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May PPM's

Miguelito

Miguelito

WMMR recovers, WMGK is all the way up to 7.0 now, WDAS inexplicably drops to the lowest number I can remember for them, Big is medium, WPPZ registers 2.5 (which is the highest in recent memory for them). That's all. LOL





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KYW and WHYY both doing well on the news side of things. WOGL looking good (that jump came before the BIG reimage though.)

Has Rumba plateaued already? WEMG and WHAT haven't seemed to lose any audience since Rumba's launch. (Yes it's still way too early, I know).

WRNB continues to sit on life support.

Nothing else that has really made me say "oh wow"
 
Bad move on the part of 106.1, as some of us speculated, to no avail they should of flipped to a fresh sounding cross between Active and Classic Rock and took some of that sweet pie from MMR/MGK. I hear 104.1 and 98.5 all over, but never 106.1, plus 99.9 and 105.7 also. These ratings are true, they are real and they will continue to fall.
 
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And right on time comes the “it should have been rock” nonsense. But you don’t “hear” 106. Sure, that’s the measure of success. Failing as always to grasp the reality of how business works.
 
You go after the top signals and formats, nothing to do with Rock, just so happens in this market Rock is King, in NYC its Urban. If the top dogs played Yiddish folk music I would say go after them, no brain er...
 
Can we not? Please? It’s been explained here over and over and over. iHeart isn’t expecting, nor will they get and nor do they need, big numbers—let alone 6+ numbers, for crying out loud—to make money with the format. It’s an entirely different strategy. To call the format a failure based on the ratings (after one book, no less) is to ignore reality. Of course, for some, ignoring reality is a feature and not a bug.
 
Knowing that these 12+ numbers aren’t very important, KYW and WIP’s numbers and ranking are higher if you add in their separate streaming numbers.
 
Larry said:
Knowing that these 12+ numbers aren’t very important, KYW and WIP’s numbers and ranking are higher if you add in their separate streaming numbers.
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But for advertisers, that is irrelevant as the streams are listed separately because they do not duplicate the commercial content on the stream.
 
wibgradio99 said:
With 5 urban leaning and 4 Spanish and NO Active/New Rock signals, I would say my statement stands.
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New York is only 43% non-Hispanic white. So that mix of stations is quite proportional to the population.
 
Why don't WRNB and WPPZ swap formats? Then more people farther into the suburbs can enjoy the obviously much more popular format. Option #2) Forget about trying to compete with WDAS and WUSL and try something totally different on 100.3. But what?
 
CassChopper96 said:
I think AC does very well in High Hispanic areas. Miami has WFEZ and WLYF which are two of the higher rated stations in the market
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And both stations include a proportionate number of Hispanics in their music tests.
 
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