In addition to the heavy debt load, Zaslav is particularly worried about the high costs of renewing sports rights, such as NFL games, these people say. One Zaslav associate called some of Paramount’s programs, properties such as MTV, a "melting ice cube" because of significantly declining audience share in the face of cord cutting, or consumers eschewing so-called linear or traditional programming viewed through cable, which is a major source of revenue for media companies.
In the era of cord cutting, cable providers pay lower distribution fees to programmers. Another concern: cable advertising remains depressed.