I know this is a radio board, but I think it's important to look at how successful WBNS-AM/FM's sister station WBNS-TV's news coverage was in the last TV book. I made a similar post back in March.
The numbers in parenthesis are the ratings compared to those from last sweeps period and last year
(vs. February 2011/vs. May 2010)
Local News
4:30 AM
WBNS 2.1 rating/10 share (-.2/NA)
WCMH 1.3/6 (-.4/NA)
5 AM
WBNS 4.2/18 (-.1/+.9)
WCMH 2.6 (-.2/+.2)
WSYX 1.6 (-.2/+.5)
6 AM
WBNS 6.4/21 (+.1/+.7)
WCMH 5.6 (+.1/NA)
WSYX 2.8 (+.1/+.5)
12 PM
WBNS 8.0/23 (-.7/-.1)
WSYX 4.4 (-.1/+.8)
WCMH 1.5 (-.3/+.3)
5 PM
WBNS 9.6/20 (-.3/+1.7)
WCMH 4.7 (-.5/same)
WSYX 4.2 (+.6/-.4)
6 PM
WBNS 9.5/19 (-.9/+1.4)
WCMH 6.3 (-.9/+.2)
WSYX 4.1 (-.7/+.1)
11 PM
WBNS 9.8/18 (-.3/-.1)
WCMH 6.9 (-.2/-.1)
WSYX 4.9 (+1.0/+.1)
Other Programming
9-10 AM
Live with Regis & Kelly 4.0/12 (-.5/-.1)
10-11 AM
Let's Make a Deal 3.8/12 (-.5/-.2)
11 AM-12 PM
The Price is Right 5.7/17 (-.9/-.1)
2-3 PM
The Talk 3.5/10 (+.3/NA)
3-4 PM
Dr. Phil 4.3/11 (-.2/-1.0)
4-5 PM
Oprah Winfrey Show 8.2/19 (+.8/+2.3)
7-7:30 PM
Jeopardy! 9.1/17 (-1.6/same)
7:30-8 PM
Wheel of Fortune 6.9/12 (-.2/+1.4)
8-11 PM
CBS Primetime 10.1/15 (NA/-.9)
11:35 PM
The Late Show with David Letterman 4.4/11 (-.1/same)
The Tonight Show with Jay Leno 3.8 (+.1/+.2)
Those numbers are courtesy of:
http://www.10tv.com/live/content/st...tory-columbus-wbns-tv-may-sweeps.html?sid=102
The more important numbers are the change compared to this time last year. Since more people watch TV in February than in May, the comparison to February's numbers aren't as important.
There were massive gains with 10TV's 5 & 6 PM newscasts thanks to Oprah.
The Oprah finale rated higher in Columbus than any other market in the U.S. drawing a 17.8 rating (compared to the national average of 13.3).
http://www.dispatch.com/live/conten...channel-10-rules-with-oprah-news.html?sid=101
WBNS' 5 AM & 6 AM newscasts posted very significant gains compared to lest year.
The numbers in parenthesis are the ratings compared to those from last sweeps period and last year
(vs. February 2011/vs. May 2010)
Local News
4:30 AM
WBNS 2.1 rating/10 share (-.2/NA)
WCMH 1.3/6 (-.4/NA)
5 AM
WBNS 4.2/18 (-.1/+.9)
WCMH 2.6 (-.2/+.2)
WSYX 1.6 (-.2/+.5)
6 AM
WBNS 6.4/21 (+.1/+.7)
WCMH 5.6 (+.1/NA)
WSYX 2.8 (+.1/+.5)
12 PM
WBNS 8.0/23 (-.7/-.1)
WSYX 4.4 (-.1/+.8)
WCMH 1.5 (-.3/+.3)
5 PM
WBNS 9.6/20 (-.3/+1.7)
WCMH 4.7 (-.5/same)
WSYX 4.2 (+.6/-.4)
6 PM
WBNS 9.5/19 (-.9/+1.4)
WCMH 6.3 (-.9/+.2)
WSYX 4.1 (-.7/+.1)
11 PM
WBNS 9.8/18 (-.3/-.1)
WCMH 6.9 (-.2/-.1)
WSYX 4.9 (+1.0/+.1)
Other Programming
9-10 AM
Live with Regis & Kelly 4.0/12 (-.5/-.1)
10-11 AM
Let's Make a Deal 3.8/12 (-.5/-.2)
11 AM-12 PM
The Price is Right 5.7/17 (-.9/-.1)
2-3 PM
The Talk 3.5/10 (+.3/NA)
3-4 PM
Dr. Phil 4.3/11 (-.2/-1.0)
4-5 PM
Oprah Winfrey Show 8.2/19 (+.8/+2.3)
7-7:30 PM
Jeopardy! 9.1/17 (-1.6/same)
7:30-8 PM
Wheel of Fortune 6.9/12 (-.2/+1.4)
8-11 PM
CBS Primetime 10.1/15 (NA/-.9)
11:35 PM
The Late Show with David Letterman 4.4/11 (-.1/same)
The Tonight Show with Jay Leno 3.8 (+.1/+.2)
Those numbers are courtesy of:
http://www.10tv.com/live/content/st...tory-columbus-wbns-tv-may-sweeps.html?sid=102
The more important numbers are the change compared to this time last year. Since more people watch TV in February than in May, the comparison to February's numbers aren't as important.
There were massive gains with 10TV's 5 & 6 PM newscasts thanks to Oprah.
The Oprah finale rated higher in Columbus than any other market in the U.S. drawing a 17.8 rating (compared to the national average of 13.3).
http://www.dispatch.com/live/conten...channel-10-rules-with-oprah-news.html?sid=101
WBNS' 5 AM & 6 AM newscasts posted very significant gains compared to lest year.