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MAY PPM

P

Parttimer

Y108 with a good month jumps to #2 behind DVE.

Kiss is flat but falls to 4th, edged out by Bob.

Really good hockey month for the X, and KDKA falls again, with 104.7 showing their first increase in several months.

LTJ and Star continue to be neck-and-neck, and the Fan was flat, again likely because of the Pens on the X.

These are 6+ numbers, demos will be interesting.
 
Try to comment on a topic I probably know nothing about:

The news here is WDVE is back on top. Why?

The X may be up, but isn't there the feeling they should be doing more?

I really thought the demise of conservative talk radio was greatly exaggerated. There will always be people on both sides of the political spectrum, hence there will always be a market for conservative talk radio and the programming on NPR, neither one of which exactly steers to young demos. Could the demos of WPGB and WDSY indicate the cultural winds are now blowing to the right, much like they were in 2005 when WDSY hit No. 1 for a book, etc.?

Or am I looking too much at a few ratings points in Pittsburgh, and a lot of this has to do just with a random sampling?

You get the feeling if WRRK had a real morning show they'd be No. 1 in town.

Why has KDKA-AM dropped almost two full points in the last two months and why did 3WS lose a full point?
 
Maybe the news isn't that DVE was back on top, but that Bob-FMs one month blip was just that, and not a trend. DVE's numbers have only fluctuated by 0.3 points over that time.

I think as currently constructed, this is as good as the X will do. Don't look at their 6+ number, they're very strong 18-34 and that's all that matters. Between Kiss and the X Clear Channel has a stranglehold on the younger demos here (albeit somewhat by default).

There's also a wild card in the up month for 104.7. They were carrying a bit of Madden's Penguin network show during the playoffs. It's gone now, so we'll see if the slide resumes.

And as far as a morning show making a difference on Bob-FM, I have been told by a couple of programmers that the new philosophy under PPM is that morning shows don't matter on music-intensive formats. You don't have to look any further than 3WS replacing Merkel with a voice-tracked Johnny Hartwell. In-office listening matters more now than AM drive does, so the sooner a station gets into its music format the better.
 
We can talk about how the DVE morning show might not be as cutting edge as it once was, but come on, you know that's a huge reason WDVE has the control they do.
 
I don't disagree in DVE's case.... But for formats like Classic Hits, Mix and Variety formats like Bob, the only thing they care about are the at-work hours.

It's mostly an excuse to stop spending money on morning shows.
 
A syndicated morning show that's good enough to get ratings might cost them even more, and frankly that whole genre has sort of faded away. John Boy and Billy might be the most widely syndicated morning show out there at this point (although I think CC or Cumulus just launched a country show that is getting a lot of clearances).

All they want to do is get that in-office listener as soon as they walk in the door at work.
 
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