> Are Clear Channel's Hurban stations doing well anywhere?
Only in Miami. Houston has a hung jury... were the very low August and September individual months something of Arbitron, or is the format in trouble?
Albuquerque is not huge, but adequate, same Denver. The problem is that the format skews young, and the Clear Channel mostly English approach is mostly`12-24.
At issue is the fact that there are literally no teen and 18-24 Hispanic buys. Most are 18=49 or 25-54.
> KLOL is clearly struggling. Albuquerque appears to be doing
> better than the station it replaced, at least in 12+
> ratings, but Mega 104.1 is still a bottom feeder. Mega 95.7
> in Denver has only had one book if that, but it looks like
> the Hurban format is making the low-rated CHR it replaced
> look like a smash hit. In Miami, the Hurban station is
> lower middle class in 12+ ratings and not doing
> significantly better than the station it replaced.
It is reported billing only 25% of the format it replaced, and losing money. It is 18=34 leader in Miami, yet Miami is the most mature Hispanic community in the US, so there is not much revenue there.
> Do you
> see these stations remaining Hurban and trying to give the
> format some time to grow, or do you see them giving way to
> La Preciosa, or some other format, rather quickly? Do you
> think this format has a future in the continental United
> States?
In NY, Kalle is #1 18-34 in the last month of Summer and the first month of Winter. Kalle in Las Vegas is #2 Spanish in September. In Fresno and San Jose, the two Kalle stations are higher than when in pop and regional formats.
>