• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

May PPM's

Miguelito

Miguelito

  • WMGK retakes pole position, returning exactly to the 8.5 it had two months prior
  • WIP continues to rise (5.5 – 6.7 – 7.4)
  • BEN-FM recovers slightly from that lowly 2.9 last month
  • Q102 finally gets out of the 1’s by clawing its way to 2.5 (exactly tying WTDY)
Other than those items, every other station is pretty much stable. I’m not really seeing anything else of particular interest..

https://ratings.****************/content/arb007
 
Miguelito said:
  • WMGK retakes pole position, returning exactly to the 8.5 it had two months prior
  • WIP continues to rise (5.5 – 6.7 – 7.4)
  • BEN-FM recovers slightly from that lowly 2.9 last month
  • Q102 finally gets out of the 1’s by clawing its way to 2.5 (exactly tying WTDY)
Other than those items, every other station is pretty much stable. I’m not really seeing anything else of particular interest..

https://ratings.****************/content/arb007
Click to expand...

WHYY seems like it's wilting away little by little. During the pandemic, they reached record shares for the station. I'm surprised with the election coming up, they haven't seen a spike in listenership.

Also, WIP's stream pulling better shares than quite a few full-market FMs is impressive.
 
atthestars said:
WHYY seems like it's wilting away little by little. During the pandemic, they reached record shares for the station. I'm surprised with the election coming up, they haven't seen a spike in listenership.
Click to expand...
WHYY might be impacted more than most other stations by workers being urged (forced?) to return to their offices as WHYY is much easier to listen to when working from home than in an office environment around others.
 
atthestars said:
WHYY seems like it's wilting away little by little. During the pandemic, they reached record shares for the station. I'm surprised with the election coming up, they haven't seen a spike in listenership.
Click to expand...

My take on that is that real-time public radio listening is being affected by people listening to selected bits from those shows that are now available on the internet. So people are still listening, but in a different way, one that isn't measured by Nielsen.

B-101 is the only station in Philly cuming over 1 million. No one comes close.
 
atthestars said:
Still the #1 Spanish station in the market, targeting a very specific advertising demographic.
Click to expand...
Like sports, most Hispanic budgets are not measured against other stations but against the market population. iHeart has the only full signal and national sales department and they can do very well with this..
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom