> > > > > Omar Romero from 104.1 mega Do you know him?
> > > >
> > > > Bobby Romero is the PD at Mega. Is this the same guy
> > with
> > > a
> > > > nick?
> > > >
> > > I think he means the PD at Mega 104.1 here in Albuq. His
>
> > > name is Omar Romero.
> >
> > OK, that explains it. Maybe they are clearing him out of
> ABQ
> > before they flip Mega to something that can gnerate
> ratings
> > and revenue.
> >
> David..what's your take on Univision's Recuerdo?
Since I am the overall program supervisor for this one, and have been since we invented the recuerdo format in 1999, it is really hared to be either modest or impartial about this.
> Is it viable in Albuquerque?
In San Antonio, a similarly assimilated market, Recuerdo on a lesser signal became #1 Spanish in its first extrapolated month, January, where it went on the air 10 days into the Winter Phase I. In fact, it was top 5 25-54 for the month in the entire market.
In the last half of January, KOVE in Houston, launced 12/25/05, was #1 Spanish in the PPM. McAllen, in 7 weeks, got to market leading #1 25-54 total market. And similar things have happened in Phoenix (#5 general market) and San Diego and Fresno and elsewhere. There are now 12 Recuerdo markets.
It´s viable in ABQ and probably will be the #1 Spanish station.