"MediaWeek: It's the Talent, Stupid"

[700WLW]

"MediaWeek: It's the Talent, Stupid"

"Radio has been negotiating—with little success—with automobile manufacturers to get HD radios installed in new cars. Without HD radio as a standard option in cars, it seems unlikely that these radios will reach critical mass anytime soon."

http://www.mediaweek.com/mw/current/article_display.jsp?vnu_content_id=1003535365

 

[SUPERCASTER]

Other HD radio posters are deeply in denial about radio in general, and HD radio in particular:

Over the past four years, radio has averaged revenue growth of less than 1 percent. During that time, radio has also seen its share of audience erode. Time spent listening is down 10 percent over the past eight years.

RFrom the same article: http://www.mediaweek.com/mw/current/article_display.jsp?vnu_content_id=1003535365
Yet we hear, over and over on this board thread, from HD radio supporters, repeated false claims that new multimedia devices are having no effect on radio listening.

We are also told by HD radio supporters, here, that no one has made any money from new internet media:

In an effort to increase revenues, nearly every radio station has created a Web site and many are broadcasting audio streams of their programming on those sites. While this new play is still in relative infancy, stations have been successful in generating modest bottom line additions. Through a combination of selling banner ads, e-mail blasts and streaming commercials, stations are adding revenue that now equal to approximately 0.50-0.75 percent of a station's overall revenues.

HD supporters are in favor of more air pollution and green house gasses. (HD radio= adjacent channel interference, and odious, false, promotional hype).

 

[Mike Walker]

If you think of the challenges that radio has encountered over the last eight years...internet radio, satellite, podcasts, etc...a TSL decrease of only 10 percent is prett f'ing remarkable! Talk about a glass-half-empty mindset. Radio revenue may have increased by only one percent overall, but IT HAS INCREASED! There is no erosion in revenue!

 

[700WLW]

If you think of the challenges that radio has encountered over the last eight years...internet radio, satellite, podcasts, etc...a TSL decrease of only 10 percent is prett f'ing remarkable! Talk about a glass-half-empty mindset. Radio revenue may have increased by only one percent overall, but IT HAS INCREASED! There is no erosion in revenue!

HD Radio, all set to go, with the car manufacturers - doesn't look that way !

 

[700WLW]

If you think of the challenges that radio has encountered over the last eight years...internet radio, satellite, podcasts, etc...a TSL decrease of only 10 percent is prett f'ing remarkable! Talk about a glass-half-empty mindset. Radio revenue may have increased by only one percent overall, but IT HAS INCREASED! There is no erosion in revenue!

"XM/Sirius Merger - Clear thinking, and what it means for Radio"

"Plus, as I've said before, as goes satellite so goes HD. Meaning HD's only - and I mean only - shot for success is as standard (not optional) equipment in new cars. And that is a slow process that will take years and years - one car buyer at a time. And what does it mean for radio? It means we should stop spending phantom money on our air promoting HD and start spending real money to buy dashboard space in every new car."

http://www.hear2.com/2007/01/xmsirius_merger.html#comments

With Satellite Radio, already paying to be in-dash, and with Sync-type Wireless Internet coming in-dash - HD Radio standard equipment ? LOL !

 

[SUPERCASTER]

Mike said:

If you think of the challenges that radio has encountered over the last eight years...

I thought you said that HD radio was just getting started?
Now you say it's been around for 8 years.
You are totally in denial.