't know if the failure of Alternative radio is merely a Miami thing, because Alternative in general is not resonating with the general public, though the likes of Nirvana have made their way into the centre of many Classic Rock playlists.

In the case of Miami, in 18-54 the market is about 60% Hispanic and 22% Black. That leaves about 18% for non-Hispanic whites. And the market has always been very rhythmic, going back to the 70's and Y-100... so the absence of performing Alternative stations is to be expected.

 

[victorres43]

In the case of Miami, in 18-54 the market is about 60% Hispanic and 22% Black. That leaves about 18% for non-Hispanic whites. And the market has always been very rhythmic, going back to the 70's and Y-100... so the absence of performing Alternative stations is to be expected.

...and Alternative isn't setting the world on fire in New England, either. Or else, WBCN and WBRU would still be relevant.

 

[Mediafrog+]

Of interest: Audacy has flipped KLUV in DFW to “98.7 The Spot”. Might be the first of several changes in that market. Check the DFW board.

 

[stan]

Of interest: Audacy has flipped KLUV in DFW to “98.7 The Spot”. Might be the first of several changes in that market. Check the DFW board.

Probably past time for this change to happen and not as jarring as it could have been.

 

[davideduardo]

Probably past time for this change to happen and not as jarring as it could have been.

KLUV is a top 5 biller in the market, and perhaps the #2 or #3 music station in revenue. I suspect they are simply rebranding for the future and, of course, opening a door (after being paid) for EMF to buy a station in Dallas.

The successful rebranding of the classic hits station in Philadelphia is a good example of how a station can avoid being labeled "your parent's radio station".