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Memo To Mike

E

Element9

Today, buy sheer coincidence, I came across Mike Mensa Schopp chirping about WGR's sensational ratings in the Spring book, thumping his and WGR's collective chest about being the number one sports station in America.

I guess when you're a doormat and suddenly luck into a Sabres playoff run which powers the station to top three status, it can be kind of intoxicating, especially if you've never been in that league before.

The Spring numbers indicate WGR did very well, especially Men 25-54, its target demo.

Yet I'm sure Schopp's smart enough to know that the Sabres played a major part in WGR's Spring numbers. And it wasn't just the Sabres, it was the Sabres in the playoffs.

One good book doesn't make a dynasty, much like one good monthly trend doesn't make a good book.

WGR would be smart to contain themselves and save the hubris for when they put two, maybe three winning books together consecutively. Then maybe their chest-thumping might have some validity.

In the meantime, WYRK and 97 Rock remain the most consistently successful radio stations in the market.
-9-
 
[quote author]The Spring numbers indicate WGR did very well, especially Men 25-54, its target demo.

Yet I'm sure Schopp's smart enough to know that the Sabres played a major part in WGR's Spring numbers. And it wasn't just the Sabres, it was the Sabres in the playoffs.

One good book doesn't make a dynasty, much like one good monthly trend doesn't make a good book.

WGR would be smart to contain themselves and save the hubris for when they put two, maybe three winning books together consecutively. Then maybe their chest-thumping might have some validity.

In the meantime, WYRK and 97 Rock remain the most consistently successful radio stations in the market.[/quote]

For a second there, thought I was being called out. Look, it's quite predictable. When stations have good books, they're prone to tell the world about them. When they have crappy books, stations resort to "four book averaging" and promote themselves as "the fastest growing station in America." Yada, yada, yada. Over the years, we've heard plenty of stations boast about being "number one in Buffalo and number one in the world," WYRK and 97 Rock included.
 
I always liked the line used by a station in Rochester many years ago on their billboards...

"We're Number 2! We must be -- everyone else is Number 1!
 
Winning Formula

Hey, all GR-55 needs to do is get the Bills onto a Super Bowl run, and bring back The Coach. That'll keep those numbers up...
 
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