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Mega's Doing Awful, Huh?

P

PassDutch

Guest
Mega 94-9 posted a 2.4 share, and way below sister Big 105-9. Is it possible for Univision to put La Kalle on 98.3 and kill Mega? We so badly need a hot AC. If Univision "Hurbanized" 98.3, then 94.9 might flip to hot AC.<P ID="edit"><FONT class="small">Edited by PassDutch on 08/01/05 02:37 AM.</FONT></P>
 
> Mega 94-9 posted a 2.4 share, and way below sister Big
> 105-9. Is it possible for Univision to put La Kalle on 98.3
> and kill Mega? We so badly need a hot AC. If Univision
> "Hurbanized" 98.3, then 94.9 might flip to hot AC.
>

Mega will be the number one spanish 18-34 station in the next trend. Dave Ross has wanted a spanish station for years. Don't count on a flip.

Oh, Mega beat WIOD and WQAM in Persons 25-54 this book. I know (I think I know) that doesn't impress anyone that much, but for a station that was predicted to be "dead' on this board a couple months ago, it seems to be doing ok.

Better check 93.1 Miami's Pure Rock Station for a station that is in some deep trouble. New PD comes in and ratings tank. Another Texan who doesn't get Miami. I bet he's going to "focus on Broward."

That's the fast track to failure here. Ask Greg Steel and Troy Hanson.
 
> Better check 93.1 Miami's Pure Rock Station for a station
> that is in some deep trouble. New PD comes in and ratings
> tank. Another Texan who doesn't get Miami. I bet he's
> going to "focus on Broward."
>
> That's the fast track to failure here. Ask Greg Steel and
> Troy Hanson.

I'm sure 93 Rock's not doing all that bad. They got slapped in the 12+ ratings, but I think they're doing fine in the 18-34's, from what I hear.

I tend to agree that he's going to "focus on Broward". While the majority of 93 Rock's listeners are white, I know quite a few hispanics who like to rock...it's a shame 93 Rock doesn't bring back Zeta's old hispanic rock show "En Fuego".

The key for success with 93 Rock is local, local, local! That's how Zeta got slammed, by turning into another cookie-cutter rocker. By "customizing" 93 Rock with some local music shows and possibly some hispanic rock, it will remain a force in Miami.

I can assure you, as is quoted on other boards, one book does not a trend make. Look for 93 Rock to remain towards the bottom half of FM stations, though it will be a decent biller

Radio-X
 
> Mega 94-9 posted a 2.4 share, and way below sister Big
> 105-9. Is it possible for Univision to put La Kalle on 98.3
> and kill Mega? We so badly need a hot AC. If Univision
> "Hurbanized" 98.3, then 94.9 might flip to hot AC.
>

My guess is that Clear has a commitment to Mega, and its 18-34 mumbers look quite good. In fact, it is only two tenths of a point away from being the #1 18-34 Hispanic choice in the last month of the Spring book.

Although I recognize the differences, I think CCU already has a non-ethnic pop / AC station in WHYI... they may call it CHR, but the demos say "AC" very loudly!

If you read this on 8/1/05, you may have a different perspective, though.
 
Wha?

> The key for success with 93 Rock is local, local, local!
> That's how Zeta got slammed, by turning into another
> cookie-cutter rocker. By "customizing" 93 Rock with some
> local music shows and possibly some hispanic rock, it will
> remain a force in Miami.

How did Zeta turn into a "Cookie Cutter Rocker??" They had En Fuego, and a local show on Sunday nights....When I was with Zeta, we were a team who actually KNEW the format, not carryover announcers from a DANCE format. Zeta's imaging was leagues better than theirs...Adam's work locally with Malcolm's voice and wit out of SD wins hands down with any of the imaging 'drivel' you hear now on HDR...We did better sweepers (than 93 Rock is currently doing), when in I was Gainesville at Rock 104, and in West Palm, at the Buzz...Give me a break.

I've put that whole era past me but I had to step in here...If you're gonna make a comment, get your facts straight.
 
> tank. Another Texan who doesn't get Miami. I bet he's
> going to "focus on Broward."
>
> That's the fast track to failure here. Ask Greg Steel and
> Troy Hanson.

That is less and less becoming a yardstick, though...As the Hispanic migration continues north, you can't fall back on that premise.

And that 94.9 signal has learned the "Broward" mistake as early as 20 years ago, when it first went up on the Gannett tower in North Dade....They used to be on One Biscayne in Downtown Miami, running CHR, and cleaning the "Y"'s plate in Dade with a heavy dose of Freestyle, etc. When management realized they had a better reach into Broward, they decided to go more "mass appeal", heh, and that was the beginning of the end......

Programmers know what they are doing, but those at yet a higher level sometimes keep them from executing the right plan. This becomes more of an issue in the "New World Order" of radio.
 
> Mega will be the number one spanish 18-34 station in the next trend.
>
> Not likely now.
>
Jack thinks David is trying to give us a huge hint here..twice in this thread. Did his company flip something today in the market?
 
