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May PPM's

Miguelito

Miguelito

WMGK continues rising (8.8 - 9.0 - 9.2), while WMMR (still in 2nd place) drops lower than I remember seeing them lately. I suppose there will have to be some discussion of WOGL's losses (3.7 - 4.1 - 3.3), though it should not be ignored that they're 4th in cume.

radioinsight.com

Philadelphia

Nielsen Audio PPM Monthly Ratings Philadelphia (Market #9) Population: 4,774,100 Black: 971,900 – Hispanic: 499,800 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
radioinsight.com radioinsight.com
 
For WMGK, it's actually a bit disheartening that they keep rising after their last round of cuts where they got rid of Andre Gardner in late 2024 and Eric Johnson to start 2025.

With WMMR, I'm probably an outlier, but I always get a bit annoyed and tuning out a bit more during the lead-up to their MMR-BQ concert when they up the spins for bands who are playing. Definitely changes the mix a bit for those weeks, especially since the bands generally aren't what I'd consider core artists for the station. Would be interesting if there's actually an annual dip right around their show.
 
andygradel said:
For WMGK, it's actually a bit disheartening that they keep rising after their last round of cuts where they got rid of Andre Gardner in late 2024 and Eric Johnson to start 2025.
Click to expand...
Share is an odd thing tho. Could be instructive to compare cume from then vs. now.
 
andygradel said:
For WMGK, it's actually a bit disheartening that they keep rising after their last round of cuts where they got rid of Andre Gardner in late 2024 and Eric Johnson to start 2025.
Click to expand...
Economic realities are hard. They ad pie has been sliced more and more ways and hit hard with pullbacks. Good people lose jobs in every sector in every industry. Doing worse isn’t going to bring those people back, and there’s no good reason to wish further adversity on the people who remain and would be next to be cut. Not just on-air types who seem to get the most attention, but plenty of other people are laboring to do the best they can in their jobs to hold on to their paychecks and feed their families, too. If their efforts are resonating and keeping the remaining ship afloat so to speak, what does wishing ill upon the business achieve?
 
Biggest share gainers: K-Love and TDY +0.4, RNB +0.3. Total shares for all listed stations 91.2, down from 92.6 last month--which I presume means that 1.4 shares sneaked off to non-subscribers. Otherwise, not really much to write home about.
 
Miguelito said:
WMGK continues rising (8.8 - 9.0 - 9.2), while WMMR (still in 2nd place) drops lower than I remember seeing them lately. I suppose there will have to be some discussion of WOGL's losses (3.7 - 4.1 - 3.3), though it should not be ignored that they're 4th in cume.
Click to expand...
A 0.8 range is somewhat extreme, but within the margin of error of the PPM service. This is why ad buyers use multi-month averages, not the latest monthly to decide on buys and rates.
 
deepstblu said:
Biggest share gainers: K-Love and TDY +0.4, RNB +0.3. Total shares for all listed stations 91.2, down from 92.6 last month--which I presume means that 1.4 shares sneaked off to non-subscribers. Otherwise, not really much to write home about.
Click to expand...
All those moves are within the margin of error.

What I like about the Radio Insight ratings tables is that they include more months than any other one. This way you can see if stations are just "normally" wobbling, or if there is a market trend in either direction.
 
Miguelito said:
WMGK continues rising (8.8 - 9.0 - 9.2), while WMMR (still in 2nd place) drops lower than I remember seeing them lately. I suppose there will have to be some discussion of WOGL's losses (3.7 - 4.1 - 3.3), though it should not be ignored that they're 4th in cume.

radioinsight.com

Philadelphia

Nielsen Audio PPM Monthly Ratings Philadelphia (Market #9) Population: 4,774,100 Black: 971,900 – Hispanic: 499,800 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
radioinsight.com radioinsight.com
Click to expand...
Being fourth in cume and taking the dive in share they did tells you a lot of people checked out the new mix....and obviously didn't like it and went elsewhere.
 
AbrahamJSimpson said:
Economic realities are hard. They ad pie has been sliced more and more ways and hit hard with pullbacks. Good people lose jobs in every sector in every industry. Doing worse isn’t going to bring those people back, and there’s no good reason to wish further adversity on the people who remain and would be next to be cut. Not just on-air types who seem to get the most attention, but plenty of other people are laboring to do the best they can in their jobs to hold on to their paychecks and feed their families, too. If their efforts are resonating and keeping the remaining ship afloat so to speak, what does wishing ill upon the business achieve?
Click to expand...
Let's not make excuses for these big companies who are run by Bain Capital etc. Not radio people. Don't understand the role that talent plays in radio and radio advertising.
 
Seltzer said:
Let's not make excuses for these big companies who are run by Bain Capital etc. Not radio people. Don't understand the role that talent plays in radio and radio advertising.
Click to expand...

You want a company run by "radio people?" How about Audacy and Cumulus. Both second generation radio owners. Same with Urban One.

iHeart's Bob Pittman has been in radio since the 1960s.

Bain Capital doesn't own any radio anymore. They got their behinds kicked. Investment companies don't buy broadcasting. It's a bad investment.
 
I def think we have to give it more than 1 month. “The mighty “ MMR might now be the mighty MGK.
Does anybody have the all important breakdowns as the 6+ do not mean as much.
 


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