I said a few weeks back that Star 94 is sounding spot-on once again, and it looks like Atlanta agrees. Nice to see them crack a 4-share 12+ for the first time in quite a while. Obviously I haven't seen the breakdowns, but Cindy & Ray seems to have been the right move. The powers that be at Star have accomplished task one, making Star a ratings force once again. Now, on to task two - knocking Q100 off, which won't be easy thanks largely to Mr. Weiss. Even if Star holds in this range, however, it's a heck of a lot more respectable than their status a year ago today.
Nice growth for The Bull - is that the first time they've ever cracked a 3? Cume-wise, they're close within Kicks' range. Time to put the stake in Viva, those numbers are downright horrible! Peach 105.7, anyone?
With a station like 99X, word of mouth will accomplish much more than it would with a newly-launched format. That signal's not a joke, either. Crystal clear north of the Perimeter...and I started picking 97.9 up on the Barrow side of the Gwinnett/Barrow County border. Cumulus might as well sink a little money into marketing and build a mid 1-lower 2 share station. Or, they could move the format to 100.5. I like the music changes on WNNX, and I think Cumulus will give it a few months to work (or, more likely, fail), but I wouldn't be surprised if the station was toast by year's end. Food for thought - imagine how horrible their ratings would be WITHOUT The Regular Guys. Yikes.
), or classic hits, I already had choices for that. They took out the only slices of music in their old format that weren't represented elsewhere on the dial, and they're no longer a set-it-and-forget-it station for me. Really surprised that Cumulus put on so much alt/AAA at the same time they brought back 99X...unless it's a test to see if 99X would work back on a regular FM signal, albeit not as strong as before.
