> What produced blander TV is the hundreds
> of channels that all have to be filled 24/7.
The problem is that the cost of acquiring a station (or putting a new one on the air) is so high that cash flow has to start happening almost immediately.
No one has the resources to spare to try something innovative. Even stations that try to do the "independent model" end up with blocks of infomercials, overnight home shopping, brokered religious programming, etc.
KDOC/56, the lone UHF "traditional indie" in the Los Angeles market, is religious in the early morning, then has a block of old 1970s and 1980s shows (including Rockford Files, Kojak, and Mission: Impossible) which have lots of commercials for Bryman College and other vocational schools. After 6:00pm, the programming is reruns of Magnum P.I., Perry Mason, and the old NBC Mystery Movie series (Columbo, McCloud, Banacek), which is the only time KDOC has any "real" advertising such as AM/PM Mini Market. Then it's infomercials until the home shopping after midnight. Weekends, the daytime schedule is entirely infomercials and religion (and a three hour block of old Gene Scott tapes in prime time Sunday night).
Just looking at KDOC's schedule, it's easy to see what trade-offs they've made to stay in operation. Twenty years ago, when they went on the air, a lot of the schedule was old "B" movies. Now, the only non-network movies seen on <u>any</u> L.A. station is when a sporting event carried live on both coasts wipes out prime-time and a movie gets tossed into prime time by the network O&O, or the handful of weekend afternoon movies on KTLA/5, KCAL/9, or KCOP/13 (and never anything older than 1985).
The vicious circle, of course, is that local stations and basic cable networks end up with audiences primarily composed of viewers who don't have premium channels. Here's how my viewing breaks out, in general:
More than 50% HBO/Cinemax/Showtime/TMC/Starz (and variations)
About 25% TCM/Fox Movies/Flix/Encore/IFC/Sundance (and the variations of Encore)
At least 15% Discovery networks/History/National Geographic
And the rest is scattered amongst basic cable networks (but not TBS, TNT, F/X, and the like), a selected few broadcast network shows, and the reruns on KDOC.
You get the idea. The programming on the local stations, and the non-niche cable nets, doesn't appeal to me, so I don't watch. Lose enough of the viewers like me, and you start losing your appeal to advertisers; so you program for the lowest common denominator and try to get as much of what's left.
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