I got to listen to Mr. McConnell's show a few times this week. So far....eh, hasn't done much for me. He doesn't seem to engage me too much. I've listened to entire shows too, not just 10 minutes at a time. If he's a great local host, then that's good, but if the guy's really got talent he'll be able to adapt nationally without becoming a bore. It's possible. I listen to some.
Another thing I noticed is that WLW on XM is uncensored, so anything that gets dumped out of, the XM audience gets to hear.
titoisradio said:
On an offtopic note when i listen to WSIX/Nashville on XM they avoid XM listeners like the plague, which is beyond stupid.
Maybe they have no listeners. With all the commercial free country choices on XM, who would want to listen to one with commercials? Plus, I wouldn't imagine this Clear Channel deal will last for a long time, with all the divesting they've been doing, so maybe it's not worth the station's energy.
titoisradio said:
I would say that WLW has embraced the XM audience and though topics are local they do not hide the fact they are on XM, whereas the WSIX "programming geniuses" took the opposite approach. Of course corporate only cares about the bottom line, they'd run test patterns on FM if they thought they could throw local and national buys on them. But from a discussion here if your station is on a national platform, whether it be internet or satellite you should acknowledge that. Another interesting question is if I am listening to 700WLW on XM in Cincinnati and had a book would my listening count towards WLW's ratings?
One thing I want to point out, Clear Channel runs a LOT of WLW promos on their XM channels. I might just try recording some of them. It used to be an insane amount, but they've trimmed way down. They even have WLW produce news for channels 165 and 152, which are national news spots not heard on WLW, but have a plug for the website and channel 173. I'm not sure who's influencing that, but sometimes it feels like getting WLW as much attention as possible is top priority when it comes to on-network promos, while the other shows take 2nd, 3rd, 4th seat, etc, and some get zero promotion. They got smart recently and began promoting the college basketball games, which is a big draw for satellite radio. And to add to that, WLW doesn't reciprocate, so no promos for other Clear Channel XM channels or programs run on WLW. It's like they want to trap everyone there. Haha.
Someone should also tell them they're
not on XM in Canada. It's sometimes erroneously in their promos and mentioned by the hosts. Of course the AM signal certainly blasts its way up there.
If you have a book and listen to WLW-XM, it would not count towards AM's ratings. Satellite ratings are kept private, much like internet and non-comms.