Fred, MEGA is not designed to have commercials. As I've mentioned before on this board, it is a labor of love with limited expectations from Emmis. We do it to show you can have a unique offering on an HD side channel which is 100% local, and (we hope) sounds on-par with a 'real' radio station. I would argue that the folks responsible for our other 2 HD side channels (No Control and The Music Lounge) feel the same way about their offerings. If we don't care about our product, how can we expect someone to either purchase a HD radio or try and find our channels when they purchase a new car which already has one installed? (you might be surprised by how many new cars actually have it installed - I was)
On a side note - Jras has often asked about going 'full power' with HD. Hopefully within the next 2 weeks, we will be turning on the new KBPA transmitter which will give BOB and MEGA to most powerful digital signals in the market and add a significant amount of height to the digital antenna.