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Media Mergers: Good or bad?

J

jdileo

Hello everyone, I am a student at The College at Brockport and I have to interview people in the industry for a paper. How do you feel about media mergers? Do you think they are good or bad, and for who?
 
Overall, It’s been bad. Too many stations, are controlled by too few owners,
wages and staff’s have been reduced and then cut again. Along with cutting people, radio hasn’t been grooming their newest stars in the minors.
We’re left with uninformed presenters with verbal diarrhea and bland music formats composed from shallow over researched playlists. Listeners complain
Radio has become repetitive. Most listeners today treat it as background noise. Commercial loads have expanded playing 8 to 10 spots back to back. What a way to cheat advertisers and listeners too. When consolidation first started it was good for owners & shareholders now many are worth pennies.
Citadel is trading at forty cents, and they owe so much debt.
more stations moving towards syndication as a means to cut cost.
Ryan Seacrest is radio’s syndicated dream. Radio strength is local, but at the rate its going local isn’t a factor, like it once was.
 
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