According to the front page of Radio-info.com, Movin 107.5 is becoming mega 107.5 at 1:00 with Spanish hits!! Just what DFW needs, another spanish station!!
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Mega 107.5 Hits the Air at 1:pm
- Thread starter radioaircheck
- Start date
CBS Dallas couldn't find an answer with Alex Trebec acting as consultant
DToTheJ said:
It was Juanes... followed by Aventura.
Are this still broadcasting the Oasis on their HD channel..
Yes, but it is in Spanish
jeffdfw said:
Good, because I have to listen to it at night at home online. I don't own a HD radio and its good to listen to when I am doing lodge business on my home PC.
This is especially interesting for those of us in Houston, as CBS is buying KLOL here, which runs the exact same "Mega" format. There had been speculation as to what they would do with the signal; with the launch of Mega in DFW it is a safe bet that they will retain the format in Houston once the sale closes.
Paging David Eduardo...any reaction? Did Univision see this coming? They have "Tu Musica 104.9" in Houston specifically to combat Mega.
Paging David Eduardo...any reaction? Did Univision see this coming? They have "Tu Musica 104.9" in Houston specifically to combat Mega.
bucwhyl said:
Remember, Dallas is over 25% Hispanic, and 14% Black. Yet there was, until today, only one full signal FM for this segment.
H
henderson_s454
Guest
I heard somewhere that the State Legislature is considering an amendment to the Texas Constitution designating English as the official language of the State of Texas. CBS Radio had better enjoy the influx of new Hispanic listeners while they can, because if this amendment passes, ALL Hispanics are going to have to learn how to tolerate Bruce Hornsby and the Range as though they were Marc Anthony.
Seriously speaking, a Spanish-language format was the last thing Dallas/Fort Worth needed as a radio market. If the revenue-driven station managers had learned a lesson or two in quality assurance, this would never have happened. You don't just go out for more revenue - NO! You put time and (envisioning Brian Purdy bawling like a baby while typing this) MONEY into your product no matter how broke you are. If you can't do this, you might as well declare bankruptcy and get out while the getting's good.
Unfortunately, a lot of radio executives REFUSE to get out, and apparently look greedy for more of what's left of the radio industry's money. When someone shows them out and replaces them with someone who cares, then the industry might return to the good ol' days of the 70's and 80's once again.
Seriously speaking, a Spanish-language format was the last thing Dallas/Fort Worth needed as a radio market. If the revenue-driven station managers had learned a lesson or two in quality assurance, this would never have happened. You don't just go out for more revenue - NO! You put time and (envisioning Brian Purdy bawling like a baby while typing this) MONEY into your product no matter how broke you are. If you can't do this, you might as well declare bankruptcy and get out while the getting's good.
Unfortunately, a lot of radio executives REFUSE to get out, and apparently look greedy for more of what's left of the radio industry's money. When someone shows them out and replaces them with someone who cares, then the industry might return to the good ol' days of the 70's and 80's once again.
henderson_s454 said:
Untrue. This is what the bull leaves behind.
A "State Official Language" only means that the state itself conduct its business in English. Private parties can speak Pig Latin if they want.
The market is over 25% Hispanic.
Those days are not coming back. You see, there are these little things we put in our pocket and on our belts called "cellular phones." And this other thing called the "Internet" and they changed things just a bit.
Mediafrog+ said:
Unless things have changed in Houston, Mega in Dallas isn't the same format. Mega sounds a lot like Hitz 107.7 here in Austin (more like pop en espanol), while Mega in Houston was more of an urban and reggaeton mix. Also, Mega in Houston had bilingual announcing while Dallas has been 100% Spanish during the 30 minutes or so that I've been listening. Of course, I haven't listened to Mega in Houston in a year or two. So, it's possible they've changed. I'm sure whatever happens in Dallas/Ft. Worth, CBS will evaluate Houston on its own merit. I think their launching a pop en espanol format in Dallas simply means they genuinely look at all of their options rather than just the English-language ones.
Kent said:
Yes, Mega in Houston has changed...check it out online if you are outside the OTA coverage. Very definitely NOT the same format that was launched under the same name in 2004. I think the Houston and DFW versions will be pretty much the same thing. Even the logos are identical.
DavidEduardo said:
David, I just can't roll with you on this. I could swallow this better if I knew what they were saying. That's just like on your job when a group of Hispanics are sitting together, talking Spanish and looking right at you. You don't know if they are talking about you or not. Same with the music. They could be singing, "kill black people", or "kill white people", and we are sitting there bobbing our head to it. I just can't get with that. That's my beef.
Those of us who don't understand Spanish, are feeling more and more like the minority when it comes to radio and television in the DFW.
G
greencougar7
Guest
It is amazing spanish language formats do not even make an attempt to attract other cultural groups. Prejudice? Yes BUT it will be denied "its a business decision" How many spanish language stations are in the area? More than 5 and too many. CBS didnt learn from clear channel's failed flip to a spanish language format and thus the Eagle came back. CBS goofs again. Movin wasn't a great format to begin with and the ratings showed. Another reason why radio is withering on the vine with stupid impulsive decisions.
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