Re: Wha? (aka: I will explain myself)

> > The key for success with 93 Rock is local, local, local!
> > That's how Zeta got slammed, by turning into another
> > cookie-cutter rocker. By "customizing" 93 Rock with some
> > local music shows and possibly some hispanic rock, it will
>
> > remain a force in Miami.
>
> How did Zeta turn into a "Cookie Cutter Rocker??" They had
> En Fuego, and a local show on Sunday nights....When I was
> with Zeta, we were a team who actually KNEW the format, not
> carryover announcers from a DANCE format. Zeta's imaging
> was leagues better than theirs...Adam's work locally with
> Malcolm's voice and wit out of SD wins hands down with any
> of the imaging 'drivel' you hear now on HDR...We did better
> sweepers (than 93 Rock is currently doing), when in I was
> Gainesville at Rock 104, and in West Palm, at the
> Buzz...Give me a break.
>
> I've put that whole era past me but I had to step in
> here...If you're gonna make a comment, get your facts
> straight.

I will explain myself better...

First off: "Cookie-cutter rocker" may not be the best terminology...if it offended, I'm sorry.

Zeta was one hell'uva rock station until 2003-ish when Paul and Young Ron moved. For some reason, everything just kinda seemed to unravel. Music got stale, talent were being shuffled about...

Yes, the sweepers rocked on Zeta...that is true as well

All I'm saying is that Zeta (in my opinion) tried to reinvent themself after Paul and Young Ron moved by becoming "another alt. rock station". I think it backfired in CC's face. By the time they flipped back to active rock, they were up the creek without a paddle.

As for 93 Rock, they really need a local show (at the very least) to survive. And I'm sorry, but they have the saddest-sounding jocks in SoFla. The music is decent, though.

Needless to say, to smooth things over, Zeta was THE station I listened to when I lived in Ft. Lauderdale. (1992-1995, 1998-99, 2003-04) It is a shame Zeta bit the dust
 
> > Mega will be the number one spanish 18-34 station in the
> next trend.
> >
> > Not likely now.
> >
> Jack thinks David is trying to give us a huge hint
> here..twice in this thread. Did his company flip something
> today in the market?
>

The rumor is WRTO is flipping to some variation of Hurban this Thursday. Taking out jocks for a while and just playing music.

Four months of talking about how Mega had no chance, and now copying it. I would guess they feel they can do it better than Clear Channel. Maybe, maybe not. But they better do a better job than they did in NY.

And unless my math is messed up, the next month is already done. So whatever WRTO does, won't show up for another 60 days.
 
>
> Four months of talking about how Mega had no chance, and now
> copying it.

Personally, I think Mega has done a fair job by filling a hole, and is within 0.2 of being #1 Hispanic 18/34 in June. Still, they seem to be uncertain of what the format is, and wander around an awful lot.

> I would guess they feel they can do it better
> than Clear Channel. Maybe, maybe not. But they better do a
> better job than they did in NY.

What, in your opinion, is not being done right in NY? Curious to know!
>
> And unless my math is messed up, the next month is already
> done. So whatever WRTO does, won't show up for another 60
> days.

Phase I of the Summer book is over, and we are into Phase II already.
>
 
Re: 98.3 flips

>
> The rumor is WRTO is flipping to some variation of Hurban
> this Thursday. Taking out jocks for a while and just playing
> music.
>

Actually, it flipped 31 minutes ago... to La Kalle. Reggaetón, salsa y más.
 
Re: 98.3 flips

>
> Actually, it flipped 31 minutes ago... to La Kalle.
> Reggaetón, salsa y más.
>
Not really a flip. More like a shift. Playing a bit more Reggaeton. Still playing the other stuff. Change the name of the station and jocks. Try to make the audience something big is happening while the salespeople tell everyone is just a natural evolution. Trying to "blow the station up without blowing the station up."

Will be interesting to watch if it impacts Mega much. Univision is going to say they will crush Mega, CC will say it will have no impact. LOL!

Funny since they blew this up when Frank Walsh was there. Or that's my impression, at least. They were certainly playing more reggaeton then.
 
Re: 98.3 flips

> Actually, it flipped 31 minutes ago... to La Kalle.
> Reggaetón, salsa y más.

So far, I've only heard one Juanes song, and not 5 of its' kind (Paulina Rubio, etc).....A sure recipe that we're off to a good start in Goulds, not like things were kicked off "From the Beautiful Deauville Hotel in Miami Beach", heh. The Salsa/traditional tropical in the mix took some time for me to understand, but it does cross over better than the names described above, and it doesn't look like it's being abused...
 
Bring Back I95!

If I95 were to return on 94.9, 94.9 could return to English and go hot AC (with an urban lean), with the WINZ-FM calls. Maybe dance would work again on 94.9, ala WKTU in NYC (CC's only dance station).<P ID="edit"><FONT class="small">Edited by PassDutch on 08/02/05 01:44 AM.</FONT></P>
 
Re: Bring Back I95!

> If I95 were to return on 94.9, 94.9 could return to English
> and go hot AC (with an urban lean), with the WINZ-FM calls.
> Maybe dance would work again on 94.9, ala WKTU in NYC (CC's
> only dance station).

The only thing missing is 1.8 million Puerto Ricans... the key to WKTU.
 
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