A random listen to Dennis’s ten o’clock topic set up explains why so many New York radio stations are currently beating NJ101.5 in M/S/U. Weak PD Eric Johnson still can’t manage Dennis to introduce the topic, give an opinion, give out the phone number and take calls from listeners as quickly as possible.
Dennis discussed inside stuff like the call screener training someone new and Dena looking fat, unkempt with greasy hair. It came across as verbal abuse to the demo audience of what you’re seeking to grow WOMAN.
This aimless boring rambling on by Dennis Malloy this morning resulted in the first call coming on the air at an unacceptable 10:23. This is a local NJ call in talk radio station, take calls and talk about NJ, it shouldn’t be that hard to manage. Staff apparently is just doing what they feel like, an indication of weak management at NJ 101.5 resulting in poor results in M/S/U as proved by so many NY stations including WPLJ beating them in their own backyard.
A strong consultant is needed to keep PD Eric Johnson focused on getting his staff to follow this simple and effective format. It’s not that difficult, a good consultant who’s not penned by staff as worthless and spineless does have the answers.
Radio is a business, not a hobby.