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ME-TV

Considering Launching the ME-TV format on a station i have in PA where the audience is a bit older. How does a format like this stay relevant for the next 5-10 years? Is it a viable format for the next 10-15 years?
 
The national page for ME-TV FM gives the songs it recently played and their year of release. https://metv.fm It's mostly 1970s with some 60s and some 80s. Only a few 1950s songs are in the playlist.

On Sunday evening, 9/29, here is what aired...

The Starland Vocal Band -- Afternoon Delight -- 1976
Marianne Faithful -- As Tears Go By -- 1964
Emerson, Lake & Palmer -- Lucky Man -- 1970
Andy Williams -- Can't Get Used to Losing You -- 1963
Heart -- These Dreams -- 1983
Jennifer Warnes -- The Right Time of The Night -- 1977
The Beach Boys -- Sloop John B. -- 1966
Frank Sinatra -- Strangers in The Night -- 1966
Martha Reeves & The Vandellas -- Jimmy Mack -- 1967
Van Morrison -- Brown Eyed Girl -- 1967
Anne Murray -- Snowbird -- 1970
The Beatles -- Hello, Goodbye -- 1968
Ace -- How Long? -- 1975
Loggins & Messina -- Your Mama Don't Dance -- 1972
Keith -- 98.6 -- 1967
Friends of Distinction -- Love or Let Me Be Lonely -- 1970
Willie Nelson -- Always on My Mind -- 1982
Elton John -- Crocodile Rock -- 1972
Silver Convention -- Fly, Robin, Fly -- 1975
 
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While my opinion may seem biased, in relaunching The Eighties Channel™ two years ago in Albuquerque, we have found that 80s is a mass appeal center now. It appeals to younger demographics in a way that 60s and 70s do not. The MeTV radio format, like the television network, is going to attract Baby Boomers, the oldest of which are now unfortunately succumbing to the inevitable (to put it politely).

A format that is top-heavy with 55+ listeners is going to be a tough sell to local advertisers. You say the community you serve is "a bit older" so if the local businesses are aware of that and want to reach those older listeners, you'll be fine. Otherwise, you may find yourself only barely able to pay the bills.

I presume you have looked at the existing formats available in the market and that this is an unfilled niche that you think will work. If you haven't done your due diligence in that regard I suggest you do so as part of your decision making process.
 
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