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transetic
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To La Ranchera. Another LBI station.
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rbrucecarter5
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Transetic said:
Yawn ------
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Board Editor 3
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MOVED: Re: Maybe a flip at Casa 106.7???
Some posts have been moved to Take It Outside.
[iurl]http://boards.radio-info.com/smf/index.php?topic=120820.0[/iurl]
Some posts have been moved to Take It Outside.
[iurl]http://boards.radio-info.com/smf/index.php?topic=120820.0[/iurl]
Been a long time coming,but it looks like Casa 106.7 will become Ranchera 106.7 in early March. Liberman will finally get what he wants,all spanish formats on all his Dallas stations. Then in 6 months he will flip it again.
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charles123
Guest
dj_pissant said:
We have a La Ranchera format already, it's on 1540AM. No need for another one.
charles123 said:
It's AM. Hispanics as a group listen to less AM than any other group in the US.
DavidEduardo said:
Really, I always thought it was the other way around. For example, I recall a PD that worked in San Antonio in
the mid seventies say that San Antonio radio listeners were slower in adopting to listening to the radio on the FM
band and that San Antonio was primary a AM radio town back then. I heard this PD being interview on KFJZ-AM radio back back in 1977. I think the point was DFW was a primary an FM market were as San Antonio was not.
San Antonio was about 50% Hispanics back then.
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transetic
Guest
i guess i worded this wrong. yes, there is a la ranchera here, its supposed to swith to the casa frequency.
EPSN deportes is moving to the Ranchera freq. and Casa is going to flip to La Ranchera 106.7 at least that what is being leaked out from there. I believe Espn deportes is going to either buy or lease the old ranchera freq. the deal has been in the works for a while. That's what is coming out of Espn deportes people.
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allaboutradio
Guest
is this a for sure thing??
gabigley1 said:
In the US, high-value FMs were seldom used for Spanish language formats baack when lots of advertisers shunned or ignored the whole Hispanic market. So about all that was available was AM, and not many of them. In fact, in many markets the first Spanish stations were those AMs that could not compete in English and thus sought out a less competitive format area.
For US Hispanics go move to FM, there had to be FMs to listen to with good programming. That did not come until relatively recently. For example, until 1992, LA had two really bad pop/AC/tropical FMs, KLVE and KSKQ FM. Poorly programmed is an understatement... but for some reason, owners thought a Spanish FM only would be listened to if it was somehow "international" and upscale. In August of '92, KSKQ FM became KLAX and started a regional Mexican format that would be #1 in its first full book. The regional Mexican AMs died in 90 days.
If you look at Puerto Rico at the tail end of the 60's, where there have always been plenty of stations (125 in the market) the FM band had over half the audience (in fact one single FM station had 33% of the audience) and by the mid-80's the FM share was over 70.
It's all about having a variety of formats on good signals.
Wow, just checked and Casa is still around. i wonder how much longer?The rumors are still going strong that they will flip very soon.
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