mnradiofan said:
Murdoch cares about one thing, and that's money. If there is money to be made in starting something similar that is left leaning, he will do it.
I think about how there are still 'no urban dictates' or 'no Hispanic dictates' from national and regional media buyers in radio, despite the majority of these stations being owned by some of the biggest, most well-connected/researched media companies in the world. These broadcasters have to know the buying power of these audiences are 1) quite underestimated and 2) ever increasing. (And increasingly more
suburban, according to the latest Census.) That they listen to more radio, watch more TV, play with the internet and wireless statistically more than other demos--and that they regularly cross-shop value AND premium brand products/services. So while Hot Blazin' Jamz will never quiite reach billing parity with Lite Soft Rock or Kickin' Bull Wolf, its overall desirability could easily be increased--if they'd simply challenge the stubborn attitudes and stereotypes of some of the mentally slower media planners they coddle. But they don't...they'd rather just reach for the easy short term money without rocking the boat for the long term.
In much of the same vein of what I discussed, I don't believe its Rupert Murdoch's nor FNC's prerogative to even try to achieve or provide notable intellectual balance, nor challenge overwhelming notions that they cater solely to conservative viewers. They know there's a sizeable audience that 'cheers for the other guys', as evidenced by MSNBC's real ratings niche in countering FNC. (Yes, I said 'ratings' and 'MSNBC'--how else would the bigger, more established CNN often place third?)
FNC wouldn't have to disrupt its successful daytime or prime-time at all--it could experiment with weekly shows on the weekends pretty easily. They can start 'The Fox Nation', why not 'Fox Left Flank'? Such a site might attract some hits, now that The Huffington Post has 'sold out' both figuratively and literally to many of its readers. One would be right to posit that News Corp wouldn't 'need' to do either of these suggestions. I'd be just as right in pointing out that in all likelihood, there isn't much of a drive to try.