maximumradio said:
There are several LP Channel 6 radio operations around the country. I am not going to belabor the issue of the viability of Dance as a format except to restate what I have previously posted through the years: A great format that could have been mass appeal and could still work well in certain markets with station operators who give the fornat 100% in sales and promotion as well as in audio quality and programming including air staff. Sure the Orlando and Miami markets could use and support a Dance format but if the format ended up on an AM half of the potential audience would complain about the audio limits and the major groups are fearful of the format. Anyway- I digress - I set out to remind Mr. Santiago that Pulse is not going to be there forever- The LPTV/Class A TV stations are not required to go digital on 17 Feb 09 but at some point not that far away there will-according to my FCC counsel-be a cut off date under which all LPTV/Class A TV stations will have to go digital and when that happens Pulse 87.7 will be gone as far as being a defacto radio station since the transmission system used is not IBOC and there is no radio receiver at this time capable of receiving digital television audio.
I'm aware of this. I work in TV.
Perhaps by then, if Pulse has to "shut off" in the not too distant future, another broadcaster could see the viability of the format and bring it on. Too bad HD was pretty dead in the water so to speak since that would have solved the AM audio issues right there.
But one thing that has been scratching my head with what you've noted....what major group would fear the format?
Perhaps I'm going to answer my own question here but I do realize that there is still a "disco sucks" mentality when it comes to dance and a lot of radio corporate heads feel that way. And even though things have progressed, well until Proposition 8 in California anyway, there is still a sense of "homophobe" in the media figuring that dance music mainly targets a gay crowd...and maybe that's the real (or underlying) fear out of corporate. I dunno. But I do know that there are a lot of "straights" (myself included) that love dance...and THANK GOD for the gay community for really showing their support, love and innovations throughout the years!
I know I kinda "went there" with talking about dance music and Pulse 87 (hey, that's what I follow!

) and I've answered the post before this. Once again, I haven't heard of any other terrestrial station (in whatever format) in this country that has created excitement in their markets and brought people BACK to the medium with something new, innovative, outside-the-box, and refreshing. And to that, Orlando deserves another station like 95.3 Party, as well as Miami and you can definitely add Tampa to this.
And what the heck, if a programmer can do something innovative with any given genre of music and try it out in their given markets, it could pay off somehow by getting people back!