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Memo to Kay Long - WFLA News

G

gabbyhog

Guest
10/7/06

Memo

To: Kay Long
Fr: Gabby Hogg
Re: Your WFLA Newscasts

_________________________________________________________________

Kay, your news writing is good. Your news content is good. Your stories flow well and overall you have a well-defined focus on writing balanced stories.

Now, the bad news:

You need to SLOW DOWN and begin to concentrate on your verbal skills while presenting the news on air. You rush through your newscasts as if you have stage fright. I do in fact get the impression you are feeling very uncomfortable while doing a newscast. You need to practice the basics of presentation. You not only rush through the news content, but also the call letters. When you say "traffic and weather together" it is almost a foreign language. If you are restrained by a timing factor, then edit your news content to get the point across while at the same time being "understood" by your listeners.

Listen to your co-workers on WFLA. They get a lot of information across simply by editing the stories, not by racing so fast that words all become jumbled. Kay, "Less is More" in radio. You have a good sound but you are wasting it by racing through your newscasts. You are "center stage" when on air, and you should take advantage of that by putting forth the best presentation possible, both in content and verbal annunciation.

Tape some of your co-workers. Then tape yourself. Compare. Try to find a good place for you to be.....good sounding and comfortable. Listeners pick that up, and it does make an impression, benefiting you and WFLA!

Good Luck!

Gabby Hogg
 
This is what happens when you run the news thru Cool Edit (Audition). The real bad ones are some of the people that do the news for Salem's and Genesis stations here. If I'm not mistaken Clear Channel does their news and traffic. It's like they talk for 4 minutes without taking a breath. and yeah, they seem to be speeding it up a little.
 
Doesn't Metro Networks supply the news on Salem and Genesis? Their problem may be that crummy copy generated by Metro Source, plus whatever they "borrow" from Channel 10's website.
 
Another thing everyone needs to realize is that they are only allowed a certain number of minutes to do news. Traffic is also only allowed 30 seconds, that inclues the spot they read. All reporters do the best they can in the time allowed.
 
The problem with the so called higher ups think they are the GOD's when it comes to writing NEW's. If I had a New's Department a wanted top talent I would hirer Mr. Hal Lamb and Roger P Shulman from 970 WFLA.

If I was going to comment on someones news delivery I would have them study those two fellows news cast, by far the best in Tampa.

And finally try not to be an ambulance chaser news caster because thats how some news organization in Tampa sound.
 
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