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May ratings are here
- Thread starter Mediafrog+
- Start date
I really doubt the deal was done on a simple
handshake. KTWL reminds me of Merrill Lynch brokers that sold "junk" stocks to investors. More kudos must go to Mr. Roy Henderson he sold a station "junk" that would never make to Houston with terrible coverage and possibly breaking even or making no money. KTWL and K287BQ obliterating each other is simply not possible to run a business efficiently.
Remember "the good pastor" Hector Guevara is being sued by his former wife who claims the “good Pastor” ripped her off in a bad divorce deal. I'm NOT a Spanish Radio expert that can actually shape and nature any Spanish format but after speaking to friends in the Spanish Radio industry they all believe the K287BQ 105.3 fm is a good niche format that will continue on a good organic growth without huge marketing. "La Power 105.3 fm" despite being a small Transalator and outspent by tens of millions of dollars by KLOL Mega 101 and Univision Radio they will managed to be competitive.
handshake. KTWL reminds me of Merrill Lynch brokers that sold "junk" stocks to investors. More kudos must go to Mr. Roy Henderson he sold a station "junk" that would never make to Houston with terrible coverage and possibly breaking even or making no money. KTWL and K287BQ obliterating each other is simply not possible to run a business efficiently.
Remember "the good pastor" Hector Guevara is being sued by his former wife who claims the “good Pastor” ripped her off in a bad divorce deal. I'm NOT a Spanish Radio expert that can actually shape and nature any Spanish format but after speaking to friends in the Spanish Radio industry they all believe the K287BQ 105.3 fm is a good niche format that will continue on a good organic growth without huge marketing. "La Power 105.3 fm" despite being a small Transalator and outspent by tens of millions of dollars by KLOL Mega 101 and Univision Radio they will managed to be competitive.
you know who they’re competitive with in the ratings? KROI, KFNC and the KGLK stream. They aren’t even close to Mega’s ratings. At all.
I think a small deposit was secured.
KTWL is probably worth more today than it was a decade ago on the count that it can force K287BQ off the air. KTWL did it once already.
I honestly feel bad for their parishioners.
I've heard the opposite. I've been told that the music blend doesn't make sense. They're trying to target the non Mexican-American Hispanic audience with a mixed playlist. It's like a variety station for Guatemalans, Hondurans, Venezuelans, Colombians, Cubans, Puerto Ricans, Argentinians, Costa Ricans, etc.
If the ratings for "KTWL" are actually for K287BQ, then the format isn't attracting enough listeners to call it "successful". On the other hand, all they have to worry about is getting Carribean, Central and South American business owners (which we have a lot of in Houston) to buy in. If they can do this, then ratings be damned. Sell, sell, sell.
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Not a bad spot to be for a station that covers a population of 200 thousands people.
There's definitely more than 200k living and working inside the loop. For sure over half a million alone live ITL. Add those who commute into town and we're probably looking anywhere from 600k to 700k.
Let's also not forget that this little translator somehow, miraculously, outkicks their coverage. The station has a good signal inside the Beltway. If you ask me, the translator performs almost identically to how KPTY used to perform when it was based atop the Wells Fargo Plaza. Maybe slightly worse.
I'm just quoting information David Eduardo has provided us in the last few days.
City of Houston Website
And this was from 11 years ago. Since then, construction of condos, apartments, and townhomes has really taken off. I also don't think those numbers include Bellaire and Wear University Place.
Then complain to the website that listed it that way; Nielsen does not release format descriptors or station names in the public share rankers.
And the music taste among those groups only coincides on old (70's to 90's) pop and on current reggaetĂłn and rhythmic.
Puerto Ricans like essentially nothing that Central Americans would like. Most Argentinians would not like anything that norther South Americans, Caribeños and Central Americans would like. And so on.
The issue is that a business owner from any one of those nations will see that the station is an "arroz con culo que no lo entiende nadie". Trying to play a merengue and a salsa and a cumbia all together is going to annoy nearly everyone within the first 15 minutes.
And how many Spanish dominant Hispanics live in this area? What percentage are they of the 7.333 million population in the market today?
How many can hear that weak signal inside a building or house? Over 50% of radio listening is not in the car.
Nielsen releases data by call letters. Separate translators and simulcasts are separately encoded. So the KTWL listing is for listening to the "real" KTWL. If the owner of KTWL requested single line reporting for a translator, it must come from the primary station which is, in this case, KTWL.
KTWL is in Waller County and that is part of the Houston MSA. Getting a 0.1 for a suburban station is not unusual.
KTWL is licensed within the Houston radio metro. It thus "makes it to Houston" as it is inside the Houston radio market. Sure, it does not cover it all; you can say that about more than 2/3 of the 114 AM, FM and translators licensed inside the market.
I don't have that data. But I think it is safe to assume that there is a higher concentration of Spanish dominant Hispanics in the area K287BQ covers vs. Spring, The Woodlands, Sugarland, Clear Lake and other suburbs.
But on the other hand, that population is likely decreasing each year as gentrification continues to reach more Hispanic neighborhoods.
The signal is fine indoors inside the loop. I have no problem getting it on an antenna-less alarm clock radio in the heights. (Remember, it allegedly runs at "99 watts").
Either way, over half a million people is nothing to scoff at, no matter the demographics.
I highly doubt Roy Henderson is encoding or even subscribing. It would be a first.
But who knows? The translator spent a lot of time without a parent station. My guess is that K287BQ started subscribing without a parent station and KTWL was the default call letters used (on the count of the pending sale).
I just have a hard time believing Roy would encode his station, much less subscribe.
But KTWL and the translator aren’t even broadcasting the same thing as they are totally unrelated, so there’s that.
Whatever the case, if Nielsen lists KTWL, then the encoding on the signal will identify KTWL. The transfer of ownership has not been completed, and the only people who can tell Nielsen about their operation are the owners of KTWL.
The other operation, in Houston, would appear in Nielsen under the HD-2 (or HD-3 or whichever it is) of the station that is originating for the translator. As such, it is the licensee of the FM that is leasing the HD channel who would inform Nielsen.
The official Nielsen data releases list the format as it is listed on the official Station Information Profile. The "Spanish Contemporary" designation for KTWL was selected by whoever replied to the information form sent to the station by Nielsen.
The station may choose whatever official format designation it so desires (which is why many Contemporary Christian stations may select "Adult Contemporary", etc.)
While the real KTWL may still be "Texas Mix", whoever is representing it is listing it with the "Power" name and Spanish Contemporary as its format. Whether that is an innocent mistake or intentional obfuscation is up for debate.
The station may choose whatever official format designation it so desires (which is why many Contemporary Christian stations may select "Adult Contemporary", etc.)
While the real KTWL may still be "Texas Mix", whoever is representing it is listing it with the "Power" name and Spanish Contemporary as its format. Whether that is an innocent mistake or intentional obfuscation is up for debate.
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