I'm with Mr. Hagerty on this one. Maybe in the past there was brand loyalty to a network, but nowadays people watch shows, not networks. I also started with Netflix back when they were just DVD delivery, but dropped them a few years ago because they just didn't have any shows I wanted to watch. When I get done watching Star Trek: Strange New Worlds and the promotional discount ends, Paramount Plus goes bye bye, too.
Now, are there brands that I've stuck with? Sure. But it isn't always out of a sense of loyalty to the company. I have had Cox internet for a long time, but that's not out of a love of the company but rather that the only other option is even worse. I just got my car insurance renewal from USAA and while they have been very good, one thing that keeps me from shopping around is the rather hefty discount I get from being a customer for over 20 years.
Which gets me to thinking...
When I was home for the holidays (Detroit area) watching local TV and being bombarded with commercials, I was reminded that if you are an employee or family member and have that returning customer discount, you can get a pretty smoking lease deal on a new GM or Ford vehicle. Would I have ditched Netflix if they sent me a nice email saying "you've been with us since the old days, so don't you worry about that price increase."? Would I be so eager to ditch Cox if they didn't raise my rate every 6 months to a year because I've been a loyal customer? Hmm...
As a consumer, I get nothing for being loyal to Paramount. There's no reward for sticking it out with Time Warner. It's all about the content, or in the words of Janet Jackson, "what have you done for me lately?"