• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

May Ratings

A

aindik

Posted here as usual:
http://www.radio-info.com/content/arbitron.php

Interesting developments:
WRDW beats Q102.
WMMR down 5.4-5.0
WIP down 3.7-2.8

WRDW has a 4 share with 1,153,700 cume, but KYW has a 6.3 share with 1,123,400 cume

That must mean KYW beats up WRDW in TSL, which is the opposite of what I'd expect (music stations with higher TSL than all-news).

Average weekly cume for all stations combined continues to go up every month. 95.2% of the total 6+ population listens to some terrestrial radio station that makes the Philly ratings at some time during the week. I wonder if this has a self-selection bias problem (IOW, who would agree to wear a PPM that never listens to the radio?).
 
aindik said:
Interesting developments:
WIP down 3.7-2.8
Click to expand...

Even more interesting is the fact that WPHT - the Phillies flagship - actually lost about 70,000 in cume! And last I checked, May is in the middle of the baseball season, and the Phillies are doing quite well. So I have no idea how this can be explained...

And check out My 106.1 cracking seven digits! If this female-skewing station is billing as well as I would think they are, then this news is just gravy for Clear Channel.
 
DToTheJ said:
Even more interesting is the fact that WPHT - the Phillies flagship - actually lost about 70,000 in cume! And last I checked, May is in the middle of the baseball season, and the Phillies are doing quite well. So I have no idea how this can be explained...

And check out My 106.1 cracking seven digits! If this female-skewing station is billing as well as I would think they are, then this news is just gravy for Clear Channel.
Click to expand...

More people actually going out to the park rather than listening on the radio? The Phillies are on track to break some of their attendance records, but I don't know how much that might impact listenership....
 
As far as a Phillies cume bump is concerned, April and May are apples to apples for PHT. I think the democratic primary is the reason PHT's cume was higher in April. PA was the epicenter of the political universe from late March through April 22nd.
 
Good point. And imagine how much another real talk station could have taken away from 'PHT's bump - 'NTP didn't compete worth a lick...
 
aindik said:
WRDW beats Q102.
Click to expand...

CHR (in whatever form) is alive and well in Philadelphia. In fact, Q102 playing their currents 160 times a week is paying off.

WMMR down 5.4-5.0
Click to expand...

But they've gained 100,000 listeners since March. Many people sampling some of their 40th anniversary stuff? Good book for all four rock stations.

WIP down 3.7-2.8
Click to expand...

As was WPEN and WFAN. I guess Phillies talk and Flyers playoffs weren't enough.

WHAT broke the 50,000 cume mark, which I guess is OK for a 1kw AM (until you see that WZXL from Wildwood scored half that mark from 60 miles away). lol
 
DToTheJ said:
Good point. And imagine how much another real talk station could have taken away from 'PHT's bump - 'NTP didn't compete worth a lick...
Click to expand...

CBS oughta take that nice, clean signal off their hands. It's really a shame that Salem can't get anything really compelling on that stick. The last thing was-what-Ingraham? and she's sidelined. Dennis Miller? I find him OK, but who listens to him?

What would be a compelling talk lineup in Philly-besides the tried and true stuff that makes PHT the turnkey that it is?
 
murcuryvapor said:
DToTheJ said:
Good point. And imagine how much another real talk station could have taken away from 'PHT's bump - 'NTP didn't compete worth a lick...
Click to expand...

CBS oughta take that nice, clean signal off their hands. It's really a shame that Salem can't get anything really compelling on that stick. The last thing was-what-Ingraham? and she's sidelined. Dennis Miller? I find him OK, but who listens to him?

What would be a compelling talk lineup in Philly-besides the tried and true stuff that makes PHT the turnkey that it is?
Click to expand...

There are basically four formats that have the potential to make money on AM. News, talk, sports, and old music. CBS already owns stations with all four formats in Philadelphia. What are they going to do with 990?

Clear Channel buying 990 and sticking all the Premiere shows on it when their contracts with WPHT expire would be interesting. Glenn Beck, Rush Limbaugh and now Sean Hannity all syndicated by Premiere.
 
Regarding WPHT and the Phillies. With every game on TV, how much of a bump is 1210 going to get? More fans are going to the park to see the winning team and they can watch on TV at home. In July and August, radio may benefit if people are on the road more, but right now I doubt that's happening.
 
aindik said:
95.2% of the total 6+ population listens to some terrestrial radio station that makes the Philly ratings at some time during the week.
Click to expand...

Yet there are some big goose-eggs to talk about.

WWJZ, with the best daytime AM signal in the area (50kw at 640AM), continues to have no audience, even starting with the 6 year olds. Must be a nice tax write-off for Disney.

The four brokered stations in the area (WVLT/Vineland, WNJC/Vineland, WNWR/Phila, and WFYL/King of Prussia) have a combined zero listeners.

Does WKDN encode for the people meter?
 
WNWR doesn't subscribe to Arbitron and doesn't really care, since its format is brokered and primarily ethnic. Plus, it's serving communities that otherwise would be ignored.
 
Nick said:
How easy would it be to get a kid to wear a PPM all day, and listen to an AM station?
Click to expand...

Don't they weight the results based on the percentage of each age group that wears the thing as compared to the percentage in the population? One would think that the kids wearing the PPMs would be the most likely to listen to the radio.
 
So, you’re saying that a kid with an I-Pod, and a cell phone, and perhaps a laptop, is going to carry a fourth electronic device to monitor a medium that he/she doesn’t even listen too? And all this to get 42 minutes of music every hour? Have you measured the attention span of a tween, or teenager lately? Here is something else to ponder, do you know anyone that will sit through a six and a half minute stop set, preceded by incessant rambling and contest that nobody they know, wins. If ratings weren’t estimates, actual listening patterns may show dramatically far different results, reflecting today's attention span.
 
ccuphl said:
The four brokered stations in the area (WVLT/Vineland, WNJC/Vineland, WNWR/Phila, and WFYL/King of Prussia) have a combined zero listeners.
Click to expand...



Man that always makes me laugh... ::)

I mean, whats the point? seriously. what is the point.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom