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MEGA HD2 new Transmitter

J

JDawg512

MEGA has posted on their FB page that their new more powerful digital transmitter is up and running and that now you should be able to hear MEGA all over Central Texas. Still wish they would return to the FM dial or at least add an FM translator.
 
The notion that HD reduces the range of a signal is largely a myth in my experience. I have not seen any degradation on stations that have made the switch, and that is from years of driving between various cities and listening to various stations. I just don't find any difference. I will admit that there are slopover issues in fringe areas with first adjacent stations running the HD sidebands, but such instances are well outside the range of where relevant audiences are for the affected stations.

However, one thing that has changed is the philosophy of transmitting antenna design. In the old days the idea was to throw a signal as far as you could. Nowadays it's more about increasing signal strength where the listeners actually are. This is accomplished by a lower beam tilt. Instead of sending the signal sideways over the heads of a lot of listeners, you tilt it down a little bit so it is aimed at the urbanized areas of your market. This might reduce the overall range somewhat, but provides an improved signal over your true target market. A number of new antenna installations have coincided with HD implementation, so some have assumed that HD is reducing signal range, when it is not.

And, past a certain point, listeners in the fringe areas of a FM station's signal are irrelevant from a business standpoint, much like sky wave coverage doesn't add anything to AM station revenues.
 
I'm talking about stations that have increased the power of the digital signal. Sounds like you're talking about stations that have added HD to their signal, unless you have compared HD stations using the standard 1% power level to stations using HD at higher power levels.
 
JDawg512 said:
MEGA has posted on their FB page that their new more powerful digital transmitter is up and running and that now you should be able to hear MEGA all over Central Texas. Still wish they would return to the FM dial or at least add an FM translator.
Click to expand...

I agree. I would like Emmis to bring back Mega to the FM dial.

Curious to see which city will have EDM on the FM dial first, SA or Austin? Yes, it may not happen to either city but here's hoping it happens to both cities. ;)
 
saradio1 said:
JDawg512 said:
MEGA has posted on their FB page that their new more powerful digital transmitter is up and running and that now you should be able to hear MEGA all over Central Texas. Still wish they would return to the FM dial or at least add an FM translator.
Click to expand...

I agree. I would like Emmis to bring back Mega to the FM dial.

Curious to see which city will have EDM on the FM dial first, SA or Austin? Yes, it may not happen to either city but here's hoping it happens to both cities. ;)
Click to expand...

Heck, I am for Mega getting back on 93.3 along with broadcasting from LANAI. As for KGSR, put that on HD-2.
 
As much as I would love to have a full powered dance station back in Austin, I doupt that will happen. I actually like how The beat 102.3 is playing more dance pop remixes now, KHFI is playing a few dance tracks as well. I do have a HD Radio, but I usually keep that disabled because it's mostly un reliable.
 
willdav713 said:
Do they measure KGSR-FM, and HD-1 combined, or do they measure just KGSR FM?
Click to expand...

KGSR 93.3 and KGSR 93.3 HD1 are a complete simulcast. So, their ratings will be combined.
 
"According to the latest data, the evidence is only increasing that HD has failed to take hold.

Many people are aware that HD radio exists, but very few adults express interest in it. From 2006 to 2010, the number of people who said they were interested in HD radio never rose above 8%. In 2010, the last year that Arbitron reported asking this question, only 7% of respondents saying they were very interested in HD radio."

http://stateofthemedia.org/2012/audio-how-far-will-digital-go/
 
fredcantu said:
"According to the latest data, the evidence is only increasing that HD has failed to take hold.

Many people are aware that HD radio exists, but very few adults express interest in it. From 2006 to 2010, the number of people who said they were interested in HD radio never rose above 8%. In 2010, the last year that Arbitron reported asking this question, only 7% of respondents saying they were very interested in HD radio."

http://stateofthemedia.org/2012/audio-how-far-will-digital-go/
Click to expand...

Well, when they make portable HD radios with Volume Control limits built in, that turns people away from HD radio. My HD radio is only used to record straight to MP3 on the PC.

Along with having it continuously search for a signal.
 
Currently, I get a consistent stream of Mega from Bell County Line to Retama Park.

I wish radio-locator would include HD2 maps.

I wonder what the local, distant and fringe radio-locator map would look like after the upgrade?
 
There is no doubt among us that the dance music genre is hot. That's why you hear it played on highly-rated CHRs and Rhythmic CHRs. But as a standalone radio format, does it have any commercial successes you can point to? This is a radio discussion board, after all. Being able to sell the format to advertisers is the only thing that's going to get the format on the radio beyond a late night block here and there.
 
fredcantu said:
But as a standalone radio format, does it have any commercial successes you can point to? This is a radio discussion board, after all. Being able to sell the format to advertisers is the only thing that's going to get the format on the radio beyond a late night block here and there.
Click to expand...

While it's only been on-air a few months, the early signs from the EDM station in Boston aren't looking good. It's getting about half the share it got as adult hits, and the numbers have shown a steady decline in share since it signed on. Dance may be the next big thing, but it doesn't look like it's arrived yet.
 
Kent said:
fredcantu said:
But as a standalone radio format, does it have any commercial successes you can point to? This is a radio discussion board, after all. Being able to sell the format to advertisers is the only thing that's going to get the format on the radio beyond a late night block here and there.
Click to expand...

While it's only been on-air a few months, the early signs from the EDM station in Boston aren't looking good. It's getting about half the share it got as adult hits, and the numbers have shown a steady decline in share since it signed on. Dance may be the next big thing, but it doesn't look like it's arrived yet.
Click to expand...

I don't believe it's all about ratings. Perhaps, the EDM has been proven to be more profitable than the prior format. But whatever the case may be, CC believes in it as they have expanded it to Miami and wouldn't be too surprise if they continue to add it to other markets.


What about the stations here in SA and in Austin that continue to perform poorly such as KLEY, KTSA, KGSX and other that remain on the air? My guess is that the revenue is there from keeping them to flip to another format.
 
saradio1 said:
Kent said:
fredcantu said:
But as a standalone radio format, does it have any commercial successes you can point to? This is a radio discussion board, after all. Being able to sell the format to advertisers is the only thing that's going to get the format on the radio beyond a late night block here and there.
Click to expand...

While it's only been on-air a few months, the early signs from the EDM station in Boston aren't looking good. It's getting about half the share it got as adult hits, and the numbers have shown a steady decline in share since it signed on. Dance may be the next big thing, but it doesn't look like it's arrived yet.
Click to expand...

I don't believe it's all about ratings. Perhaps, the EDM has been proven to be more profitable than the prior format. But whatever the case may be, CC believes in it as they have expanded it to Miami and wouldn't be too surprise if they continue to add it to other markets.


What about the stations here in SA and in Austin that continue to perform poorly such as KLEY, KTSA, KGSX and other that remain on the air? My guess is that the revenue is there from keeping them to flip to another format.
Click to expand...

KLEY is a rimshot, Border owns it. It's rival is KROM which Univision owns. KTFM is competing against Univison's KBBT and Clear Channel's KXXM. I really don't think they would flip KROM to EDM, or any other English Based CHR. Besides, I think KLEY is serving it's purpose of garnering KROM listeners.

KTSA, well "Talk is Cheap" esp. when syndicated. Question is how much does it cost to run KTSA? and What is the Return on Investment for that station? Probably cheaper to run than a Satellite Music format.

KGSX could flip, I see that as a possible Top 40 Dance intensive format to go after rival KXXM, maybe KBBT is testing the waters for such a change like that one?
 
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