MEGA KLOL GOING BACK TO BILINGUAL?

[Mrtejano]

I just noticed this SHOBOY show being aired during nights on KLOL.

I did some research and comes out that this show has been on air on KLOL since June 23th.
Is Entercom (audecy) giving Bilingual radio another try? Or did they just want to add this show in Houston?

Radio Insight lists The Shoboy show as an Entravision show.

 

[davideduardo]

I just noticed this SHOBOY show being aired during nights on KLOL.

I did some research and comes out that this show has been on air on KLOL since June 23th.
Is Entercom (audecy) giving Bilingual radio another try? Or did they just want to add this show in Houston?

Radio Insight lists The Shoboy show as an Entravision show.

And the show is intended to be a morning show, but in Dallas they have it on in middays and Houston at Night. It's built from work parts, so it can go anywhere.

 

[stan]

 

[Mrtejano]

View attachment 2045

 

[radioislife2020]

Bilingual formats don't work. Yet to know of a station that has that kind of mix of language that does well in ratings and sales. Houston, phoenix ,West palm beach etc have tried and not done well.

 

[davideduardo]

Bilingual formats don't work. Yet to know of a station that has that kind of mix of language that does well in ratings and sales. Houston, phoenix ,West palm beach etc have tried and not done well.

We see lots of individual words in English injected in reggaetón formats both in the music and the jocks. Of course, the important Tejano stations have always had English announcing and mostly Spanish language music.

 

[radioislife2020]

We see lots of individual words in English injected in reggaetón formats both in the music and the jocks. Of course, the important Tejano stations have always had English announcing and mostly Spanish language music.

Name me one station doing well with this style ? And you are the first ones to say Tejano is dead would that not prove my point?

 

[Mrtejano]

Name me one station doing well with this style ? And you are the first ones to say Tejano is dead would that not prove my point?

What ever station Shoboy is in?? Isnt that station (not MEGAKLOL) but the other ones he’s in? Tejano music is dead, but not bilingual speakers.

 

[BamaTX]

Tejano music is dead, but not bilingual speakers.

Actually, the bilingual Hispanic community may be on the decline soon. Most Hispanics who are bilingual are typically 1st and 2nd generation Latinos. In order to replenish those numbers, you need immigration to happen.

And guess what? Immigration from Spanish speaking countries has already plateaued and is now on a decline trend.

If a format targeted at bilingual speakers hasn't worked by now, then it likely isn't going to work moving forward. Bilingual presentation in radio likely alienates Spanish-speaking listeners more than Spanish presentation alienates bilingual speakers. It's not worth the hassle or headache for your listeners or your advertisers. Just pick a language and stick with it.

 

[BamaTX]

Tejano is dead would that not prove my point?

I'm not entirely sure bilingual presentation is what killed "Tejano". I can definitely see how it didn't help with advertising. But much of the format's demise likely came down to the music not embracing change.

Either way, it had a decent run. Lengthwise, the Tejano fad probably lasted longer than the Smooth Jazz fad (but on a much more regionalized scale and with less money).

 

[davideduardo]

Actually, the bilingual Hispanic community may be on the decline soon. Most Hispanics who are bilingual are typically 1st and 2nd generation Latinos. In order to replenish those numbers, you need immigration to happen.

Bilinguals are growing. First generation generally is not bilingual. They learn enough English to get a job and go to the store. Bilinguals are second generation. Third generation usually has kitchen Spanish to talk with abuela.

And guess what? Immigration from Spanish speaking countries has already plateaued and is now on a decline trend.

There may be as many as 1,000,000 new Hispanic migrants so this year. All are Spanish dominant, with only a smattering if at all of English.

If a format targeted at bilingual speakers hasn't worked by now, then it likely isn't going to work moving forward. Bilingual presentation in radio likely alienates Spanish-speaking listeners more than Spanish presentation alienates bilingual speakers. It's not worth the hassle or headache for your listeners or your advertisers. Just pick a language and stick with it.

Spanglish, which is not bilingual talk, is becoming the norm in reggaetón based Spanish language CHR formats... even in many songs. Entravision has a syndicated Spanglish based CHR format.

 

[radioislife2020]

Bilinguals are growing. First generation generally is not bilingual. They learn enough English to get a job and go to the store. Bilinguals are second generation. Third generation usually has kitchen Spanish to talk with abuela.

There may be as many as 1,000,000 new Hispanic migrants so this year. All are Spanish dominant, with only a smattering if at all of English.

Spanglish, which is not bilingual talk, is becoming the norm in reggaetón based Spanish language CHR formats... even in many songs. Entravision has a syndicated Spanglish based CHR format.

They have it but how well does it do .. I’m really looking for a success story here

 

[davideduardo]

They have it but how well does it do .. I’m really looking for a success story here

It's very soon to tell, but based on the trending for the night show on KLOL which comes from that network, it seems to be working well.

 

[BamaTX]

There may be as many as 1,000,000 new Hispanic migrants so this year. All are Spanish dominant, with only a smattering if at all of English.

Compare that to other years. The trend is no longer on an upward trajectory. It has actually plateaued and has gone down a bit.

Bilingual Hispanics are a product of immigration. These are people who are stuck between their native tongue and assimilation. If immigration declines, then so will the number of bilingual speakers down the road.

It all trickles down.

 

[davideduardo]

Compare that to other years. The trend is no longer on an upward trajectory. It has actually plateaued and has gone down a bit.

The influx this year is the highest in the last 3 decades if you take the estimates on those who don't "check in" at the border and just cross and disappear.

Bilingual Hispanics are a product of immigration. These are people who are stuck between their native tongue and assimilation. If immigration declines, then so will the number of bilingual speakers down the road.

"Down the road" in this context is measured in generations, not years. Most first generation immigrants from Mexico and the "Triangle" of Central America know no English. The average border-crossing migrant has a 6th grade education (even less for women) and many have limited literacy.

Bilingualism comes with the second generation, where at home Spanish only is spoken and in school it's mostly English even if taught with the dreadfully created ESL programs.

So the issue of more bilinguals and fewer first generation Hispanics in the Southwest will involve a decline for perhaps two decades.

It all trickles down.

But the speedometer is calibrated in generations, not years.

A lot of research has gone into this, and you have seen evidence of the results in the multi-billion dollar restructuring of Univision to be the source of Spanish language content in every distribution channel.

 

[radioislife2020]

It's very soon to tell, but based on the trending for the night show on KLOL which comes from that network, it seems to be working well.

Nights at KLOL have always done well.. Means nothing.

 

[davideduardo]

Nights at KLOL have always done well.. Means nothing.

It has not gone down, which for a major departure from about 15 years of tradition is quite amazing. In fact, in Week 2 of August, they are 25% above the average for 8 weeks prior to the show starting.

And I am saying that as someone who deeply wishes they would crash and burn.