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May PPM

No. I was on a long drive the other day and listened to a couple of hours to their afternoon show for the first time. I believe it was Gavin and somebody. There is nothing there. There is no substance. It is not entertaining. If the rest of their line-up is like this, the Fan has no chance.
The hosts seemed afraid to take a stand on any issue and kept posing questions for "listeners" and soliciting calls and they obviously weren't getting calls because in that two hours I listened, they only took 1 or 2 brief calls.

The next day I went back to The Hard Line on KTCK and it was abundantly clear why the Ticket succeeds and The Fan fails. Hosts who have opinions, who are entertaining, who know their stuff and aren't afraid to argue and make their point. The Fan needs to listen and learn from the best.

And, I listened to some of the Rangers post-game last night on The Fan. In 30 minutes they could not generate one phone call. Not one. Horrible.

A good host/show doesn't depend on callers. Bad shows/stations do. And when nobody calls it tells me nobody is listening.

My two cents.
 
What he said.

And here's something to think about:

Go check the April ratings linked at the top of the page. The Ticket is outcumed by probably 25-30 other radio stations. (there's 17 that have more cume, but lower ratings).

Both ESPN and the Fan have more listeners than the Ticket. (342K for KTCK, 450K for ESPN, and 432K for the Fan). I'd say that's a testimony to the power of TSL. The Ticket inspires a devotion amongst their listeners, and an ability to keep those listeners around for an extra segment or 2, that the other stations just can't match.

The Fan has (almost) ONE HUNDRED THOUSAND more listeners. And yet they can't do anything in the ratings.
Looking at today's PPM- Men 25-54, the Ticket is pretty much 1st or 2nd, the Fan averages about 19th. And that's with MEN, their target audience. Or to phrase it another way, there's probably at least 5 'chick' stations thathave more men listening to them than listen to the Fan. KISS, KVIL, i93, Mix, all get men to listen longer than the Fan does.

They have the cume, they just can't put an entertaining product on the air. Despite having CBS's deep pockets, Bigby's supposed expertise, and a 100KW FM signal to overpower the Ticket's puny 5KW piece-of-crap.
 
i never have understood why they didn't drop the 104.1 sig and simulcast the little ticket on 93.3. would have been cheaper to go that route than i93.
 
The Fan (105.3) has one of the best signals in the market. But, as I read once where Gordon McLendon said that "it didn't matter how good the signal was, if there wasn't something on it that people wanted to hear."
 
I think I93 will be a psudo winner. When KISS goes to break, the gals will jump to 93 to hear the KISS songs instead of commerials. The play list is identical.
 
jeffdfw said:
i never have understood why they didn't drop the 104.1 sig and simulcast the little ticket on 93.3. would have been cheaper to go that route than i93.
Click to expand...
I had a long response, and lost it. Damn computer.
Basically, the Ticket (or WBAP now) has to do not only what they used to do, but also enough to replace what the Bone/i93/Memories were billing. Both KTCK and WBAP were in the 20mil a year range. Depending on what Bone or Memories was billing, do an FM simulcast, and they have to make an extra couple of million a year. And when you bill that much, you already have people that don't want to pay the high rates, and other stations that sell against you (look, KLIF/KSKY/KRLD is a cost efficicent way to get the talk audience without paying WBAP's high rates, spend your money with us, not WBAP)
 
metroneck said:
I think I93 will be a psudo winner. When KISS goes to break, the gals will jump to 93 to hear the KISS songs instead of commerials. The play list is identical.
Click to expand...
Again, go check the April ratings linked above. They have a cume much higher than other stations in their ratings area (654K versus 3-400K for other stations in their 1.5 area)
That means they have a fair amount of people listening, they just don't have much TSL. So Yep metro, kids listen to KISS, hear a song they don't like, and pop over to i93 till tehy hear a song they don't like there...

And my daughter listens to i93 a lot, and I've noticed a lot more agency spots on that station. They're getting more billing- see above, stations not willing to pay KISS's high rates, etc. They're probably already doing better than the Bone ever did...
 
It's common knowledge that a lot of Cumulus advertising are really "must runs" that come down from corporate. I would venture a guess that the Ticket and Wolf don't have to run much of this stuff, it gets dumped on 570 and 93.3

I tend to think that the Ticket needs to cume better. Yes I'm a TSL guy when it comes to that station especially in drive times but those numbers still seem low to me (yes I know those are 12+ numbers).
 
little1 said:
I had a long response, and lost it. Damn computer.
Click to expand...

Did you get a message after posting that read, "Error Occurred: You have already submitted this post"? That tends to happen occasionally when I type up a post and it takes over one minute to put it together. This is why I have now gotten in the habit of copying the entire text before hitting "post" when posting here.
 
DToTheJ said:
little1 said:
I had a long response, and lost it. Damn computer.
Click to expand...

Did you get a message after posting that read, "Error Occurred: You have already submitted this post"? That tends to happen occasionally when I type up a post and it takes over one minute to put it together. This is why I have now gotten in the habit of copying the entire text before hitting "post" when posting here.
Click to expand...

Or maybe even put a post together with MS Word or Notepad first then copy/paste onto RI. I've found that helps me with many boards that either log you out quick or say something like 'your session's been lost'....almost like clicking <save> often while doing long computer work so you don't lose it later before you're done. At my last office job, I heard "OH (favorite expletive here)!!!!!" several times when the lights went out or the computers crashed. You know then that somebody lost something important. Sorry, little1, I know it's frustrating.
 
Once again it was a very good month for KTCK-AM (1310) The Ticket. In the men 25-54 demo, The Ticket was No. 2 in the market behind only KLNO-FM (94.1).

KLNO averaged an 8.2 share for the month. The Ticket scored a 7.7 share. As for others in the sports talk universe, ESPN-FM (103.3) ranked 18th with a 2.6 share and KRLD-FM (105.3) The Fan was 22nd at 1.6.
 
Had Cumulus taken a corporate position on the Ticket, they would have ruined it too. They were smart, and let it be what it is. A winner
 
For those of you us that aren't radio employees, yet, devoted listeners, I'm guessing TSL is "time spent listening".
If I were in radio and posted that, I would have spelled it out. ;)
Oh yeah, the Fan sucks.
 
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